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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 957 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.4 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers are pleased with the picture quality, easy setup, gaming experience, color, price, sound, and Google TV integration of the 55" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV. They appreciate the vibrant picture, clear sound, and user-friendly interface. However, some customers have concerns about the remote control, glare, short lifespan, and speakers.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 27 Showing 521-540 of 957 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality while watching tv and gaming.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NWright, We are glad that you like the picture quality of your new Sony BRAVIA LED TV. Hello 74redfordgirl, We are glad to hear that you like your Sony BRAVIA 4K TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love my new Sony Smart TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy to set up, Love the picture. Happy with my new TV!! Just hope it holds up like my last one.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello HappyCustomer, We are glad that you are happy with your new TV and that you love its picture quality. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great all around

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    UI is very user friendly! TV is amazing. Has great picture quality and sound is good too.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JereyCoin, We are thrilled to hear that you like the picture and sound quality of your new Sony BRAVIA LED TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Sony Bravia

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is very clear, colors are spot on. Some shows sound is good, other times sound fades. Overall I am happy with my Sony Bravia!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mare, We are sorry you are having a sound issue with your Sony BRAVIA. Please make sure to update the firmware of your BRAVIA by follow the guide here: https://www.sony.com/electronics/support/articles/00119543. The software updates improve the general performance of your TV and resolve any possible software-related issues. If you are having issue with the sound using TV apps, make sure to update those apps as well. Despite your concern, we are glad that you are still happy with your BRAVIA TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Should you need further assistance, you can email us at socialsupport@am.sony.com. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    SonyBravia TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great quality picture very reliable, love way remote works and great clarity of picture

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello SonyBraviaTV, We are glad that you like the picture quality of your new Sony BRAVIA LED TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Happy Sony User

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We always buy Sony TVs. The picture is always the best. I am very happy with my new Sony TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Karen, That's really awesome! We are thrilled to know that you are very happy with your Sony BRAVIA Google TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Hdr

    Rated 5 out of 5 stars

    Easy on the eyes.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great 4k HDR TV. Dolby Vision is impressive. Graet viewing experience with real content of all kinds.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Moose,We are thrilled that you like the quality and features of your new Bravia TV, especially the Dolby Vision. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! VIncent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Head blown!

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV I’ve ever owned. Lightening fast applications and refresh image quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Uziklip,

      Very nice! We're glad to hear that Sony is the best television you owned. We also appreciate the positive feedback regarding the user interface and image quality of the TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for supporting Sony and enjoy your TV!

      Regards,
      David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Wonderful Tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Wonderful Tv with an excellent picture. Ps5 games looks amazing. Will recommend tv if looking to purchase

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ilovetv240, thank you for the awesome review! We're glad it looks amazing when playing with your PS5 and you appreciate the excellent picture quality as well. With the BRAVIA XR X90J Full-Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    T.V.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv has a great picture and great sound quality as well!Was worth the purchase!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Skittles75, Awesome! We're glad you like the picture and great sound quality of the TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Enjoy your games! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great picture

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV! Very satisfied with the picture quality. Bought this when it was on sale, it was a great deal!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Barbk, We're very happy to hear you got a great deal and you're satisfied with the picture quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Rated 4 out of 5 stars

    Great picture but finicky!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture but finicky! First update semi-bricked the TV. Took 45 minutes to get it back. Handshake with receiver is flaky. Once you get it setup, don't change any cables if you're using a surround receiver with it, or it'll drive you and Sony support cRaZy trying to figure out out. Sony support is as poor as anyone else these days, so don't depend on them. Picture is absolutely stunning. All reviews show it beating the 2022 model X90K, as well as the Sammy neo85.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello xboxd00d, We regret to hear you had issues with your Sony TV and we apologize for any inconvenience. It's good to know you were able to set it up. Please make sure to update the firmware of your TV to improve its performance and resolve any possible software-related issues: https://www.sony.com/electronics/support/articles/00119543. To know more about your TV, its features and other settings, you may find this link helpful: https://helpguide.sony.net/tv/iusltn1/v1/en-003/index.html. Despite your concerns, we are happy you still like your Sony BRAVIA 4K smart Google TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Should you need further assistance, you can email us at socialsupport@am.sony.com. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    A great Tv

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    the tv is great love it so far i do not regret buying the tv better than the 900h which is cool

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Flash, Amazing! Good to know you're enjoying your overall experience with your new Sony TV so far. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Refresh rate

    Rated 5 out of 5 stars

    Good buy

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    A definite step up from the X900H i previously owned. And unlike the X900H this tv actually does 4k@120hz

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TristanL, Thank you for upgrading to your new X90J! We're glad to hear you appreciate the 4k120 feature of your new Sony TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    New tv.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv. A sharp picture snd the installation went well. Just what we wanted.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Fred, That's good to hear. We are glad that you like the picture quality of your new Sony BRAVIA LED TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Tv

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is amazing! The picture is perfect along with the color. Couldnt be happier with this purchase

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tuck1234, We are glad that you like the picture quality of your new Sony Bravia LED TV, and that you are happy with your purchase. With the BRAVIA XR X90J Full-Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    great tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    fantastic for sports, especially football. color pops!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi mike, We are glad to hear that. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony XBR tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv very happy so far , beautiful picture , good sound bought the extended warranty

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JM7363, We are thrilled to hear that you like the picture and sound quality of your new Sony Bravia LED TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Your continued support means so much to us. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Clear picture and bright colors My husband enjoy this TV over any other Sony models

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nancy, We are glad that you like the picture quality of your new Sony BRAVIA LED TV and that you husband enjoys it. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best Buy is the place to shop

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture. Helpful recommendation from sales associate. And great set up from Geek Squad.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Greatplace, We are glad to hear about your experience. It's nice to hear that you were assisted well by our local dealer. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for trusting Sony! Vincent Sony_US