Best Buy Tech Fest SaleEnds Sunday. Limited quantities. No rainchecks.Shop now

Skip to contentGo to Product Search
Main Content

Customer Ratings & Reviews

Loading...

Customer reviews

Rating 4.7 out of 5 stars with 957 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.4 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers are pleased with the picture quality, easy setup, gaming experience, color, price, sound, and Google TV integration of the 55" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV. They appreciate the vibrant picture, clear sound, and user-friendly interface. However, some customers have concerns about the remote control, glare, short lifespan, and speakers.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 48 Showing 941-957 of 957 reviews
  • Rated 5 out of 5 stars

    Sony tv

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have had it for over three years and I love it!.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 4 out of 5 stars

    Great value

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the features. Picture quality is great. Easy to navigate apps. I glad a made the purchase. Easy to mount and looks stunning on my wall.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Macbook, Awesome! Glad to hear that you are happy with your new X90J TV! Enjoy picture quality that feels deep, natural and real. Our revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this technology creates ultra-realistic picture quality full of lifelike contrast. -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Floored

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’ve had this TV close to a month to take the place of a 55” Vizio V-Series. I had really thought that the quality that the Vizio had provided was amazing, but it was nothing compared to Bravia. My only con so far is this random bug that keeps changing the television’s picture settings to Vivid after I changed the settings. I restarted the TV and haven’t had this issue again.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DeonTheGreat,

      Thank you for the 5-star rating and we are glad you like the quality of the television. Update the software of your TV. A firmware update improves the functionality and features of your device. It can provide fixes to any performance issues that may occur.

      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-55x90j/articles/00119543

      With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony TV

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this TV! Great picture. Great sound. Easy to maneuver.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello AnnW, We are happy to know that you love your new Sony Bravia TV. We always strive to deliver the best picture and sound quality with our TVs. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony over my old Samsung

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic picture and I paired it with a Sony sound bar with a built-in subwoofer which is great with tv but really shines with YouTube and movies. I’m very pleased with this purchase and it hands down beats my old Samsung

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EarlJ, That's reall good to hear. We are glad that you are very please with your new Sony Bravia TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Can’t go wrong with a Sony

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I purchased my first Sony Bravia in 2007 and it’s still in good condition 14 years later. Purchasing another Bravia was a no brainer. Great picture and sound quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JamieP, we're glad you like the picture and sound quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best TV

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    excellent tv. beautiful picture. sound just average. many customizations available.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello BraviaTV, We are glad that your BRAVIA X90J is the best TV for you. We always strive to deliver the best picture and sound quality with our TVs. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    I love this new Sony 4K TV this year.

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My real wish has finally come true at last. Also, I liked it how they allowed to switch 1080p to 4K display on Roku as I only watched HBO max, Disney +, Amazon Prime, and Netflix. The good news is my 4K blu ray player allows me to adjust the volume from the ultra blu ray remote control as the same Sony brand and roku stick at the same time.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nathancruz117, Great! We're glad you love your new TV! With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    rick

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    great tv. we upgraded and are glad we did. excellent picture and sound

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi rick, thank you for upgrading to your new X90J! Good to hear you appreciate the exceptional picture and sound quality of your new Sony TV. With the BRAVIA XR X90J Full-Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So glad I went with this one. Sony has always been great!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnS,

      You made the right choice! With the BRAVIA XR X90J, Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 2 out of 5 stars

    Cool features but bad picture quality

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sometimes this TV looks good, but other times it looks horrible... Nature scenes and animation look really good and crisp. The problem shows up when I try to watch cable or some shows on Netflix. The picture appears blurry and the screen lacks contrast during these viewing experiences. Some objects, people’s faces, and the background also appear pixelated at times. I’m really disappointed at this quality considering the price. It’s almost like there is no upscaling at all. I’ve done all I can to fix this problem in the settings and nothing works. Idk if I got a lemon, or if this is how the TV actually is. I love the features (all the streaming apps, multiple picture modes, good sound quality, and google assistant) but I’m sadly going to return it due to the bad picture quality on cable and Netflix. No clue what to exchange it for.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RainbowHeart,



      Thank you for sharing your experience with the X90J TV. We truly appreciate how you are enjoying the amazing features of the TV. However, we're sorry to hear that you are having issues with the picture when watching cable or shows on Netflix. We'd like to help troubleshoot the issue and make this a better experience. May we know if Netflix an app from the TV or from your external device? As far as your experience with the blurry and lack of contrast when watching cable shows. Picture quality depends on the signal and content. The picture quality may improve if you change it in [Picture] under [Settings]. Press the (Quick Settings) button on the remote control and select [Settings] — [Display & Sound] — [Picture] — [Brightness] and adjust [Brightness] or [Contrast].



