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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 635 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers recognize the 55" Class BRAVIA XR X90K LED 4K UHD Smart Google TV for its exceptional picture quality, vibrant colors, and user-friendly setup. They appreciate the immersive gaming experience and the overall excellent sound quality. However, some users have expressed concerns regarding the small and consolidated remote control, limited viewing angles, occasional connectivity issues, and warranty coverage.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 16 Showing 301-320 of 635 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Thank you!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love it! Great picture at an affordable price!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DawnO, We are happy that you love your Sony BRAVIA 4K smart Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 55

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    this is my 2 Sony unit and as always I'm impressed

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WilliamC, Thanks for the 5-star review. We are glad that you are impressed with your Sony BRAVIA 4K smart Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great! Love this TV! 50 characters needed. Okay…..

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello KDDublin, We are glad to hear that you love your Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Gaming

    Rated 5 out of 5 stars

    Great

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV works great for gaming with PS5 and Xbox.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Greeneyesjay, Amazing! We're very happy to hear it works great for gaming especially with a PS5 and Xbox. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great purchase

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, easy to install in minutes. Great purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rocc,

      We appreciate the 5-star rating and we're glad to hear that you like the picture quality and easy setup feature of the television. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    AWESOME TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Sony tv will not disappoint. It has an awesome picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CSP67,

      You made the right choice! We're thrilled that you are enjoying the picture quality of the TV. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality for my PlayStation five. Highly recommend

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello SKINYjeansJAMES, We are glad you now have a new smart Google TV with great picture qualty for your PlayStation. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Very good tv

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this tv. I can watch my favorite movies clearly, etc. I recommend this tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Marita, Fantastic! We're so happy to hear that you're having a great time watching your favorite movies of your new Sony XR55X90K. Your recommendation means a lot to us! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good tv. I wouldn't buy anything except a Sony.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoeB, we're glad you like our product! With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thanks for choosing SONY! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is awesome, ty. My PS 5 is amazing on it as well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Shea,

      Great! We're glad that you like the picture quality of the TV and how it works well with your PS5. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Great tv for ps5

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best tv for ps5, huge difference with refresh rate

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SonyTV, Thank you for the 5-star rating! We're glad you like the 120 refresh rate and it works seamlessly with your PS5. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony is #1

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony is the best.It has the clearest picture.and best color.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi sygray, We are thrilled to hear that you are enjoying the picture quality of this TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for sharing this review. Jay Sony_US

  • Rated 4 out of 5 stars

    Nice Smart TV to have

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am happy with the purchase of this TV mainly because of its 4K support which is amazing for watching 4K content as well as for playing on console (PS5 and Xbox series X). The only downside is that Google TV makes it very slow sometimes and few apps like Apple TV don't sync well. Hopefully, Sony will make it a better integration with Google TV OS.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi krip94,
      Thank you for your time writing this review. We're glad to hear that you are having a great time watching 4K contents and playing your favorite gaming consoles with your X90K TV. However, we're sorry to hear some troubles that you are experiencing with the unit. To make sure you get the most out of your Google TV, you should always keep the TV up to date with the latest firmware and software updates. Updates for your TV can include enhancements, new features, and applications, as well as bug fixes and feature improvements.

      You may refer to this link with steps to troubleshoot app-related concerns and if TV is slow or unresponsive: https://www.sony.com/electronics/support/articles/00200862?utm_source=glean

      May we contact you to help? If so, please email the below information to socialsupport@am.sony.com:
      Name:
      Best Buy Username:
      Telephone Number:
      Model Number:
      Issue:

      Sony values customers opinion as we always aim to provide the best experience possible. We are sorry for the inconvenience and hope to speak to you to resolve this matter. We appreciate your feedback and thanks again for purchasing Sony. - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bravia

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv for the money! Replaced my eight year old Sony!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnH, Excellent upgrade! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture has great clarity. Sound definition is very clear.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BillJ, Excellent choice! We're glad that you are enjoying the picture and sound quality of your TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is excellent looking straight on and from the side.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HappyPurchaser, That's amazing! We're really glad you're happy and satisfied with your purchase went well and you are enjoying the exceptional picture quality of your new X90K Full Array LED 4K Ultra HD Smart Google TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you so much for the 5-stars review and for purchasing the 55" X90K! -Jess Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Nice Replacement TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    A very nice bright TV with great color and resolution.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LeRoyC2023, Thank you for upgrading to your new Sony X90K! We're thrilled you like the great colors and resolution of your new Sony TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Buy it!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv! Awesome picture!! You won’t regret it!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PatriciaO, we're glad you like the picture quality of our product! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    great

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture better than samsung - still learning

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi speck,

      Fantastic! We are so happy to know your satisfaction with the amazing picture quality of our XR-55X90K. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you for the perfect star review and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great purchase

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome picture and sound quality! Highly recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That's wonderful! We're glad that you are impressed with your new Sony TV. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Craig Sony_US