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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 635 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers recognize the 55" Class BRAVIA XR X90K LED 4K UHD Smart Google TV for its exceptional picture quality, vibrant colors, and user-friendly setup. They appreciate the immersive gaming experience and the overall excellent sound quality. However, some users have expressed concerns regarding the small and consolidated remote control, limited viewing angles, occasional connectivity issues, and warranty coverage.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 11 Showing 201-220 of 635 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love our new Sony tv!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture! Clear and bright. Great improvement over our 15 yr old set. Love the free "Pluto" channel.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lynn, We are happy that you love your new Sony BRAVIA 4K smart TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony is the best

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love my tv. It has a great picture and color. Love. Love, love my Sony tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Awesome, Workout59! Thank you so much for such a wonderful review, and we are so pleased to hear you like the exceptional 4K HDR picture your new X90K! At Sony we strive to put forward the best possible products for our customers. It sounds like we hit the mark with the X90K. You chose the best TV brand! Thank you for your purchase and for the 5-star rating! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    We couldn't be happier with this TV.

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We mostly stream movies and TV shows, but play PlayStation occasionally. We also utilize a sound bar. The light and contrast are amazing. Every time we sit down as a family to watch, somebody always makes a comment about how good the picture looks. There is a HUGE difference between 60hz and 120hz. The team at Sony did a fantastic job with this one. We couldn't be happier with this TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HappyinHowell, That's great! We're glad to hear that! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for giving the product a perfect rating! Jay Sony_US

  • Pros mentioned:
    Color, Ease of use

    Rated 5 out of 5 stars

    Mr,

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    GREAT TV. Clear, great color. Replaces a 21year old projection TV. Easy, more or less to use. The Geek squad did a nice job delivering and installing it and hooking it up to cable, streaming and CD /Video Player. And hauling away the old TV>

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi alainoforange, We're glad to hear that you are happy with your purchase. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. Thank you for sharing your review! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony has done really well

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It’s taken me several weeks to finally calibrate the display to get a very good picture on all types of channels. However, the picture is extremely good and so are the movie channels. The X90k is a gamers dream. Every bell and whistle is there. For a mid level TV Sony has done a great job with the X90k. I would highly recommend the X90k for its brilliant picture, gaming compatibility,and price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mary, We are thrilled to hear that you are enjoying this TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for the recommendation! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Satisfied

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is fantastic. Set up was easy. Store personnel were friendly making this a best buy

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Randy, We are glad that you like the picture quality of your Sony BRAVIA and that you are satisfied with it. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. It's great to hear that you were assisted well by our local dealer. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Gaming

    Rated 5 out of 5 stars

    Great HDR Gaming TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I followed Rtings recommendation and am very happy with this TV for Xbox Series X and PS5 gaming as well as using it foe streaming apps.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi arborola, We're glad to hear that you are happy with this TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony. Jay Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Sony Tv

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought Sony tv from best buy it's really smart no problem using it it's really good and easy to work i like it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Syeful, We glad that you are enjoying your TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Perfect

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality. I enjoy Sony products with all the remotes that work in unison. Delightful product

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Greatvalue, We are glad to know that you enjoy Sony products. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Nice TV but high-pitched ringing sound an issue

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture and the speakers produce good sound. I am not using a sound bar or an A/V receiver, so I was pretty impressed. The only issue I'm having is a high-pitched ringing sound coming from the back of the TV whenever I stream content from the pre-installed Apps, such as Hulu, Disney+, and Amazon Prime. The ringing goes away when I switch to devices connected to the HDMI ports. Very strange. I'm in talks with Sony to figure out a solution. I may need to exchange the TV if it can't be fixed. I'm hoping this isn't something the consumer has to accept with this TV because no other previous Sony smart TV I owned had this issue.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidV, We're sorry to hear about your issue with the TV. We apologize for the inconvenience. In this case, we recommend restarting the TV to isolate the issue of the TV. https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-55x90k/articles/00159487.

      If you are unable to resolve your concern, may we contact you to help? If so, please email the below information to socialsupport@am.sony.com or chat with us from Sony’s e-support webpage. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony Model Number:
      Additional Information regarding your experience with the X90K:

      We are sorry for the inconvenience and hope to speak to you to resolve this matter. We appreciate you and thanks again for shopping Sony!

      Sincerely,
      Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    TV review

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and sound. Organization of apps not as good as Roku.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichaelT, we're glad you like the picture and sound quality of our product! Thanks for choosing Sony. ~Earl Sony_US

  • Cons mentioned:
    Weight

    Rated 4 out of 5 stars

    Sony Bravia XR X90 55" 4K

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I feel this is a 4 1/2 stars good to great TV great contrl of the option, a little heavy for a flatscreen but overall happy on the purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarkC, Awesome! We're thrilled to hear you're satisfied with the overall quality and performance of your new Sony X90K. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We are very happy with the quality and price of the Sony TV. Has a great picture and is high quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WyattJ, Awesome! We're thrilled to hear that you are enjoying the picture quality. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Outstanding TV for Football!

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Outstanding Picture Quality especial for Football and Action Movies.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Barts4, We are glad that you like the picture quality of your new Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. Thank you for your purchase. Enjoy your movie nights! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    sony tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    its a beautiful picture that is the most lifelike I've seen no wonder sony is top of the class

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KeithF, We are glad that you like the picture quality of your new Sony BRAVIA 4K smart Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for choosing Sony! Enjoy your games! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia 55

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought 2 of these for my basement. Great picture and an even better install by the Geek Squad!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ToddC, Thank you for purchasing the Sony X90K for your basement setup! We're glad you like the great picture quality of your new TVs. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Nice TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Our old TV (Sony) lasted 17 years so we followed the quality and have been happy with it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sans130, That's awesome! Sony products are built to last. We are glad to hear that you are happy with your new Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Your continued support means so much to us. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great buy

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The television is nice - great picture quality. The only drawback is the legs on the stand are far apart.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Allie, We are thrilled to know that you like the picture quality of your new Sony BRAVIA. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Sorry to hear about your concern with the TV stand. We take all user input seriously and will make sure your comments reach the appropriate person. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV and apps

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Replaced a 12-year old Samsung TV. With all the built-in apps I've been able to drop the Roku. Movies and sports look great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jjuc513, Thank you for the awesome feedback of your BRAVIA XR X90K Full Array LED 4K Ultra HD Google TV! We are happy to hear your purchase went well and you are enjoying the exceptional picture quality and huge range of apps from Google Play Store that make your life more fun and entertaining. The X90K is a great choice for an upgrade. At Sony we strive to put forward the best possible products for our customers. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you so much for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Great value for price

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great image quality nice number of inputs seamlessly integrates into PS5. Great blacks.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi justnow, We are glad that you now have a great smart TV for your PS5. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy your games! Vincent Sony_US