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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 957 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.4 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers are pleased with the picture quality, easy setup, gaming experience, color, price, sound, and Google TV integration of the 55" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV. They appreciate the vibrant picture, clear sound, and user-friendly interface. However, some customers have concerns about the remote control, glare, short lifespan, and speakers.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 44 Showing 861-880 of 957 reviews
  • Rated 5 out of 5 stars

    Accountant

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV has made viewing entertaining for family & friends alike

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MRASHFORD,

      That's very nice to hear! We are glad you like the television so far. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Rated 5 out of 5 stars

    55 Inch Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent Experience …. Always love Sony products.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Malem,

      Wow! We are extremely pleased you have an enjoyable & exceptional experience with our X90J. We are also delighted you love our products!

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you so much for the 5-stars review and for commending Sony!

      - Romeo Sony_US

  • Rated 5 out of 5 stars

    Perfect! Very easy purchase. Would definetely bu

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect! Very easy purchase. Would definetely buy again.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Shelly, We are glad to hear that you now have a perfect TV for you. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 2 out of 5 stars

    Avoid. By QLED or OLED.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It's just not a good set. Out of box calibration is HOT with a hard, hard push for red as is par for course with Sony products. (ie TV's and cameras). SD content looks absolutely terrible, HD content looks great. Google TV sucks out loud and will not take calibration settings within the menu...

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mehblah,

      Thank you for choosing and purchasing Sony X90J Bravia LED Ultra HD TV.

      We regret to hear that you are having issues with your Sony Bravia TV. The picture quality when watching with this TV will also depend on the source. We highly recommend playing high-quality content for best viewing experience. We also suggest adjusting the picture quality of the TV according to your preference: https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-03-09_01.html. To improve the general performance of your TV and resolve any possible software-related issues, please update the firmware of your TV. Visit this link for more details: https://www.sony.com/electronics/support/articles/00119543.

      We want to make sure you’re taken care of and help check on your TV.

      May we contact you directly to assist you? If so, please email the below information to socialsupport@am.sony.com.

      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony TV Model Number:
      Additional Information regarding your experience with the X90J:

      We value you being a Sony customer. Sorry for the inconvenience and hope to speak directly to try to resolve this matter.

      Thank you for letting us help assist you.

      Sincerely,
      Vincent Sony_US

  • Rated 5 out of 5 stars

    new tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    excellent quality, that's always the case with Sony

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LP59

      Awesome! We're glad you like the quality of the television. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Rated 5 out of 5 stars

    Excellent TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV I've ever owned! Extremely satisfied with purchase!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mikester813,

      You made the right choice! With the BRAVIA XR X90J, Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Love this tv

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this tv for my wife and she loves it a lot

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Leeh, We are thrilled to know that your wife loves her new Sony Bravia TV. You chose the best brand for her. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 4 out of 5 stars

    Bought 2021 model

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Should have bought the cheaper previous year's model but after waiting 30 minutes, decided to buy the 2021 model.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JojiL,

      Thank you for the purchase! With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you for choosing Sony!
      David Sony_US

  • Rated 5 out of 5 stars

    TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV at a great Price. Customer service was on point.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Miame777, We are happy that you like your new Sony X90J TV. With the BRAVIA XR X90J Full-Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Vincent Sony_US

  • Rated 5 out of 5 stars

    Gamers Unite!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The perfect addition to the PS5. A real must have!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ripleys39, we're glad you like our newest TV with your PS5. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Sony #1

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent in every way. Would recommend to a friend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Geekomatic, We are happy to hear that. You chose the best TV brand. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. We appreciate your feedback. Thank you for choosing Sony! Vincent Sony_US

  • Rated 1 out of 5 stars

    Buy another Brand!

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    Posted . Owned for more than 2 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Pure junk. Just over 2 years old and the red light of death appears. not worth the money paid. JUNK!

    No, I would not recommend this to a friend
  • Rated 5 out of 5 stars

    A

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV for the price. Google TV has a nice interface.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CMSROW,

      Great! We're glad that you are enjoying the amazing features of the TV like its user interface. With the BRAVIA XR X90J, Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Nice TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice TV. Works perfectly with my PS5!!!!!!!!!!!!!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ingram,
      Awesome! We're glad you are enjoying your new TV especially when playing your favorite gaming console. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture. Just what we were looking for in a Tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tv67, We are glad that you now have the perfect TV you were looking for. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Vincent Sony_US

  • Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV You can’t go wrong with Sony! I love Sony YV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bnate, thank you for sharing this awesome review. Indeed you can't go wrong with our BRAVIA XR X90J Full Array LED TV. Everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Rated 4 out of 5 stars

    I’m confused. Pretty tech oriented

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am not a tech person I will need quite some time to be able to use the things available in the tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PROJR, thank you for purchasing the Sony X90J! For future reference, we can offer assistance on how to set up or operate the features and functions of your new Sony TV by visiting our Sony Support website to download the help guide and look for additional information about your product. Also, you can chat with one of our agents who would be glad to help via this link  https://us.esupport.sony.com/support/s/service?language=en_US.

      And with your new BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Sam Sony_US

  • Rated 4 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We like the Sony set but we are having trouble joining ApplePlus. we have called apple

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AlanK, Thanks for sharing your feedback. We are happy that you like your new Sony TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. If you are referring to the Apple TV+ app, X90J supports this app. Just make sure to sign in to your Google account. We also suggest updating the firmware of the TV to improve the performance of your TV and resolve any possible software-related issues. Should you need further assistance, you can email us at socialsupport@am.sony.com so we can further assist you. Thank you for choosing Sony! Vincent Sony_US

  • Rated 3 out of 5 stars

    Disappointing purchase

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Salesperson showed us this model and talked about all the good qualities. It was a little more than we wanted to spend, but was on sale and It looked good on the floor . Had it installed, and the picture quality is not worth the $1000 price tag. Just very average … not sharp . Very disappointed.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Diane, We regret to hear about your concern with the picture quality of your new Sony BRAVIA 4K smart TV. This is definitely not the customer experience we want you to have. You can always adjust the picture quality of your new Sony TV according to your preference: https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-03-09_01.html. We also recommend playing high-quality content for best viewing experience. Please do not forget to update the firmware of your TV: https://www.sony.com/electronics/support/articles/00119543. The updates include key features, applications, bug fixes, and feature improvements.

      Should you need further assistance, you can email us at socialsupport@am.sony.com with the following details:

      Name:
      Best Buy Username:
      Model Number:
      Issue:
      Telephone Number:

      Sincerely,
      Vincent Sony_US

  • Rated 4 out of 5 stars

    Full array led

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely beautiful television 4K at 120 frames looks amazing however it is not oled

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ItsjustaDON, We are happy that you like the quality of your new Sony TV especially its 4K 120 feature. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Vincent Sony_US