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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 957 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.4 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers are pleased with the picture quality, easy setup, gaming experience, color, price, sound, and Google TV integration of the 55" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV. They appreciate the vibrant picture, clear sound, and user-friendly interface. However, some customers have concerns about the remote control, glare, short lifespan, and speakers.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 35 Showing 681-700 of 957 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bravo Bravia!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent value. Beautiful picture. Great sound.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Solo, That's good to hear. We always strive to deliver the best picture and sound quality with our TVs. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. It's nice to hear that you were assisted well by our local dealer. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Sony 55 inch X90J

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far the Sony X90J is fabulous and love the color.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tab8, We're very happy to hear you love the overall picture quality of your new Sony X90J! With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony tv

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love it tv the best sound picture quality good. ..

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello S21note, We are happy to hear that you like the picture and sound quality of your new Sony Bravia LED TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Great product and service

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is a nice addition. The screen is light and clear making the picture and shows easier to watch. I like the way it makes it easy to switch to different formats such as going to ROKU. I would recommend this Sony TV. Also, the sales people were very knowledgeable about the products and were provided great support in this purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Greatproduct, Thank you for giving the product a perfect rating! We're glad you're enjoying the excellent picture quality, ease of use, and overall features of your new Sony TV. And good to know you had an amazing customer service experience. With the BRAVIA XR X90J Full-Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sunroom

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect size and it works great with our electronics.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Memaw, Thanks for your feedback. We are happy that you now have a perfect TV for your sunroom! With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Vincent Sony_US

  • Rated 5 out of 5 stars

    Great experience!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Outstanding service all around. Sales person was very knowledgeable and gave excellent advice. Installation team was quick, efficient and polite. All around great experience, and we love our TV. We are very grateful for the purchase advice we received in store.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi reviewprocessbad, Thank you for purchasing the Sony X90J! We're glad to hear you had such a great customer service experience. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love Sony TVs. Easy to set up and a great picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sknows,

      We appreciate the 5-star rating and we are glad like the picture quality and easy set up of the television. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Thisisastupidquestion

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture. Very satisfied with the purchase

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Tomanyquestions, Thanks for sharing your feedback. We are happy to know that you are very satisfied with your new Sony Bravia TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. We appreciate your feedback. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture. Apps easy to use. Greay television.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi James, we're glad you like the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv. So much to watch on it. it does everything.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GeneralDeath2U, That's awesome! Good to know that this is what you're looking for in a Smart 4K UHD TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Dvd player

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It's wonderful, and the Geek Squad was so helpful.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mandomay, We are happy to hear about your experience. Thank you for your feedback. -Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 55 Bravia XR X90 series

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great contrast and picture! Price was great as well

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Cath, Thank you for the 5-star rating! We're thrilled to hear you like the reasonable price, amazing contrast, and overall picture quality of your new X90J Full Array LED 4K Ultra HD Smart Google TV. The X90J boasts an impressive revolutionary Cognitive Processor XR™ processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. Entertainment becomes so immersive when you pair the extreme contrast of a Full Array LED panel with our revolutionary Cognitive Processor XR™. Thank you so much for sharing your feedback and for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great picture

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture! Got a good deal on open box and it didnt disappoint.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Jess, We are glad that you like the picture quality of your new Sony BRAVIA LED TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Sony Bravia 55" Smart TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We are extremely happy with our new Sony Bravia 55" smart TV. The installer, David Kingsbury, was a delightful ambassador for Best Buy. He was very helpful in offering us various options for hanging our new TV and he was a professional at his craft. Thank you very much Best Buy and David !!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello cahenr94, We are thrilled to know that you are extremely happy with your new Sony BRAVIA Google TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Go with the 65 inch if you can afford!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Took back for the x90j 65 inch version which was worth the extra $200 at the time.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tracks, Thank you for taking the time to review the BRAVIA XR X90J Full Array LED TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony. Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bravia in the bedroom

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Television easy to set up wit a great picture

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TVJunkie,

      Awesome! We are glad you like the picture quality of the television. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you for choosing Sony!
      David Sony_US

  • Rated 4 out of 5 stars

    Decent Tv, Like the Interface

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It’s a decent tv. Important to set it up with your Google account. Initially I skipped that and signed into individual apps and got massive errors specially with Netflix and casting. But then resetting to factory settings and setting up with my Google account resolved that continuous Netflix dropping. Very happy that it has a native hbomax app. Not as happy with picture quality overall so I am planning to upgrade to a Sony OLED.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MALL, Thank you for the feedback on your experience with your new X90J! We're very happy to hear that you like the built-in HBO MAX app and you were able to resolve the error and netflix issue by performing a factory reset. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Ease of use

    Rated 4 out of 5 stars

    Sony X90J

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really nice TV, clean design and easy to use and set up.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Groots, We're glad to hear that you appreciate the clean design, and setup of this TV. With the BRAVIA XR X90J Full-Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony. Jay Sony_US

  • Rated 5 out of 5 stars

    overall good purchase

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It was alot more than I wanted to pay for a TV .. but ..in the end I am pleased you have to play with the picture to get it where you want it its not a one size fits all out of the box ..but none are ... sound is okay added a sound bar with surround sound which is much better ...

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BHughes, We're glad that you're pleased with your TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Enjoy! -Craig Sony_US

  • Rated 5 out of 5 stars

    Customer service at its finest

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This particular item went on sale for $100 cheaper the day after I bought it I called and I asked about it and sure enough they honored the price for me and credited me $100! Now that's caring for your customer. Thank you Best Buy

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello GaryJr,

      That's awesome! We appreciate the 5-star rating. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. We appreciate the recommendation and thank you for choosing Sony!

      Regards,
      David Sony_US