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Customer Ratings & Reviews

Your price for this item is $259.99
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Customer reviews

Rating 4.7 out of 5 stars with 957 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.4 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers are pleased with the picture quality, easy setup, gaming experience, color, price, sound, and Google TV integration of the 55" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV. They appreciate the vibrant picture, clear sound, and user-friendly interface. However, some customers have concerns about the remote control, glare, short lifespan, and speakers.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 26 Showing 501-520 of 957 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent color,sharpness,mounted on the wall without any difficulty.Sound is good and doesn’t need a sound bar.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Blinkin, We are thrilled to hear that you like the picture and sound quality of your new Sony Bravia LED TV. We always strive to deliver the best picture and sound quality with our TVs. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and great sound. I would definitely recommend it to family and friends.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Julien, That's awesome! We are glad you like the quality of your new Sony BRAVIA. We always strive to deliver the best picture and sound quality with our TVs. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Extremely good picture a great product, love it! Would recommend it for anyone looking for a TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JerryBarron2208, We are glad to know that you like the picture quality of your new Sony BRAVIA TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sweet TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality is amazing. All your apps in one easy to follow setup. Easy to use and awesome to enjoy. Me likey.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JonGarrett, Thank you for the great feedback! We're very happy to hear you're enjoying the amazing picture quality and easy-to-follow setup of your new Sony TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Sony BRAVIA XR X90J TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My family likes the TV. Me, being an old guy, was a little bit overwhelmed with all the bells and whistles at first. The picture and sound are excellent.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi carle860 That's great to hear! We're also glad that you like the picture and sound quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony tv

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best tv so far I would recommend this tv it look good and the picture quality is good

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello iPad, That's awesome! We are thrilled to now that our BRAVIA X90J is the best TV for you. We always strive to deliver the best picture and sound quality with our TVs. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia - amazing

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    What a wonderful TV this is and I am totally enjoying it. The picture is so clear and, well, it is just wonderful.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AgreatTV, Awesome! We're glad that you are loving the picture quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and sound! Lives up to the quality of all Sony's I have owned over the years.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello SonyTV, We are thrilled to hear that you like the picture and sound quality of your new Sony BRAVIA LED TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Your continued support means so much to us. Thank you for trusting Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Perfect for a brighter room

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really labored over decision on this vs Sony/LG OLED. Saw a friend's oled during the day and the fade and reflection was amazing. Bought this for my sunroom which cannot be blacked out, OLED for media room. Very happy I did, even though there isn't the deep blacks produced by oled. Still messing with the settings to lose an initial bluish ting. Had a sound bar so cannot comment on the internal speakers.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello RobAZ, We are thrilled to know that you now have a perfect 4K TV for your sunroom. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bravo xr90

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this tv I had a x85 before this and it was great but this tv works great with my ps5

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Jabra, We are glad you that you love your new Sony TV and it is perfect for your Sony PS5. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Enjoy your games! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    55" TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    great pic and sound is so good we didnt need a soundbar

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rainwalker, We are thrilled to hear that you like the picture and sound quality of your new Sony BRAVIA LED TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. You chose the best TV brand. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Great picture, good price.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV, easy to set up - easier if you have a Google Home account. Very happy with the purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BryGuy, We are thrilled to hear that you are very happy with your Sony Bravia TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 55 x90j

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Brand New Return Got it for 470.00 Lucky day amazing tv for ps5

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bulltech2022, Thank you for taking the time to review the BRAVIA XR X90J Full Array LED TV.
      With this TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony. Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is an amazing TV. The colors are great and the remote easy to use. Typical Sony quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hey movienut,

      Wow! We are truly happy to hear you are satisfied with the incredible picture quality- especially the colors, user-friendly remote control, and super performance of your 55" X90J.

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you so much for the 5-stars review and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    55” is great size.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very clear picture with great features. Easy to navigate through channel options and the sound is wonderful.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi kitch60, Were glad to hear that you appreciate the clear picture and great features of this TV. Good to know that you are happy with your purchase! With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    GREAT TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    GREAT PICTURE, EASY TO SET UP, THE ONLY COMPLAINTS IS THE SENSOR IS RIGHT WHERE A CENTER SPEAKER GOES AND WHY CAN'T THEY PUT THE SPEAKERS FORWARD FACING!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JOED,

      Thank you for the review! We're glad you like the picture quality of the TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Super nice t

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice tv with great picture quality. Easy to set up. Sony continues to make quality products

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SonyBravia, Awesome! We are glad that you like the ease of setup and picture quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We are really enjoying these items. We purchased two of them. The pictures/colors are amazing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SonyTV, We are happy to know that you are enjoying your Sony Bravia 4K TVs. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love It

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Works great and if it’s like every other Sony product I’ve ever owned, it will last forever.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bruce, That's great! We are thrilled to know that you love your new Sony BRAVIA TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best tv out there

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best tv out there perfect color smooth and no complaints from me I just love this tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Johnjon07, Thanks for sharing your experience. We are glad that you love your new Sony BRAVIA 4K smart Google TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Vincent Sony_US