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Customer Ratings & Reviews

Your price for this item is $259.99
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The comparable value price is $1,299.99

Customer reviews

Rating 4.7 out of 5 stars with 957 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.4 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers are pleased with the picture quality, easy setup, gaming experience, color, price, sound, and Google TV integration of the 55" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV. They appreciate the vibrant picture, clear sound, and user-friendly interface. However, some customers have concerns about the remote control, glare, short lifespan, and speakers.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 22 Showing 421-440 of 957 reviews
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Kids video game tv

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I'm giving it a 4.5 star review. I'm using it as a video game tv for the kids, but still haven't been able to get my hands on the PS5, so can't review that. Picture is nice and sound is decent. Remote is a bit long

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello DJAYB82, Thank you for your feedback. We are glad that you like the picture quality of your new Sony Bravia LED TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.Thank you for choosing Sony!Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    One of the best Tv's I ever bought Crespy clear picture good sound lots of options also there is no limits to use

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DANI, Great! Thanks for sharing your experience so far with your new 55" X90J TV. You definitely made the right choice! We're thrilled to hear you feel this is the best TV that you've purchased and you're enjoying the outstanding picture and sound quality. At Sony we strive to put forward the best possible products for our customers. The X90J boasts an impressive revolutionary Cognitive Processor XR™ processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. Entertainment becomes so immersive when you pair the extreme contrast of a Full Array LED panel with our revolutionary Cognitive Processor XR™. Thank you so much for your purchase and for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 55” Bravia XR X90J TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love our new Sony TV. Great picture quality and lots of apps to choose from to watch various movies et al.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NewSonyTV, Thanks for your feedback. We are thrilled to know that you love your new Sony TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    great tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We've had this TV a little less than a month. So far it is great. Easy to use, good prompts. Picture looks so much better, clear, bright.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi sierra77, We are happy to hear about your experience. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome tv!

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv has been great so far, I purchased it a few months ago and haven’t had 1 issue picture is amazing when paired up with a ps5

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarvelousMike, Thanks for sharing your awesome experience with your Sony BRAVIA. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for trusting Sony! Enjoy your games. Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Tv

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome Tv that fits perfect for what it was built for, i have my ps5 and 4 with my nintendo switch and they all look perfect on it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chris,

      Fantastic! We are thrilled to hear that our XR55X90J perfectly suits your needs and expectations! We are also delighted that you are having an enjoyable gaming experience- especially when using your PlayStation 5, PlayStation 4, and Nintendo Switch to this TV.

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you so much for the 5-stars review and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony no Baloney

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So easy setup and the picture WoW. The Wifi is remarkable too, have never had any buffering longer than 2 seconds. Just wish the stand was closer together.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi indibuck, We are thrilled to hear that you are enjoying the great picture and easy setup for your new Bravia LED 4K TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Quality

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’ve always been a Sony Fan. This television does not disappoint. Beautiful picture, high resolution and quality sound for a very fair price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hellp Longshot, Thanks for sharing your feedback. We are glad that you like the picture quality of your new Sony Bravia LED TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Your continued support means so much to us. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a terrific value. It’s a great picture and we’ll worth the money. The sound could be improved. You need to add a sound bar.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bud1,
      Thank you for sharing your great experience with us. We're glad we were able to give you a great deal. Connecting a soundbar is a great addition for a cinematic experience. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Mrs.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    5 Stars!!! I love this TV. Perfect for our smaller living room....picture and color difference is amazing. Highly recommend

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SonyFan, We are glad to know that you love your new Sony BRAVIA 4K TV and it is perfect for your living room. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    This thing is sweet!

