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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 957 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.4 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

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92%would recommend to a friend

Customers are saying

Customers are pleased with the picture quality, easy setup, gaming experience, color, price, sound, and Google TV integration of the 55" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV. They appreciate the vibrant picture, clear sound, and user-friendly interface. However, some customers have concerns about the remote control, glare, short lifespan, and speakers.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 37 Showing 721-740 of 957 reviews
  • Rated 5 out of 5 stars

    Beautiful TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful screen, smart interface, fast. The only thing is that it does not work with DirecTV - you have to add something like an Apple TV for that.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MollyKing, That's great! We're glad to hear that! With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. Thanks for choosing Sony. Jay Sony_US

  • Rated 5 out of 5 stars

    55 Sony

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great color contrast. Fast OS processor, loads apps fast. Nice remote. I don't like that the power plug is on the opposite side of the cable inputs, it makes cable mgmt more difficult. I would still buy again.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Technique, We are happy to know that you like most of the capabilities of your new Sony Bravia TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. We appreciate your feedback, especially about the power plug. Thank you for choosing Sony! Vincent Sony_US

  • Rated 4 out of 5 stars

    Has the Gaming Features Wanted

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far so good. Got this TV to pair with a PlayStation 5 and everything works well. Lost of a star due to sound from the TV varies alot. Can't figure out a way to balance the highs and lows of talking vs action/bass. Also uses the newer google tv OS which is much smoother than previous Sony google tv OS.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WakChad, Congratulations on your new Sony X90J! We're delighted to hear it works perfectly with your PlayStation 5 and you find that the Google TV UI has a much smoother experience. We appreciate your feedback about the sound. Please make sure to go into settings to personalize the sound quality. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Professor

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The sales person is very knowledgeable and helpful. He listens to our viewing habits and with the information in his answers to my questions, I then select the TV that is best suited to my needs.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello SONYXR55, We are glad to hear about your great experience. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. It's great to hear that you were assisted well by our local dealer. Thank you for trusting Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    honest review

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    a home invader invaded my home. he came at me with a machete and this tv took him out autobots style. i owe this tv everything. also i’ve been watching the sopranos on it for the first time. what a show!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi faceblizzard, We are glad you are having a great time with your new Sony Bravia 4K TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    A TV worth the price.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV was worth the price and more. With an updated UI and sleekness I couldn’t be happier with this purchase. Strongly recommended any future buyer pick this up when it is on sale.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JediMind1207, We are thrilled to know you are happy with your Sony BRAVIA 4K TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for trusting Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Making it simple to find what you want.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The large selection of TV's available makes it difficult to determine what you want. The store personnel were very helpful and pointed us to what would fit our needs. Many thanks!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mazdafan, With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Regards, -Craig Sony_US

  • Rated 4 out of 5 stars

    Nice tv for smaller rooms

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Decent tv. There appears to be a slight color change from certain viewing angles. It’s not so bad. This is the second one I bought. I have the 65 for a larger room but got the 55 for a smaller room. Happy with the purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Simmer, We are glad you are happy with your purchase. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. You can always adjust the picture quality of your BRAVIA TV according to your preference from its settings: https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-03-09_01.html. Thank you for choosing Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv I bought it to be used with my PS5. Sony did very good job building this tv to be used with there PS5 the first time that Sony has built tv that is ment to be with the Play Station.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi David, thank you for purchasing the Sony X90J! We're very pleased to hear it works perfectly with your PS5. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Great picture and decent sound!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love my new Sony Bravia tv Got it to replace a defective set I got 14 months ago and went back To get a tried and true brand. Had one for years and loved it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Twozbotz, we're glad you love the picture and sound quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Sony tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The new tv is excellent. It was delivered and installed yesterday by the Geek Squad and they did a great job. We are very happy with the purchase and installation service.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Grundoon, We're glad that you are happy with your puchase. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for giving the product a perfect rating! Jay Sony_US

  • Rated 1 out of 5 stars

    Not worth the price point

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We have had trouble with this TV since we made the purchase. The first problem that we experienced was the screen randomly going black while watching. The sound of the program could still be heard, just no picture. The second problem that we had was a connectivity problem when all other devices in the house were connecting perfectly. The third problem that we had was having to turn the TV on and off several times to get the main menu to come up. This morning, we had picture and no sound. It has never worked perfectly.

