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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 957 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.4 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

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Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers are pleased with the picture quality, easy setup, gaming experience, color, price, sound, and Google TV integration of the 55" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV. They appreciate the vibrant picture, clear sound, and user-friendly interface. However, some customers have concerns about the remote control, glare, short lifespan, and speakers.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 42 Showing 821-840 of 957 reviews
  • Rated 3 out of 5 stars

    Sony / not what you use to be

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    we had a Sony Bravia for 12-13 years prior to purchasing this - we wanted a smart TV etc. the older model also gave off alot of heat & we thought it was time to replace. After a month we were not satisfied with this televisions picture -- we even contacted our Television/ internet services and had the cable box replaced. Sony isn't what it use to be is my end thought- We returned - going for an LG -

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi chrissyg, We regret to hear about your experience with our X90J and that it had to be returned. This is definitely not the customer experience we want you to have. There are a lot of possible reasons why you had a picture issue with the unit. One of the possible resolutions to that it by updating the firmware of the unit. The updates improve the general performance of the TV and resolve any possible software-related issues. We hope you will consider Sony again in a future purchase. Thank you. Sony_US

  • Rated 5 out of 5 stars

    Good price, good system.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Smart TV with google system. I love my TV. High definition and clear-cut led.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Marglez, Thanks for sharing your feedback. We are glad that you love your new Sony TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Tv review

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It’s a great tv, amazing graphics and audio. 10/10 would recommend

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hey Tvguyperson,

      Wow! It is really lovely to hear that you are happy and satisfied with the incredible picture & sound quality of your XR55X90J.

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you so much for recommending our XR55X90J and for choosing Sony!

      - Romeo Sony_US

  • Rated 4 out of 5 stars

    Good tv for the price

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I got it on for a deal and it does what I need it to do. I like that it came with the Bravia Core.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KimL, That's great! We're glad to hear that! With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Jay Sony_US

  • Rated 5 out of 5 stars

    New Google TV Generation!

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’m very satisfied with this purchase, I Love all the apps plus Google. Thank you!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SandyBell, Thank you for the 5-star rating! We're very happy to hear you love the featured apps and Google TV OS of your new Sony X90J. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Sony tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Happy with my purchase!!!! Sony Bravia tv 55 love it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Sonybravia, We are thrilled to know that you love your new Sony BRAVIA 4K smart Google TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love my tv. A lot I’m not sure how to do but I’ll figure it out

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Skip, We are glad that you love your Sony BRAVIA TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. To know more about settings, functions and features of your new BRAVIA, you can use the Help Guide (on screen manual) feature on your TV by pressing the HELP button on the supplied remote control. You can also visit our online manuals from this link: https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-55x90j/manuals. Thank you for choosing Sony! Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv of you are not a high expectation person. I personally am enjoying it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Great, You've made an excellent choice! We're very happy to hear you're having an enjoyable experience with your new Sony TV. With the BRAVIA XR X90J Full-Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Sam Sony_US

  • Rated 4 out of 5 stars

    Bravis X90J 55: tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Operates as designed . Really good picture. No way to use built in speakers with soundbar/headphones simultaneously .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello RockinCW, We are glad that you like the picture quality of your new Sony BRAVIA LED TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. With regard to your concern, we suggest visiting this link for more details: https://www.sony.com/electronics/support/articles/00201347. Thank you for choosing Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Review

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Have not used enough to truly answer all the questions.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bravia, Thanks for your prefect star review. We recommend using your BRAVIA more often and enjoy its features and capabilities. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Nothing

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Got the TV I wanted they had my set I wanted helped me load it I’m happy

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello MySony, We are glad that you now have the TV that you wanted and you are happy with it. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. It's nice to hear that you were assisted well by our local dealer. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    You get what you pay for ..

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love my television, period .. I wouldn’t mind purchasing another ..

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Quality,

      Great! We're glad that you are enjoying this amazing TV. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    sony tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    good product and price associate was very helpful and knowlegeable

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi nodisplay,
      Awesome! We're happy to hear your satisfaction with your new TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. It's nice to hear that you were assisted well by our local dealer. Thank you for choosing Sony! - Kris Sony_US

  • Rated 4 out of 5 stars

    Long time to get purchase done

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Took a long time in the store to finally get the purchases together and pay for them. Products good, though. Will go back again.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sharon, thank you for purchasing the Sony X90J! We're sorry to hear that the product arrived late, but good to know you're satisfied with your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Great for keeping up with my new Xbox

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Every thing I expected. Nice upgrade to an older tv. Happy with the purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ARDiamonds, We are glad that you are happy with your Sony Bravia TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. -Vincent Sony_US

  • Rated 5 out of 5 stars

    For the ps5 this is a must have.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome T.V for the PS5. V.R.R. IS LIVE. We love our new purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Meandyou, We are thrilled to hear that you love your new purchase. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for trusting Sony! Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Great with PS5

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far so good! Very quality product and pairs well with the PS5!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tfreed, We are thrilled to know that you like the quality of your new Sony Bravia TV. You chose a great TV for your PS5. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Sony 55” tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Stay with Sony. You’ll never regret it! Always the quality to go!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Barty99, That's good to hear. We are glad you like the quality of your new Sony Bravia TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. We appreciate your feedback. Thank you for choosing Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Sony 55-inch TV.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far, so good. The two installers from Geek Squad were GREAT!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HappyCamper, We are thrilled you like your new Sony TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. It's nice to hear that you were assisted well by our local dealer. Thank you for choosing Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Hi

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv when I first saw it I had to get it fits perfectly in my room

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi awesome14, Thanks for your feedback. We are glad that you now have a perfect TV that fits in your room. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Enjoy! Vincent Sony_US