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Customer Ratings & Reviews

Your price for this item is $1,234.99
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The comparable value price is $1,299.99

Customer reviews

Rating 4.7 out of 5 stars with 634 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers recognize the 55" Class BRAVIA XR X90K LED 4K UHD Smart Google TV for its exceptional picture quality, vibrant colors, and user-friendly setup. They appreciate the immersive gaming experience and the overall excellent sound quality. However, some users have expressed concerns regarding the small and consolidated remote control, limited viewing angles, occasional connectivity issues, and warranty coverage.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 1 Showing 1-20 of 634 reviews
  • Pros mentioned:
    Color, Sound

    Rated 5 out of 5 stars

    I highly recommend for any next-gen gamer!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    After doing my research and due diligence I decided to purchase this tv over the LG C2. I was exclusively in the market for a tv capable of handling next-gen gaming. Truth be told there are not many televisions out right now that completely cover those requirements. I am completely satisfied with my choice. First, it is hard to ignore the vibrant colors of this tv. While it did not have the pixel density or color range the LGC2 offered I was still amazed at the depth of colors. The full array back lighting really shows its effectiveness quickly upon startup and is paired with incredible sound produced from its onboard speakers. The darks are very dark and the colors are vivid. They rarely bleed into each other. Between the native 120hz refresh rate and the variable refresh rate from the chipset this TV handles 4k streaming and gaming without any shuddering or jitters. I purposely opened many apps and ran optics tests on this tv which surprisingly passed all with flying colors. Also, it is notable that the tv has enough onboard RAM that I have yet to notice any lag when cycling through apps or show selections when sorting through lists. This is one impressive Google TV. I am very satisfied with Sony's XR90K and might actually hold on to this for longer than usual.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoshuaB, Thank you for sharing your awesome experience. We are glad that you are very satisfied with your new Sony BRAVIA smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for choosing Sony! Enjoy! Vincent Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Fantastic Picture

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture on our new Sony TV is just fantastic. Much better than the picture of one or older 4K TV. The blacks Crisp and the picture tends to jump right off the screen at you. The TV also integrates very well with our Sony AV receiver. I couldn’t of been happier. Now I’m just wondering how they are going to top this

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Trekkie, We are thrilled to hear that you are enjoying the picture quality of this BRAVIA XR X90K Full Array LED TV. With this TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony. Jay Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great Upgrade

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this tv. The set up was super easy and the quality is s superb! I am a Roku TCL guy so I was worried about using Google TV OS. It’s a breeze and extremely easy to maintain. Gaming is awesome! Well worth it for the price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      H IdoThingsAndStuff, Thanks for sharing your awesome experience. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy your games! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Overall Great Tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Sony Bravia tv provides great viewing picture with the ability to keep up with high fps gaming. But if I had to say what this TV does better than any other at this price range it's the sound quality, its genuinely surprising how good it sounds.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EverettN, We are happy that you like the overall quality of your new Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    My new fav

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have aquired a number of tvs over the years. This tv is by far my favorite in the house. At least for now. I'm a big fan of Samsung, but I had to cross over for this one. Brilliant colors and impressive black levels. Highly recommended.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kfrank, Great! You definitely made the right choice with this TV. We are thrilled to hear about your amazing experience so far with our X90K. We're also glad to hear you appreciate everything about this TV, especially the exceptional picture, especially the rich colors and amazing black levels. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for the recommendation and for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Thumbs up

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Overall a great tv, so cool that it has four integrated speakers to offer ok sound, visuals need a little tweaking as do most other tvs, but overall im satisfied with this purchase

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello EmmanuelP, We appreciate your feedback. We are glad that you are satisfied with your Sony BRAVIA TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Ravia plus super sunbar make for a theater

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony bravia delivers a realistic yet stunningly vivid picture. These TVs also last. You can save money with others, but I choose not to. Then get a super sound bar like this Devialet. Awesome

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Orin, Thanks for sharing your awesome experience. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 55 inch 90k

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is beautiful and I love that I can get live channels with the Google software. My first 4k tv and I am very happy with picture and sound.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Poptart, We are thrilled to hear that you love your new Sony BRAVIA and that you are very happy with its picture and sound quality. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. You chose the best TV brand. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Great Price, Even Greater TV

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful TV with even more beautiful graphics. I got this tv on sale but I’d buy it even if it wasn’t. Great graphics on console since it is pushing 120-hz and HDR.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JMtz, Thank you for the amazing review of your Sony X90K! Good to know that you're satisfied with your purchase, and even considering you got it on sale. The 120 Hz refresh rate and HDR support are definitely a plus for gaming, and they'll make a big difference in the overall viewing experience for any type of content. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Streaming and gaming

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing picture quality and no delays. This was a gift for our daughter’s 8th birthday for her gaming and streaming.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Awesome! You've made a great choice, AlejandroD!

      We are extremely pleased to hear your satisfaction with the amazing picture quality of your XR55X90K. I'm sure that your daughter will be happy with the superb performance of this TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you so much for the perfect star review and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    TV Happiness

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Chose this tv after seeing our son’s Sony. Because of hearing problems we needed a TV with good sound.. picture quality is excellent!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Duped, we're glad you like the picture quality of our product. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Thanks for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great purchase, my 1st sony

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great purchase, my 1st Sony and it fit into my budget. I've owned it for almost a year the picture and features are great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TomS, That's great! We are glad that you like the picture quality and features of your Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    A New TV we can see!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very satisfied with this TV, didn’t even need a sound bar as we did on the old TV. Fantastic picture quality

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jodiso, We are thrilled to hear that you are very satisfied with your Sony BRAVIA smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    What an Upgrade!

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this tv! It’s the perfect size for my small bedroom apartment. The quality is amazing and I’m very satisfied.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KierraD, We are glad that you now have a perfect smart TV for your bedroom and that you are very satisfied with it. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Perfect for non competitive PS5 gaming

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Work's great with my PlayStation 5 and has good sound. Very happy with it and highly recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello SquaredSquadron, We are glad that you now have a perfect TV for your PS5 and that you are very happy with it. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for choosing Sony! Enjoy your games! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best picture I’ve ever had

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture with very life like colors. Controls are intuitive.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ToddK, That's awesome! We are glad that you like the picture quality and controls of your new Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tv is good i like the lighting of it and overall has good details and sound.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Messi62, We are happy that you like the quality of your new Sony BRAVIA TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Beautiful picture quality

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing picture quality!! Football is going to look awesome this September!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CatherineC, We are glad that you like the picture quality of your Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Brightness of HDR really pops!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I went with this model because the A80J Oled I picked up just wasn't bright enough even after adjustments and turning everything to full brightness. I bought the Oled hype. But LED does almost everything that they can do. With the exception of pure black. The X90k was perfect for everything on my television upgrade list. HDMI 2.1 120HZ Game mode Super fast response time. The array dimming makes bloom a minor issue even when compared with the Oled. And dose surprisingly well in really bright rooms.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AaronG, We're glad to hear that you are happy with your purchase. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony. Jay Sony_US

  • Rated 1 out of 5 stars

    SONY HAS FAILED ME BIGTIME

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    lasted for two and a half years. backlight panel went. I figured I'd buy two of these Sony Bravia tvs (a 55 inch for my bedroom and a 65 x85k for my living room). BEAUTIFUL picture and great features up until about a week ago the 65 which was wall mounted and NEVER moved started getting the huge shadows on the screen. did everything to rectify but nothing fixed it. software update did nothing. I'm STRONGLY considering switching over to Samsung or LG and replacing the 55 inch before it also goes.

    No, I would not recommend this to a friend
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