      We'd like to isolate the pixelated picture issues. May we know if you are experiencing this when watching sporting events or fast-action programs? If so, you may change the Motionflow setting to off and set CineMotion setting to Low or Off. If the issue still occurs, the video or program you're watching could be the issue.



      May we contact you to help and get more information? If so, please email the below information to socialsupport@am.sony.com.



      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.



      Full Name:

      Best Buy Username:

      Telephone Number:

      Sony TV Model Number:

      Additional Information regarding your experience with the X90J:



      We are sorry for the inconvenience and hope to speak to you to resolve this matter.

      We appreciate you and thanks again for shopping Sony!



      Sincerely,

      Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Pricey but great product

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and fairly easy to install and connext

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ukdad20, We appreciate your feedback on your brand new Sony Bravia TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. THank you for choosing Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Best Tv ever.

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I decided to give a try to a new brand of Tv and I'm glad I did, I was surprised with the difference in quality and will recommend to anyone else to do the same.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Rican64, That's awesome! We are thrilled you like the quality of new Sony BRAVIA, you best TV ever. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for trusting Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    new sony t.v.

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    really happy with my new T.V. My old SONY lasted 20 years.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello bestbuytv, We are thrilled to hear that you are really happy with your brand new Sony BRAVIA smart TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Your continued support means so much to us. Thank you for choosing Sony! Vincent Sony_US

  • Cons mentioned:
    Vrr

    Rated 1 out of 5 stars

    tv sucks

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    i purchased this tv nothing looks good mediocre black levels no vrr sony promised now theyre moving the vrr refresh rate gaming looks blurry and all

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jamesm,

      Thank you for choosing and purchasing Sony X90J Bravia LED Ultra HD TV.

      We are sorry to hear you are having issues with your Sony Bravia 4K TV. This is definitely not the customer experience we want you to have. To control the black level of your TV and other picture-related concerns, you can always adjust the picture quality of your Bravia TV according to your preference. Visit this link for more details: https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-03-09_01.html.

      Please be advised that the VRR feature of our Bravia XR55X90J will be available via a future firmware update. We highly recommend turning on the "Automatically check for updates" feature to ON so that your TV will receive all future firmware updates including the VRR feature.

      Should you need further assistance, please email the below information to socialsupport@am.sony.com.

      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony TV Model Number:
      Additional Information regarding your experience with the X90J:

      We value you being a Sony customer. Sorry for the inconvenience and hope to speak directly to try to resolve this matter.

      Thank you for letting us help assist you.

      Sincerely,
      Vincent Sony_US

  • Rated 2 out of 5 stars

    Disappointed

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Clear picture only when you are directly in front. Fades as you walk to to the right of the picture. Poor picture quality at an angle.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Db5729, We're sorry to hear that the picture fades as you walk to to the right of the picture. This is definitely not the viewing experience we'd like you to have. The best viewing distance depends on the size and the display resolution of the TV. The recommended distance for comfortable viewing depends on the video or program you are watching, the viewing environment, and the physical conditions of the person watching it. When watching the TV from a suitable distance, we recommend to look away from the TV every now and then, or try watching it at a different viewing angle.

      Ref: https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-55x90j/articles/00008601

      May we contact you to help and get more information? If so, please email the below information to socialsupport@am.sony.com.

      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.



      Full Name:

      Best Buy Username:

      Telephone Number:

      Sony TV Model Number:

      Additional Information regarding your experience with the X90J



      We are sorry for the inconvenience and hope to speak to you to resolve this matter.

      We appreciate you and thanks again for shopping Sony!



      Sincerely,

      Erin Sony_US

  • Rated 1 out of 5 stars

    Not 4K

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Just connected and is not 4k and has horrible picture!! Should have stuck with Samsung!

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DGH,

      Thank you for choosing and purchasing Sony X90J Bravia LED Ultra HD TV.

      We are sorry if you are having a 4K quality issue with our Sony Bravia TV. This is usually not the case with our premium TVs. Your X90J is a 4K UHD Smart Google TV and it supports 4K HDR content. You may experience low picture quality if the source has a very low quality. The quality will also depend on the settings and connections especially if you are playing content from an external player. To experience high quality picture with your Sony 4K TV, you may follow the guide from this link: https://www.sony.com/electronics/support/articles/00245141.

      We want to make sure you’re taken care of and help check on your TV.

      May we contact you directly to assist you? If so, please email the below information to socialsupport@am.sony.com.

      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony TV Model Number:
      Additional Information regarding your experience with the X90J:

      We value you being a Sony customer. Sorry for the inconvenience and hope to speak directly to try to resolve this matter.

      Thank you for letting us help assist you.

      Sincerely,
      Vincent Sony_US