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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 957 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.4 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers are pleased with the picture quality, easy setup, gaming experience, color, price, sound, and Google TV integration of the 55" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV. They appreciate the vibrant picture, clear sound, and user-friendly interface. However, some customers have concerns about the remote control, glare, short lifespan, and speakers.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 25 Showing 481-500 of 957 reviews
  • Rated 5 out of 5 stars

    SONY > TCL ALWAYS

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought a TCL 6 Series and took it back the next day because of just the tv just randomly turning off. I went back and paid the extra money to get one of these bad boys. These are FAR superior when it comes to screen and brightness level. The google experience on this machine is flawless compared to the TCL. I am happy that I was able to add my second Sony to my home. My first was the Sony A8H OLED which I LOVE. Thank you Sony for putting out such a great product.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello NickTorres09, We are happy to hear about your experiences with your Sony TVs. We always strive to deliver the best picture and sound quality with our TVs. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Your continued support means so much to us. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    LOVE OUR TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We purchased when our last Sony finally gave out after A LOT years! This one has a great picture quality and crisp sound.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RizoFam, Thank you for upgrading to your new Sony X90J! We really appreciate you being a loyal Sony customer and we're glad you like the great picture quality and crisp sound of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Is the Perfect TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony is the perfect TV. I installed it on a Wall Mount stand. It looks great and the picture is amazing,

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi gthompson, We aer thrilled to know that you now have a perfect TV for you. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV that is definitely worth the money

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Purchased this TV to replace a 1 year old LG Nano 9 series TV. Picture on Sony TV is way better.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Flockjordan, You chose the best TV brand this TV. We are glad that you like the picture quality of your new Sony BRAVIA LED TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Worth the extra money for quality.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love the image quality on this television. Very bright and clear, great colors too.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JK72758, We're happy to hear that you like the picture quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Smart Buy

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Just the right size, excellent sound, crisp picture, easy to watch and listen to this tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Frogsplace, That's great! We are thrilled to hear that you like the picture and sound quality of your new Sony BRAVIA LED TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing picture

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Overall very pleased. Amazing picture; very crisp and bright. Sound is great even without the sound bar I purchased.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JerseyJeff9,
      Thank you for a positive feedback! We truly appreciate your enjoyment in watching an amazing picture and incredible sound quality with your new TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony and enjoy your TV! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Audio and Quality

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely love the quality of my samsung tv! The audio and hd quality are amazing.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    A Good Purchase

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    A very good choice in TVs. Just the right size for our space, great quality picture and good smart TV features.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello MJTX, We are happy to hear about your experience with your new Sony Bravia TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Home with Bob

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the TV, color and picture great! Wish you can get better instructions and adjustments on the remote!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MyTV, We are thrilled to know that you love the color and picture quality of your Sony Bravia TV. The supplied remote control has a HELP button that you can use to know more about the settings, functions, Internet connection, troubleshooting, etc. of your new TV. Just press the HELP button on the remote control and select Help Guide. Powered by our Cognitive Processor XR, this TV reproduces color in a way that humans find beautiful. By precisely balancing the light output across the screen, dimming some areas, and boosting others, XR Contrast Booster adjusts brightness for higher peaks in glare and deeper blacks in shadow. Thank you for choosing Sony! -Vincent Sony_US

  • Pros mentioned:
    Refresh rate

    Rated 3 out of 5 stars

    3 stars

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Was disappointed with the tv when telling it apart from my 2015 Samsung tv and i noticed my 6 year old tv had deeper blacks than this Sony X90J 55". And the speakers on this tv are fair quality compared to my Samsung, i had to crank it up 10 more volume levels above my Samsung's current volume level to get it to be at the same level of sound. Love the 120hz though but that isnt enough for me to keep this tv. Also, the picture gets too saturated when hdr is turned on so i just had to turn it off instead.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ulisses,

      We're sorry to hear that you're having issue with the TV. We apologize for the inconvenience. The XR Contrast Booster adjusts brightness for higher peaks in glare and deeper blacks in shadow. With BRAVIA XR, everything you watch gets the true surround-sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers. Also, you can configure various settings related to the TV display such as color and brightness for picture quality, or screen size. The actual display may vary or some settings may not be available depending on your model/country/region and the content you are watching. Press the (Quick Settings) button on the remote control, then select [Settings] — [Display & Sound] — the desired option.

      In any case that you need our assistance, please email the below information to socialsupport@am.sony.com or chat with us from Sony’s e-support webpage. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony Model Number:
      Additional Information regarding your experience with the X90J:

      We are sorry for the inconvenience and hope to speak to you to resolve this matter. We appreciate you and thanks again for shopping Sony!

      Sincerely,
      Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 55” Bravia Television

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The New Sony 55” Bravia television is wonderful. Clear picture and sound quality are amazing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Sony55, We are thrilled to hear that you like the picture and sound quality of your new Sony BRAVIA LED TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 4 out of 5 stars

    Poor Audio

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Purchased this TV mainly for the Dolby vision capabilities. I also have an Sony OLED in my home theater room, which I am very satisfied with. Video quality wise, I have no real complaints with this TV. The one complaint I do have that gets it the 4 stars, is that the audio quality is very lackluster. I am not a fan of Sony's attempt on the acoustic audio that they integrate into the screen of the TV. I never delt with this on my OLED as it's hooked up to a surround sound system.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mike,

      We're glad that you like the picture quality of the TV. We also appreciate your review about the sound quality of the TV. You do have the option to adjust the sound settings of the TV to tailor-fit the sound quality to your needs. Please refer to this link for more information:

      https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-03-09_02.html?hl=sound

      With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    sony

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I personally like but it takes a while to set up and its good for gaming but you have to adjust the darkness settings

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi yosh, Awesome! We're glad that you are enjoying your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    High Performing Mid-Size Flat Panel

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great mid-size flat panel. Bright picture, sharp detail and overall high-quality picture quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Traveler, we're glad you like the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sonytv bought as replacement 2012 Sony much improved picture quality

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nothinglikesony, We are happy that you like the picture quality of your new Sony Bravia LED TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Old Sony dropped dead. I’m partial to Sony, this Tv is not disappointing. Using as a master bedroom tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello VJDay, We are sorry to hear about what happened to your old Sony. It's nice to know that you like your new Sony Bravia 4K TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv for the price

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome picture rite out of the box. These tv’s dont need calibrated. Google tv is way better then android.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JB81! We are so glad to hear that you are happy with the picture quality of your new X90J TV! Enjoy picture quality that feels deep, natural and real. Our revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this technology creates ultra-realistic picture quality full of lifelike contrast. -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    TVs has come a long way

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Zero complaints the best TV I have ever bought so far great sound quality beautiful picture cannot complain

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Decod, Thanks for your feedback. We are glad that your new Sony Bravia TV is best TV I have ever bought. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Your continued support means so much to us. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    An absolutly beautiful and sharp picture. This TV is amazing...and will not get image burn like plasmas often do

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello LisaC, We are glad you like your new Sony Bravia TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Vincent Sony_US