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Customer Ratings & Reviews

Your price for this item is $259.99
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Customer reviews

Rating 4.7 out of 5 stars with 957 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.4 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers are pleased with the picture quality, easy setup, gaming experience, color, price, sound, and Google TV integration of the 55" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV. They appreciate the vibrant picture, clear sound, and user-friendly interface. However, some customers have concerns about the remote control, glare, short lifespan, and speakers.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 28 Showing 541-560 of 957 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice tv. It's not an OLED but it was a good choice. Sony's quality is second to none.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi sirzdi, That's really nice to hear. You chose the best brand. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 55 XR90J

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice and good picture quality. Excellent processing speed with XR

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Sony55, We are happy that you like the picture quality and performance of your new Sony BRAVIA TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love it

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I got this for my ps5 and Im so happy I did. My games look amazing and the imax movies are a big plus.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sumdumbcow, That's fantastic! We're very pleased to hear it works perfectly with your PS5 and you find the the picture quality looks amazing. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great purchase for console gaming!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    One of the best purchases i made this year. Picture and response is PERFECT for PS5!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SociallyDistort, We are thrilled your new Sony TV is one of the best purchases you made. You chose the best TV brand. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    New Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture! Have to increase and decrease volume; however. Not sure if it’s Sound Board issue.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SonyBravia55inch, We're glad to hear that you appreciate the great picture of this TV. For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. With sound-positioning tweeters on this BRAVIA XR Full-Array LED TV, the sound matches precisely with what’s on the screen for a truly immersive experience.
      With the BRAVIA XR X90J Full-Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony tv's

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very pleased so far with all my new Sony TV's, Angel and his crew did a good job on the install.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jeff, Excellent! We're very grateful for this positive feedback! With the BRAVIA XR X90J, Full-Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for sharing this feedback. Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Television

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was very pleased with the TV has good color good sound and a good picture

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Television, Amazing! We're glad that you like the picture and sound quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Sony 55 Inch TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV, picture show very clear, Sony is best TV to purchase, if you can.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Rosamarie, We are glad that you like the picture quality of your new Sony BRAVIA LED TV. We always strive to deliver the best picture and sound quality with our TVs. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. You chose the best TV brand. Thank you for trusting Sony! Enjoy! Vincent Sony_US

  • Cons mentioned:
    Internet connectivity

    Rated 3 out of 5 stars

    Does not play consistently in room far from modem

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am not yet happy with this tv. It makes it difficult to watch non built in apps, such as HBOMax. Its pick up on my internet with a modem that is farthest from the TV is sporadic so it sometimes does not work. My other devices, iPad, iPhone work in the same far away room. I will be speaking to my provider about all home internet or moving my modem ( which i do not want to do). Getting all home makes the TV more expensive.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Anonymous,

      Thank you for choosing and purchasing Sony X90J Bravia LED Ultra HD TV.

      We regret to hear that you are experiencing a wireless network issue with your Sony BRAVIA TV. This is usually not the case with our premium TVs. Please ensure that your TV has the latest firmware by performing a software update. Check out this link for more details: https://www.sony.com/electronics/support/articles/00119543. The software update improves the general performance of the unit and resolves any possible software-related issues. We can further isolate this issue by following the guide from this article: https://www.sony.com/electronics/support/articles/00184183.

      We want to make sure you’re taken care of and help check on your TV.

      May we contact you directly to assist you? If so, please email the below information to socialsupport@am.sony.com.

      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony TV Model Number:
      Additional Information regarding your experience with the X90J:

      We value you being a Sony customer. Sorry for the inconvenience and hope to speak directly to try to resolve this matter.

      Thank you for letting us help assist you.

      Sincerely,
      Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Must buy for ps5

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is amazing. Bought it for my os5. It has a port for 4k120fps that’s what sold me on this tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi salino2835, Fantastic! We're very pleased to hear you like the amazing picture quality and good to know that the 4k120 feature works perfectly with your PS5. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV from Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV ! Sound is amazing, and very easy set up! I would recommend this set !

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Yesssss, Awesome! We are thrilled to hear you’re enjoying the sound of the TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. Thank you for the recommendation! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great buy!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Definitely met the expectation of the family. Size is perfect for the size of our living room Quality is greate paired with the sound sytem. Def Recommend

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JesseG, We're glad to hear that you appreciate the perfect size and the quality of this TV.
      With the BRAVIA XR X90J, Full-Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony. Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent! Picture great value. Sony quality never disappoints.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Pack1460, That's awesome! Thank you for the 5-star rating and for purchasing our 55" X90J. We're glad that the TV meets your expectations and you are enjoying its incredible 4K HDR picture quality. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality. It looks great in my room and we love watching sports on it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TVWatcher728, It's nice to know that you are having a great time watching sports with your Sony Bravia TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Next Gen TV and a Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great quality TV and it comes with the ability to receive Next Gen TV services. Very cool

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello TheDude, We are glad you are happy with the quality of your new Sony Bravia TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony x90j

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV i have ever owned! Love playing my ps5 on this TV!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Biigmike, That's awesome! We are glad that your new Sony BRAVIA 4K smart Google TV is the best TV you have ever owned. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv. Super crisp picture. Awesome upgrade from a 10 year old tv that needed to be replaced.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TVPurchase, Thank you for upgrading to your new Sony X90J! We're glad to hear you like the picture quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    New TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great color and sound. Perfect souse for the room. Very happy with this purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jean, We are thrilled to hear that you like the picture and sound quality of your new Sony Bravia LED TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    love the sony 55in tv!

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    love the sony 55in tv! Got the free delivery and installation being a totaltech member!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Joshi, We are thrilled to know that you love your new Sony TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. It's nice to hear that you were assisted well by our local dealer. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    55 inch

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    easy set up les lust lug in no screws picture good needs to fine tune your space and light

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi sue77, We are happy to hear that you are enjoying the great picture and easy setup for your new Bravia LED 4K TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Vincent Sony_US