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Customer Ratings & Reviews

Your price for this item is $259.99
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Customer reviews

Rating 4.7 out of 5 stars with 957 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.4 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers are pleased with the picture quality, easy setup, gaming experience, color, price, sound, and Google TV integration of the 55" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV. They appreciate the vibrant picture, clear sound, and user-friendly interface. However, some customers have concerns about the remote control, glare, short lifespan, and speakers.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 24 Showing 461-480 of 957 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Another great Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV has a great picture the volume is very good the remote works well I think Sony did a good job as usual

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Excellent, That's good to hear. We are thrilled to hear that you like the picture and sound quality of your new Sony BRAVIA LED TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love it

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Loving this TV for my PS5! Beautiful picture and the smart features make it a breeze to navigate hands free.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello DattDude, We are thrilled to hear that you are loving your new Sony BRAVIA 4K TV for your PS5. With your new BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Lifelike quality

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent purchase. So pleased with Sony quality. Would recommend this to anyone who is looking for the ultimate quality

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sarath, Thank you for giving the product a perfect rating! We're very happy you are satisfied with your purchase and that you are enjoying the exceptional picture quality, especially the vibrant, realistic colors this TV delivers. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for the recommendation and for choosing Sony! -Jess Sony_US

  • Rated 5 out of 5 stars

    Up to date tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really like it. Easy to set up and use. Needs two people unboxing. Sound is great. Visuals are great. Lots of options to explore.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi V1200, thank you for sharing your positive experience setting up your new Sony TV! We're glad you like the ease of setup and use, great sound, amazing picture quality, and multiple features of your new Google TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great quality at great price

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this TV. The color and sound is definitely high quality. We've always bought Sony and it has yet to ket us down.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Pmsimpson, We are thrilled to know that you love your brand new Sony TV. We always strive to deliver the best picture and sound quality with our TVs. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony TVs have never failed me. This is my 6th one and have been impressed with all of them. This one has a great pic

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Brian, Sony won't let you down! We are glad that you have been impressed with Sony products, especially your brand new Sony X90J 4K TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Your continued support means so much to us. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing TV!! The picture is so much better than my last tv I’m definitely happy I bought a Sony tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Irish, That's great! We are glad you are definitely happy with your new Sony TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Next Gen gaming

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Loving this TV great for next Gen gaming. I have the series x and it works like a charm!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tony, Thanks for sharing your awesome experience with your new Sony BRAVIA 4K smart Google TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony. Enjoy your games! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    New Sony

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV with a fantastic picture. Colors are true and vibrant. Setup was not too difficult and somewhat intuitive.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Daniel, We are glad that you like the picture quality of your new Sony Bravia LED TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great picture quality

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the picture quality and sound. The layout of the programs are also simple and easy to handle.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Happy, We are thrilled to hear that you like the picture and sound quality of your new Sony BRAVIA LED TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sticking with Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful color; easy to use! Not our first Sony; this replaces one we had for over 15 years.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ArthurL, We are glad to hear that. We always strive to deliver the best picture and sound quality with our TVs. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Your continued support means so much to us. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    always sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    beautiful picture. all my tv are sony specially like speak into the control feature for searching so convenient.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi definitiveisadefinite, We are glad that you like the picture quality of your new Sony Bravia LED TV. We always strive to deliver the best picture and sound quality with our TVs. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Our new Sony 55” Bravia TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love our new Sony TV. The picture is awesome. I would definitely recommend this tv to anyone.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Newsonytv,

      Amazing! We're glad that you are enjoying the picture quality of the TV. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for the recommendation and for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    HDMI 2.1 for next generation console gaming.

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Works great with next Gen consoles. Setup up was a breeze.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RodriguezB, Awesome! We're glad to hear that this TV works great with next-Gen consoles.
      The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony. Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    4K worth waiting for

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy set up, superb quality image and improved sound. Glad I waited for XR processor

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi mtnovice, We're glad to hear that you appreciate the picture and sound quality of this TV. With the BRAVIA XR X90J, Full-Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony. Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great choice

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I chose the full array for a reason...the colors and contrast are amazing...I'll only ever purchase Sony TV'S

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NOTYETMOUNTED, That's awesome! We are thrilled to hear about your experience with your new Sony TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Your continued support means so much to us. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    TV Heaven

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    All good--picture, sound and size of set. This is our first smart tv, good to finally be in the 21st century.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FirstSony, Congratulations on getting your new TV. We are really delighted that you like the Smart TV features as well as the excellent picture and sound quality of this TV. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you so much for your purchase and for sharing this awesome review! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome picture

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome tv Quality of the picture for the price is amazing Free movies with Sony when you activate the tv for 1 year

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Logan, We are happy you are enjoying your new Sony Bravia TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. We appreciate your feedback. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV’s ruled

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the TV!!! Great picture only issue is the remote. Remote is kinda old achool

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichaelM, We are glad that you love your new Sony BRAVIA 4K smart Google TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. We take all user input seriously and will make sure your comments reach the appropriate person. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love my Sunny TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Outstanding TV! Sony definitely is the best tv you can buy.....outstanding picture and sound quality!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi george, We are thrilled to know that you love your Sony BRAVIA TV. We always strive to deliver the best picture and sound quality with our TVs. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Enjoy! Vincent Sony_US