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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 635 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers recognize the 55" Class BRAVIA XR X90K LED 4K UHD Smart Google TV for its exceptional picture quality, vibrant colors, and user-friendly setup. They appreciate the immersive gaming experience and the overall excellent sound quality. However, some users have expressed concerns regarding the small and consolidated remote control, limited viewing angles, occasional connectivity issues, and warranty coverage.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 12 Showing 221-240 of 635 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    55" Sony TV--great picture, great service

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    this was a gift for my adult kids. They love it! Best Buy service is excellent in installation through Total Tech support.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Terri, Thank you for sharing such an excellent shopping experience. We are glad that you are satisfied with your purchase. Good to hear the installation went well and you love everything about this TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you so much for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Gaming

    Rated 5 out of 5 stars

    Tv/monitor

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The best tv if you looking for gaming monitor this does the work of a tv and a gaming monitor

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ZabihullahQ, Awesome! We're delighted to hear that the Sony X90K is serving as both a TV and a gaming monitor for you. It's designed to deliver exceptional performance and versatility providing you with a seamless gaming experience. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Gear pic

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Better then expected! A few tweaking on the settings as all tvs need for the perfect feel!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JerryR, We are glad to know that your new Sony BRAVIA exceeded your expectations. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for choosing Sony! Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great picture!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I liked how great the color and picture are coming through only disappointing thing it was over priced.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Janie, We are glad that you like the picture quality of your new Sony TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. We take all user input seriously and will make sure your comments reach the appropriate person. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Impressed

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Impressed by the picture. It’s not an OLED but this tv does give an entry level OLED a run for its money. Voice command makes things so easy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi OLEDB7A, Amazing! We're glad that you're impressed by the picture quality and features. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Sony quality

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this TV for my PS5. Amazing picture quality and integration with PS5! The sound is not great, although good enough to enjoy both games and movies.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AleF,

      Thanks for sharing your review and experience with the X90K. We're glad that you are enjoying the picture quality of the TV and how it works well with your PS5. Your feedback about the sound quality is greatly appreciated. Sound quality may vary depending on the source content. You do have the option to adjust the sound settings of the TV to tailor-fit the sound quality to your needs. For more information, please refer to this link:

      https://helpguide.sony.net/tv/jusltn1/v1/en-003/01-03-09_02.html

      Hope this helps. In case you need further assistance, please email us at socialsupport@am.sony.com with the following details:

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:

      Or contact our product support team via phone call or chat through this link:
      https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      Thanks for choosing Sony!
      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    My tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and sound. Very happy with it and like watching it. Glad I bought it!!! No problems what do ever.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mubarez,

      You made the right choice! We're thrilled that you are enjoying the sound and picture quality of the TV. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Fantastic TV

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    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this TV. It feels like im at the movies and the sound is great too.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PaulaM, Thank you for sharing your wonderful experience with your XR55X90K! We're thrilled to hear you love the great sound and movie theater-like feel of your new Sony X90K. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love this TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Much better than our old TV. Picture shows color details we didn't see before.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Linsue, That's awesome! We are thrilled to hear that you love your new Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for trusting Sony! Enjoy your movie nights! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Purchase and set up Sony 55 in tv.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good tv with good picture. There was a slight problem connecting to Directv and sound which Geek squad finally set it up to stream Dirctv until the rep came out almost a week later.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RogerTV, We're pleased to hear that you like the picture quality of your TV and we're glad that the issue has been fixed. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia XR X90K 4K HDR

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV---great size for our bedroom. Beautiful picture and sound. Highly recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DebraS, We are glad that you like the quality of your Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. We take all user input seriously and will make sure your comments reach the appropriate person. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this TV. Great color and always a very clear picture. Can’t wait for football season!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Awesome, PatriciaL! We're happy to hear that you are enjoying your new Sony X90K 4K LED TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good quality TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great TV. The picture is nice and it functions smoothly. No slow connection issues.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Josh,
      Awesome! Glad to hear you are enjoying the outstanding picture quality, network connectivity, and overall performance of your new TV. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Option

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best purchase in a very long time. Great quality, excellent picture and even better sound!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Reviewer, We are thrilled to hear that you like the picture and sound quality of your new Sony BRAVIA smart Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Excellent Buy

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The high definition is excellent & great to view a 4k video or movie. Easy setup. Very pleased with purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lukie, Awesome! We're thrilled to hear you are happy and satisfied with your purchase. It's also amazing to hear you like the exceptional 4K HDR picture and ease of setup of your new BRAVIA XR X90K. We always strive to deliver the best picture quality with our TVs. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for giving the product a perfect rating and for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony smart Tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice big screen, beautiful color and clarity, I like the features and built in accessable channels

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Patpat, Awesome! We're thrilled to hear you are overall pleased with the smart Google TV features, excellent picture, and incredible performance of your Sony X90K 4K TV. At Sony we strive to put forward the best possible products for our customers. It sounds like we hit the mark with the X90K. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you so much for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this tv great picture.picked this tv up on an open box buy cant beat the price

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DaytronP,

      Thank you for the purchase and we're glad to hear that you love the picture quality and price point of the TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Bravia at a good price.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I had a 12 year old Bravia that I loved and it worked well. Was hesitant getting rid of it for a new one. Still getting use to it but this new Bravia is so vibrant and clear. Color pops and the picture quality is on par with the expensive OLED’s. Very happy with the purchase. Can never go wrong with a sony.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mike, We're glad to hear that you are happy with your purchase. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for sharing this review. Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best Buy Rocks

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV; excellent service from geek squad setting it up. Look no further. Best Buy rocks

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi StorminNorman, It's great to hear that you were assisted well by our local dealer. We hope that you also liked your new Sony BRAVIA TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought it specifically for the ps5 but the old movies are out of this word .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Serg, We are glad that you now have a great smart TV for your PS5 and movie watching. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy your movie nights! Vincent Sony_US