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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 957 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.4 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers are pleased with the picture quality, easy setup, gaming experience, color, price, sound, and Google TV integration of the 55" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV. They appreciate the vibrant picture, clear sound, and user-friendly interface. However, some customers have concerns about the remote control, glare, short lifespan, and speakers.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 36 Showing 701-720 of 957 reviews
  • Rated 4 out of 5 stars

    Mr

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Samsung plus tv not working. Do not expect much help from Geek squad the customer service is horrible and very unhelpful when you call after they leave from what suppose to have been hanging tv and setting up sound bar . Did not work properly . Ended up doing sound bar myself . WhT a waste of money having them come . Plus I had to take off work to meet them so lost money there . TV. Seems ok

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Donald, Thank you for sharing your experience and we are sorry to hear about your concerns. Apps or services specifically made for other brands are not guaranteed to work with your Sony Bravia. You may contact their support team to know about restrictions or compatibility concerns. For installation-related concerns, you can contact the seller directly to better assist you. We really appreciate your time and your feedback. Thank you for choosing Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Sony BRAVIA 55" TV XR55X90J

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome visuals and easy set up..although my WII is fighting back a bit. DVD system and XBOX 1 hooked right up. Recommended by salesman with a ton of knowledge...didnt want to spend a grand on a TV but right now Im glad i DID. MEMBER id...4603030648.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Eero,

      Thanks for sharing such a wonderful shopping experience. We're truly pleased to hear you're very happy with the stunning 4K HDR picture quality and good to know you easily set up this TV. Please ensure the connection are connected firmly. If you want to take advantage of higher refresh rates or high definition 4K HDR content (4K120Hz signal) such as Blu-ray player or Xbox Series X video games, make sure to connect the external device to HDMI input 3 or 4 using a Premium High Speed HDMI Cable, and then change the setting to Enhanced format.

      With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you so much for your purchase and for giving the product a perfect rating!
      -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Perfect Living Room TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bright and clear picture, great contrast Sound was ok.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello ecenr, We areglad that you now have a perfect smart Google TV for your living room. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. You can always adjust the picture quality of your new BRAVIA according to your preference: https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-03-09_02.html. Thank you for choosing Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Excellent with PS5!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this tv! I'm very happy with it. The interface is great and has been easy to setup and use. I've enjoyed playing games and watching 4K UHD movies on this TV with my PS5.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jylou, Awesome! We're really glad you're happy and satisfied with the impressive picture quality and features of your new X90J Full Array LED 4K Ultra HD Smart Google TV. It's good to know you are having an enjoyable watching and gaming experience, and you easily setup this TV. The X90J boasts an impressive revolutionary Cognitive Processor XR™ processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. Entertainment becomes so immersive when you pair the extreme contrast of a Full Array LED panel with our revolutionary Cognitive Processor XR™. Thank you so much for purchasing our 55" X90J and for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture quality Connection to wifi spotty

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi 1676, We regret to hear you are having a Wi-Fi issue with your new Sony BRAVIA 4K smart Google TV. To isolate and hopefully resolve this issue, you can follow the troubleshooting steps from this page: https://www.sony.com/electronics/support/articles/00184183. Despite that issue, we are happy that you still like your TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Should you need further assistance, Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Sony 55" TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    An adequate picture fot the price, good features, apps.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoeT, We are happy you like the features, apps and picture of your Sony Bravia TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Hearingaidtv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Looking for a tv that we would be able to hook up a direct connection to a hearing aid. Knowledgeable staff led us to this purchase. Very satisfied got more than we expected. Great picture and sound.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kathytv, We are glad that you are very satisfied with your new Sony Bravia. We always strive to deliver the best picture and sound quality with our TVs. With the BRAVIA XR X90J Full-Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 3 out of 5 stars

    Lousy interface

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony interface is in the dark ages. Overall a good set, but not worth the extra money due to the slow and frankly lousy google operating system. Look elsewhere. Sony is also not all the user friendly for apple products.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichaelE,

      We regret to hear you've been running into difficulty and experiencing unexpected issues with the TV running slow or lagging occasionally. To make sure your TV runs as smooth as possible, we highly recommend downloading and installing the latest software for the TV.

      Get the most out of your TV through the Help Guide and easily find functions that is available on your TV. In no time, you’ll be able to configure how to install apps, configure Wi-Fi, Cast, AirPlay, Adjust Picture Mode and many more. If the behavior continues, performing a factory reset may solve the issue:

      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-55x90j/articles/00159487

      Should you need further assistance, may we contact you to help? If so, please email the below information to socialsupport@am.sony.com.
      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony TV Model Number:
      Additional Information regarding your experience with the X90J:

      We are sorry for the inconvenience and hope to speak to you to resolve this matter.