    No, I would not recommend this to a friend
  • Rated 4 out of 5 stars

    Sony Bravia

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So this is my second Sony TV purchased it’s doing great so far the only thing that I don’t like about it that it is a bit slower at starting up and loading then it’s predecessor which had a android system instead of a google system. It’s great for the ps5 runs smooth !

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JayQ,

      Thanks for the feedback. Please be assured we take this feedback very seriously and continuously strive to improve our products. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you for choosing Sony!
      David Sony_US

  • Rated 5 out of 5 stars

    Great, future-ready TV. Awesome performance for pr

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    An overall great tv. Speakers are decent, and viewing at an angle(even slight) degrades picture quality. My Xbox series X, looks absolutely crisp and amazing at 4k/120.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HyrulesHero, We are glad that you like the overall quality as well as the performance of your new Sony BRAVIA TV, and having a great time playing games with it. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    4K 120Hz, HDMI 2.1, Google interface. Pretty much all there is to know about it. About as good as non-oled gets at this price point.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Zach,

      We appreciate the 5-star rating and we're glad you like the 4K picture quality and user interface of the TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Rated 5 out of 5 stars

    Completely Satisfied

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    we can write reviews all day. but what it boils down to is satisfaction and value. I (we) are "completely satisfied". this is a lot of TV for the money!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi customer, We're pleased to hear that you are satisfied with your purchase. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Rated 4 out of 5 stars

    TV stand

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Overall the TV is fine. I wish they had made the dimensions for using a TV stand available, as the legs for the TV ended up being too wide for our existing TV stand.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi User222, We are sorry to hear about your concern with the legs of the TV. Our XR-55X90J does not support narrow position stand. Despite your concern, we are happy that you still like the overall quality of your new Sony TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Vincent Sony_US

  • Rated 4 out of 5 stars

    New to Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice clean lines; Geek Squad did a wonderful job wall mounting. Picture is very nice, but not as ‘crisp’ as I’d thought it would be. Sometimes looks the slightest bit blurry. I think I should have gone up one model better. Live and learn.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mousy,
      Thank you for sharing your feedback with us. We're glad to hear you like the picture and how TV was mounted to the wall by your great installers. This TV has picture settings which allows a wide array of changes to color, contrast, motion settings, and brightness that can improve the viewed content on your TV. You may change appropriate setting on this TV to enhance your viewing experience. For reference, please check this link: https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-55x90j/articles/00263533

      If you need further assistance, feel free to contact us by sending an email to socialsupport@am.sony.com with the following:
      Name:
      Best Buy Username:
      Telephone Number:
      Model Number:
      Issue:

      With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies,TV shows, and games. Thank you for choosing Sony! - Kris Sony_US

  • Cons mentioned:
    Glare

    Rated 3 out of 5 stars

    Nice. TV. But could not handle the glare in the …

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It is a nice T.V. - however, I have a terrible problem with glare , so I had to return the TV and buy a better rated TV with glare reduction.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Frnkiee, We're sorry to hear about the glare issue you had with your Sony X90J and it had to be returned. There are various settings that can be configured in [Picture] settings to reduce the glare/reflection and increase the brightness and contrast level to improve the viewing experience on your Google TV even in a bright room environment. Instructions can be found on the link below for more information about the picture adjustment settings of this TV:

      REF: https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-03-09_01.html

      For future reference, we can offer assistance on how to set up or operate the features and functions, and troubleshoot the issue of your Sony product by visiting our Sony Support website to download the help guide and look for additional information about your product. Also, you can reach out to one of our agents through this link: https://us.esupport.sony.com/support/s/service?language=en_US. who would be glad to help. I hope you consider our Sony products in the future. Thank you for sharing your feedback.

      Regards,
      Sam Sony_US

  • Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Owned the tv for 2 months now and no complaints! Love it for gaming on my series x and movies. For all the gamers VRR is now available on the tv too!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kt0700, We are glad that you love your new Sony BRAVIA 4K TV. We always strive to deliver the best picture and sound quality with our TVs. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Enjoy! Vincent Sony_US