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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 957 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.4 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers are pleased with the picture quality, easy setup, gaming experience, color, price, sound, and Google TV integration of the 55" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV. They appreciate the vibrant picture, clear sound, and user-friendly interface. However, some customers have concerns about the remote control, glare, short lifespan, and speakers.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 31 Showing 601-620 of 957 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bravia A+

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent quality, great picture, worth the money!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bobby, Thank you for the 5-star rating! We're thrilled you like the excellent picture quality of your Sony X90J. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Cons mentioned:
    Vrr

    Rated 4 out of 5 stars

    Overall good

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv has been great so far. Only complaint has been mixed messaging on VRR. Otherwise has worked well on my Xbox Series X

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DisplayName, Great! We're very happy to hear it works perfectly with your Xbox. We would like to know more about your concern with the VRR feature. May we contact you to help and get more information? If so, please email the below information to socialsupport@am.sony.com. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony Model Number:
      Additional Information regarding your experience with the X90J:

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love this tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this tv. Our last Sony Bravia is over 20 and still working,

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JulL, We're glad that you're pleased with your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Enjoy! -Craig Sony_US

  • Cons mentioned:
    Glare

    Rated 5 out of 5 stars

    review

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    works well, unfortunately there is a glare which I wish wasn't there

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JoeB,

      Thank you so much for your 5 Star review.

      While we are pleased you are satisfied with the superb performance of our X90J, we are sorry you are encountering a glare issue. The X90J BRAVIA XR Full Array LED 4K Ultra HD HDR Google TV features XR Picture for deep, natural, beautiful pictures from any angle with minimal light reflection. It also has XR Contrast Booster 5 that adjusts brightness for higher peaks in glare and deeper blacks in shadow. You may consider adjusting the picture settings of our X90J according to your preferences and see if it improves your overall viewing experience:
      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-55x90j/articles/00263533

      And to achieve the best picture quality, we recommend not exposing the screen to direct illumination or sunlight and avoiding installing the TV in a room with reflective walls and floor materials.

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you so much for your purchase and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Refresh rate

    Rated 5 out of 5 stars

    Does well at 120hz

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Solid TV, interface is simple and responsive. Great for any 120hz applications.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi David, Great! We're glad that you like the simple and responsive interface and TV features. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing!

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    First Sony tv and im impressed! Ugraded from a Samsung SUHD tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Thomas, Great! We're glad you like your new TV! With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    "No Baloney from a Sony"

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV - Picture quality, sound and brightness are superlative.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Foots4nier, We are happy to hear that you like the picture and sound quality of your new Sony Bravia LED TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing tv. The PS5 looks amazing when playing now. Great picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Terra, Thank you for the kind words and review of your X90J Full Array LED 4K Ultra HD Smart Google TV. You definitely made the right choice with this TV. We're glad you are happy and satisfied with the superb features and exceptional picture quality of your new Bravia TV. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for giving the product a perfect rating! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    New TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony 55 Bravia is a Top Gun in TV's, Great colors and Great Sound

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NONAME, We are thrilled to hear that you like the picture and sound quality of your new Sony Bravia LED TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. It's nice to hear that you were assisted well by our local dealer. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome picture easy setup everything i expected from sony

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi jtm123, We are glad that you like the picture quality of your new Sony BRAVIA LED TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. You chose the best TV brand. Thank you for trusting Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Best price for a full array TV

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    One of the best TV for the price, May not be an Oled but excellent TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi good, We're glad that you are happy with your purchased! With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Jay Sony_US

  • Rated 5 out of 5 stars

    Great Gaming Tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV for next generation gaming!! Look no further gamers!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kermit, We are glad you now have a great gaming TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    First Sony TV

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Our first Sony TV and we are happy with the purchase so far. The picture quality is good and the sound is amazing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jaz2022, We are glad that you are happy with your first Sony BRAVIA TV. We always strive to deliver the best picture and sound quality with our TVs. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV has a really great picture and is very intuitive and user friendly.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Wolfster, We're glad to hear that you are happy with the picture quality of this TV. With the BRAVIA XR X90J, Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for sharing this feedback. Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Quality

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV, what can I say? it is a Sony, great quality for the price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JAVI, That's fantastic! We really appreciate your superb review of the X90J. We're happy to hear those positive remarks. It's really amazing to know that you like the quality and overall features of the TV. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you so much for your purchase! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely amazing tv. Very impressed with picture and Google OS

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Doodle Awesome! We are glad that you are enjoying the picture quality and OS of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing Tv. Upscales even old dvd content to 4K with perfect picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi T0mServ0,
      Awesome! We're happy to hear you are enjoying your new TV. Sony’s best processor ever, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Great Tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing color. Fully compatible with last gen consoles.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Daniel, That's really great! We are glad you like the picture quality of your new BRAVIA and it is perfect for your gaming consoles. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV is great - brilliant colors! We enjoyed watching this item!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello TVfan, We are glad that you like the picture quality of your new Sony BRAVIA LED TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Enjoy your movie nights! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Dr.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good in sound and picture quality. . I'm really enjoying the new TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Retireekm, That's great! We're thrilled to hear you're enjoying the picture and sound quality of your Sony TV. With the BRAVIA XR X90J Full-Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Sam Sony_US