      Regards,
      Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My husband loves the sound. Great picture. Fair price

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GiGi105, We are happy that you like the picture quality of your new Sony Bravia LED TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Vincent Sony_US

  • Rated 4 out of 5 stars

    Happy

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very happy with this tv. The only concern is when I open the spectrum guide, the background shows vertical lines which makes me think settings display settings are not quite where they should be. I donk think it is a product issue, it’s More so an operator one. (Me)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BethR, We are glad that you are very happy with your new Sony BRAVIA 4K smart Google TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. We are sorry to hear about your concern. Your BRAVIA does not support Spectrum app. If this is about Spectrum app from an external device, you may try unplug the device and plug it back again. Make sure the TV and all other connected devices and the apps are updated to make sure everything will work smoothly. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Good one

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It's just like the 65 inch version, but just 10 inches smaller!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tony, We're looking forward to your next purchase! With the BRAVIA XR X90J Full-Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Sir

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Works fine. Easy to navigate. good picture quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Happycustomer, We are happy your like the picture quality of your Sony TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It’s a great product. It has features that my old smart tv did not have. I especially like being able to control my cable box with the tv remote, and the buttons on the remote that let me access other services without a fire stick.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Txrosemary, Wow! Thanks for giving the product a perfect rating! We're truly happy that you're enjoying the superb features and impressive performance of your new Bravia TV. And great to now you've seen the overall improvements of this TV compared to your preview smart TV. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Jess Sony_US

  • Rated 4 out of 5 stars

    Check for dead/stuck pixels

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Don't get me wrong, it's a good TV. I definitely recommend it over any edge lit or direct lit TV. When there is a completely black scene in a movie, the TV looks as it was turned off (even in the dark). With my old TV, it would look bright grey. However, it took me 3 tries to get a Sony TV without any dead pixels.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello BDZias, We regret to hear about your experience. This is usually not the case with our premium TVs. It's good to know that you now have a new replacement and despite your concern, you still like the picture quality of our X90J. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    sony good qaulity great picture so far so good works great

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JRug, We're thrilled to hear you're having a great time so far and you like the great picture quality of your new TV. With the BRAVIA XR X90J Full-Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Amazing experience!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I'm loving this new TV! It's definitely the nicest tv I've ever had. The guy who helped me knew his stuff too! He answered all my questions and shared a lot of knowledge to help me make the best decision. Great experience!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tvlover686, We are thrilled to know that you love your Sony BRAVIA TV and that it's the nicest TV you have ever had. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for sharing your great experience, and for choosing Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Mom of three kids

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love to shop at Best Buy I trust the appliances every equipment I have in my house I bought at Best Buy with Geek Squard insurance they are the best selling products and very friendly staff love Best Buy

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Cookieching,

      Thank you so much for purchasing our X90J. We are extremely pleased that you've had an exceptional & enjoyable shopping experience with Best Buy.

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you so much for the perfect star review!

      - Romeo Sony_US

  • Rated 3 out of 5 stars

    CHECK THE SOUND BEFORE YOU BUY

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We bought this Sony based on our past experience with the brand and the recommendation from the Best Buy employee. We have been extremely frustrated and disappointed in the sound. We've gone on-line for the User Manual and followed all the steps to the Sound adjustments, etc. Nothing helps! The sound still has too much treble and also a lisping sound. Now we either return the product and pay a restocking fee or buy a Sound Bar to see if that corrects the problem. Our previous Sony was so great and lasted 15 years! Very disappointed in the tv and the lack of help you receive from Best Buy.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CHECKTHESOUNDBEFOREYOUBUY,

      Thank you for sharing your thoughts and experience on using your X90J. We're sorry you've having a sound-related issues with your TV. We value your input and appreciate the feedback regarding the sound quality of this TV. In addition to adjusting the different sound modes, you can configure various settings related to the TV’s sound such as sound quality for Equalizer and Surround effect. Select the appropriate sound setting for your Google TV which best suits you.

      The sound quality may improve if you change it in [Sound] under [Settings]. Press the HOME button, and select [Settings] — [Display & Sound] — [Sound] — [Sound mode], and adjust [Sound mode] or [Sound customization]. For your reference, please access this link here: https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-03-09_04.html

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      If you need further assistance, please email the below information to socialsupport@am.sony.com.
      Apologies if you disclosed some of this information in your review and to customer service, we just

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony TV Model Number:
      Additional Information regarding your experience with the X90J:

      Sincerely,
      Jess Sony_US

  • Rated 5 out of 5 stars

    I like this series of Sony TVs.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent performance. The video quality is very good with an "out of the box" picture that is very natural. There is a generous variety of apps included and it's a very good option for cord cutters.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WJHmusic, We are thrilled that you like the performance, picture quality and apps of your new Sony BRAVIA 4K smart Google TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Excellent Sony 4K TV

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I absolutely love this TV. 4K movies and PS4 and PS5 gaming look incredible on it. Smart TV features are excellent. I have always preferred Samsung televisions, but I decided to give this Sony a try and I'm very glad I did.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sean, We are thrilled to know that you absolutely love your Sony Bravia 4K TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Enjoy! Vincent Sony_US