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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 957 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.4 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

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92%would recommend to a friend

Customers are saying

Customers are pleased with the picture quality, easy setup, gaming experience, color, price, sound, and Google TV integration of the 55" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV. They appreciate the vibrant picture, clear sound, and user-friendly interface. However, some customers have concerns about the remote control, glare, short lifespan, and speakers.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 38 Showing 741-760 of 957 reviews
  • Rated 5 out of 5 stars

    My second favorite TV behind LG OLED

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV is pretty good with awesome contrast ratio for non-OLED TVs. It can display dark black due to solid local dimming.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Boricua21, Amazing! You definitely made the right choice with this X90J Full Array LED 4K Ultra HD Smart Google TV. We are thrilled to hear you are having an enjoyable watching experience and you appreciate the excellent picture quality this TV delivers. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for the 5-star rating and for choosing Sony! -Jess Sony_US

  • Rated 5 out of 5 stars

    Perfect for my uses!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great television! I have no complaints about it, the BRAVIA funtionality with other SONY products make this a great value!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Brian, We are glad you now have a perfect smart Google TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for trusting Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    One remote replacing 3 remotes (Roku, cable & interface remotes). Not difficult to program. Walks you thru pretty easy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Angelita,
      Awesome! Thank you such a great review! We're glad you are enjoying your new TV especially its features to control external devices using the supplied remote. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    No photos

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Your technician did a great job. Showed up on time, cleaned up after himself, and was helpful in explaining the operations of the TV and sound system.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nodisplaynameatattimet,

      Thank you for the 5-star rating! We are glad our customer service representative was able to help you out with your audio system. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Rated 5 out of 5 stars

    Best Buy - a Company you can Trust!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent customer service from start to upon receiving the TV. The TV is perfect, exactly what we wanted. Thank you very much.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello BestBuyEqualsExcellence, Thanks for sharing your great experience. We are glad that you now have a perfect TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. It's great to hear that you were assisted well by our local dealer. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Amazing tv

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV for the price. When compared to all the other brands this one was the most value and performance for the price,

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NewSonyBuyer, We are glad to hear that. Nothing beats Sony in terms of quality, value and performance. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Sony LED

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony is absolutely the best TV’s on the market!!! What sets them apart from the rest you ask - Processing Power!!!! Nobody does it better!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Case, We are glad to know that your new Sony TV is the best TV for you. You chose the best brand. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. We appreciate your feedback. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    SONY IS THE BEST

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Light weight and the ease of set up and programing are great. The HD display and wide screen give the feel of being in a theater.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NIGHTHAWK,
      Thank you for an amazing review! We're glad to hear you like the lightweight, easy set and programming, and how you are enjoying the HD display on your big TV screen. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Great for NetGen TV (NTSC 3.0) and streaming

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great for NetGen TV (NTSC 3.0) broadcasts and streaming using Google TV. The remote is very user friendly too.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Pontones, We are glad that you like your new Sony BRAVIA TV especially its NextGen TV feature. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Sony TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this TV. I’m giving this review a excellent score not only the product but Best Buy service and tech support and customer support.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tommy, Thanks for sharing your feedback. We are thrilled to know that you love your new Sony TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. It's nice to hear that you were assisted well by our local dealer. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Great buy at best buy

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great purchase and best of all it works unlike tcl and Hisense . Spend the money for something that's going to work every time.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Egm2478, We are glad that you like your new Sony TV. You chose the best TV brand. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for trusting Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Love the tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Mounted tv about my fireplace. Looks and works great. Don't have any issues with viewing the tv from off-center angles.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Excellent choice John! Glad to hear that you are happy with your new X90J TV! Enjoy picture quality that feels deep, natural and real. Our revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this technology creates ultra-realistic picture quality full of lifelike contrast. -Carl Sony_US

  • Rated 5 out of 5 stars

    Sony-55" Class BRAVIA XR X90J Series LED 4K

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought the TV last month and I love it. I use to like Samsung and LG TVs, but know I have a new brand as my favorite: Sony !

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HP67INKCARTRIGE, We are glad you love your brand new Sony Bravia 4K LED TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Don’t Bravia

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far so good… We have an XBR, one of Sony’s top end model.. compared to that time will r try ell how this new TV holds up.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Mike, We are happy you like your new Sony TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Strong Picture, Especially for Movies

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv is a 9, almost a 10 in pretty much every category. Only thing missing currently is the VRR support. Dolby Vision is awesome.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Montana, We're very grateful for this positive feedback! We're thrilled you like the incredible picture quality of your new TV. VRR will be coming via a future firmware update. Please check your TV model at our support website (www.sony.com/esupport) for product updates and announcements.
      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    4K Beast

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the tv to go with my PS5 unreal graphics for the price at this price you can not beat the performance!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi there,

      Fabulous! We are extremely pleased that you are satisfied with the exceptional picture quality- especially when using it with our latest gaming console PS5, reasonable price, and superb performance of our X90J.

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you so much for the perfect star review and for choosing Sony!

      - Romeo Sony_US

  • Rated 5 out of 5 stars

    Happy Viewer

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very pleased with the Sony 50 inch TV. The Geek Squad was very helpful and were quick to respond when I needed assistance.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Grandpa, We are thrilled to hear that you are very pleased with your brand new Sony 4K TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Love my Sony Bravia 55" XR X90J

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very happy with Sony Bravia XR X90J. Geek Squad was excellent in setting up everything. Highly recommend using them.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Happy, Thank you for sharing your experience. We are glad to know that you are very happy with your new Sony Bravia XR X90J. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. It's nice to hear that you were assisted well by our local dealer. Thank you for choosing Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Sony Bravia XR X90J 55 inch tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good value for the price. No instructions with handheld control; had to learn by trial and error, but not that difficult.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi there,

      Thank you so much for the perfect star review!

      We are really thrilled to hear you are satisfied with the overall performance of your new 55" X90J for its price.

      We greatly appreciate your feedback with the handheld control. For the functions of the buttons on your remote control, you may find the following link helpful:
      https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-07-02.html

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Should you need more technical assistance or information with our product, please feel free to email us at socialsupport@am.sony.com with the following details so we can best assist you.

      Name:
      BestBuy Username:
      Model Number:
      Issue:
      Telephone Number:

      Thank you so much for your purchase and for choosing Sony!

      Best regards,

      Romeo
      Sony Social Support Sony_US

  • Rated 4 out of 5 stars

    Sony Bavaria TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Over all very good tv. Build I'm Google tv works well. Needs back button for previously watched shows. Remote is very large and cumbersome, a lot of the buttons are non functionable

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello gigi, We appreciate your feedback, especially with the remote control of your new Sony TV. Despite your concern, we are happy that you like your Bravia TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for trusting Sony! Vincent Sony_US