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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 635 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers recognize the 55" Class BRAVIA XR X90K LED 4K UHD Smart Google TV for its exceptional picture quality, vibrant colors, and user-friendly setup. They appreciate the immersive gaming experience and the overall excellent sound quality. However, some users have expressed concerns regarding the small and consolidated remote control, limited viewing angles, occasional connectivity issues, and warranty coverage.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 10 Showing 181-200 of 635 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great price for a great TV!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV you can get at this price. Excellent picture quality with nice built in speakers. I would highly recommend this to my families and friends.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chancellor, We are thrilled to hear that you like the picture and sound quality of your new Sony BRAVIA smart Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    NICE BRAND!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The sony TV has a very nice & clear Picture i am very happy with the tv so far. I buy The SONY Brand most of the time.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Pat345, Thanks for your feedback. We are thrilled to hear that you are very happy with your Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Your continued support means so much to us. Thank you for choosing Sony! Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Not for side viewing

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent Picture quality . Perfect of PS5 and series X as well as movies. Image does fade when viewing from the sides that's my only complaint .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Amik, We are glad that you now have a perfect smart Google TV for your PS5 and Series X. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Would recommend to a friend

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It is excellent, better than the one we had before. The picture has better color and brightness. We love a lot.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Rosie, We are thrilled to hear that you love your Sony BRAVIA a lot. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Good for the money

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality. It’s what you would expect from Sony. Make sure you buy warranty with it because nothing is perfect. I had one that gave the red dot of death.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KenN, Thanks for sharing your feedback on the Sony X90K 4K LED TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. We apologize if you've had issues with your previous TV. Make sure to reach out to our support team should you need assistance. Thank you very much for choosing Sony! - Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Upgrade complete!!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love my new Sony Bravia Full Array!!!! It was a replacement for a smaller Sony Bravia. Such a great picture!!! Fantastic purchase!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Corgilady, We are glad that you love your new Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Your continued support means so much to us. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Worth

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing tv, the colors look really good, it works really well with xbox, and the ps5. Good operating system, smooth.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Evan, We are glad that you now have an amazing smart TV and that it works well with your gaming consoles. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Your continued support means so much to us. Thank you for choosing Sony! Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great, quality TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This television is well built and the picture quality is great. The initial set up takes a while, but this is my first smart TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChristopherS, Awesome! We are so glad to hear that you are happy with your new TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Superlative!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Got this on a open box but it’s just fantastic. Upgraded from a five year old 4K (Non-HDR) TV and it’s night and day. Black blacks, white whites, everything just pops and looks great. PS5 looks absolutely stunning on it, runs at 120hz natively. Everything I was looking for and then some, my wife just said not a day goes by where I don’t talk about how good it looks.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Spencedizz, We're glad to hear that you are happy with your purchase. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony has done really well

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It’s taken me several weeks to finally calibrate the display to get a very good picture on all types of channels. However, the picture is extremely good and so are the movie channels. The X90k is a gamers dream. Every bell and whistle is there. For a mid level TV Sony has done a great job with the X90k. I would highly recommend the X90k for its brilliant picture, gaming compatibility,and price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mary, We are thrilled to hear that you are enjoying this TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for the recommendation! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Happy first time Sony tv buyer.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice tv. Great picture. Would recommend. Also choosing the right size tv for room used in helps with picture and effects.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello nothankyou, We are glad that you like the picture quality of your Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    We couldn't be happier with this TV.

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We mostly stream movies and TV shows, but play PlayStation occasionally. We also utilize a sound bar. The light and contrast are amazing. Every time we sit down as a family to watch, somebody always makes a comment about how good the picture looks. There is a HUGE difference between 60hz and 120hz. The team at Sony did a fantastic job with this one. We couldn't be happier with this TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HappyinHowell, That's great! We're glad to hear that! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for giving the product a perfect rating! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Gaming Experience

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good quality and screen showing. They really did a great job on performing the graphic for games.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Thomas,

      Fantastic, we are very happy to hear your satisfaction with the amazing performance of your XR55X90K, especially when gaming. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you so much for the perfect star review and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Color, Ease of use

    Rated 5 out of 5 stars

    Mr,

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    GREAT TV. Clear, great color. Replaces a 21year old projection TV. Easy, more or less to use. The Geek squad did a nice job delivering and installing it and hooking it up to cable, streaming and CD /Video Player. And hauling away the old TV>

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi alainoforange, We're glad to hear that you are happy with your purchase. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. Thank you for sharing your review! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It is a great tv, vibrant colors and clear pictures. Looks great in my living room. I got it on sale and it was a great buy

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Peter, We are glad that you now have a great smart Google TV in your living room. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Nice TV but high-pitched ringing sound an issue

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture and the speakers produce good sound. I am not using a sound bar or an A/V receiver, so I was pretty impressed. The only issue I'm having is a high-pitched ringing sound coming from the back of the TV whenever I stream content from the pre-installed Apps, such as Hulu, Disney+, and Amazon Prime. The ringing goes away when I switch to devices connected to the HDMI ports. Very strange. I'm in talks with Sony to figure out a solution. I may need to exchange the TV if it can't be fixed. I'm hoping this isn't something the consumer has to accept with this TV because no other previous Sony smart TV I owned had this issue.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidV, We're sorry to hear about your issue with the TV. We apologize for the inconvenience. In this case, we recommend restarting the TV to isolate the issue of the TV. https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-55x90k/articles/00159487.

      If you are unable to resolve your concern, may we contact you to help? If so, please email the below information to socialsupport@am.sony.com or chat with us from Sony’s e-support webpage. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony Model Number:
      Additional Information regarding your experience with the X90K:

      We are sorry for the inconvenience and hope to speak to you to resolve this matter. We appreciate you and thanks again for shopping Sony!

      Sincerely,
      Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love it

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Everything we expected and more. I was nervous it would not be a clear picture compared to our old plasma but it is awesome

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DianaJ, We are glad that you love your new Sony BRAVIA TV and it exceeded your expectations. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Got the tv as an open box deal. Great value for an excellent tv. Overall very satisfied.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Alex, awesome! We're glad you like your new TV! Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent value for the money!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought this tv after doing some research. This was a great value for the money and the picture quality is great!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NewTVOwner,

      You made the right choice! We're thrilled that you are enjoying the picture quality of the TV. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Gaming

    Rated 5 out of 5 stars

    Great HDR Gaming TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I followed Rtings recommendation and am very happy with this TV for Xbox Series X and PS5 gaming as well as using it foe streaming apps.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi arborola, We're glad to hear that you are happy with this TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony. Jay Sony_US