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this tv! It looks great and my Xbox Series X looks amazing on this tv! It's fast and the quality is awesome! I love the Android TV as well!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Theedgeoftech, Thanks for sharing your feedback. We are thrilled to know that you love your new Sony Bravia 4K TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games Thank you for choosing Sony. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Definitely recommend

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture! Only hiccup was in initial setup. I could not sign in to Apple TV. The only solution was a factory reset. After that, no problems at all.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jeff, that's awesome! We're thrilled you like the great picture quality and good to know you've managed to resolve the issue with the initial setup. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Rated 3 out of 5 stars

    900h 2.0

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Honestly not much different than the 900h which isn’t a bad thing but screen wise and brightness look almost identical to me. HDR same as well on PS5! And had some DSE! I’d rather pay 1000$less and get a TCL 6 series or something similar! If i’m gonna have DSE anyways i might as well pay less. It’s not a bad TV in anyway just not worth the price right now. Took it back same day, thought maybe i’d get a gem but to me it’s the 900h with a little more bells and whistles with a PREMIUM price tag!

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nada, We are sorry to hear that the X90J had to be returned. Both X90J and X900H are great and premium models. Our BRAVIA X90J TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene. Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity cross analyzes data to ensure action stays smooth, bright, and clear.

      The X900H boasts an impressive X1 4K HDR picture processor that preserves lifelike clarity and detail as the creator intended.  With Full Array Local Dimming and TRILUMINOS Display, experience deeper black levels, greater contrast, and vibrant color from your favorite movies, TV shows, and games. We value your input and appreciate your feedback. Sony takes into consideration all feedback to improve the performance and quality of our products and services. Thank you. -Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Lobwedgeshot

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I like sony TVs great picture I have a sony 5.1 sound system that links automatically with the Bravia tv. I play PS 5 and it looks great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lobwedgeshot, We are thrilled to hear that you like the picture quality of your new Sony Bravia LED TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Nothing beats a Sony!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Outstanding picture, but it is a Sony! This is a brand we have used for years. It is so dependable and always has a clear picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      We are glad that you like the picture quality of your new Sony Bravia LED TV. You chose the best TV brand. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great for gaming

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv for a great price. Beautiful picture and all of the high end features to future proof for gaming. Love it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Mdeedon, We are glad that you love your new Sony BRAVIA 4K smart Google TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for trusting Sony! Enjoy your games! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Love it!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I originally bought a vizio oled but that got burn in and was very disappointed. This sony x90j is amazing I have the 55 inch my wife is happy with it, so that's a win.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Appletvgreat,

      You made the right choice with the Sony XR55X90J TV! With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony’s great televisions

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very proud to own this television great product picture and sound Sony’s televisions have advanced to an amazing level of magnificents!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DonaldMartin, Thanks for sharing your experience. We are thrilled to hear that you like the picture and sound quality of your new Sony Bravia LED TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Your continued support means so much to us. Thank you for choosing Sony! Vincent Sony_US

  • Rated 4 out of 5 stars

    Solid TV for the money

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great tv for the money, but there are a couple of annoying features that all tv manufacturers should work on. 1. When watching a show with subtitles, the bottom of the screen brightens up significantly. This blooming is awkward and distracting, but I know it's because this is standard LED, not Mini LED or OLED. Still, edge lit panels don't do this as much because it's harder for them to focus additional light, and therefore they look more natural. 2. The very corners of the screen appear darker than the rest of the panel. This is something smartphones with curved displays have dealt with for years. I suspect they need to boost the brightness in the corners to keep them looking more uniform.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BuiltTough thank you for choosing and purchasing our BRAVIA XR X90J Full Array LED TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. With regards to the issue you've experience, you may check the TV Help Guide for troubleshooting steps that could help fix the problem.

      https://helpguide.sony.net/tv/iusltn1/v1/en-003/index.html

      May we also contact you to help and get more information? If, please email the below information to socialsupport@am.sony.com.

      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.



      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony TV Model Number:
      Additional Information regarding your experience with the X90J


      We are sorry for the inconvenience and hope to speak to you to resolve this matter.

      We appreciate you and thanks again for shopping Sony!



      Sincerely,
      Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is amazing! The picture is crystal clear! Has a lot of great features. Sound quality is great too. Very happy with this purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Pdiem, We are thrilled to know that you are very happy with your new Sony Bravia TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony. Enjoy! Vincent Sony_US