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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 635 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers recognize the 55" Class BRAVIA XR X90K LED 4K UHD Smart Google TV for its exceptional picture quality, vibrant colors, and user-friendly setup. They appreciate the immersive gaming experience and the overall excellent sound quality. However, some users have expressed concerns regarding the small and consolidated remote control, limited viewing angles, occasional connectivity issues, and warranty coverage.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 17 Showing 321-340 of 635 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    great

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture better than samsung - still learning

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi speck,

      Fantastic! We are so happy to know your satisfaction with the amazing picture quality of our XR-55X90K. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you for the perfect star review and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great purchase

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome picture and sound quality! Highly recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That's wonderful! We're glad that you are impressed with your new Sony TV. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Craig Sony_US

  • Rated 5 out of 5 stars

    Screen contrast is excellent.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    An excellent TV for the price. I have a lot of ambient light in my living room and the sales person suggested that the contrast on this TV would allow me to see the images on the TV regardless of the angle of the sun and the amount oof light in the room. An excellent suggestion.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Shel,

      Very nice! We're glad to hear that you like the contrast of the television. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Your continued support means so much to us. Thank you for choosing Sony!

      -David Sony_US

  • Rated 5 out of 5 stars

    Satisfied Customer

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have been buying Sony products since 1985 and have enjoyed them throughout my existence. My latest purchase is a 2022 Sony TV. I was blown away by the picture display. I can say, “I am very satisfied.” Thank you Sony for your excellence and hard work.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarcF, Thank you for much for sharing your experience. We are thrilled to hear that you are very satisfied with Sony products. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Your continued support means so much to us. Thank you for choosing Sony! Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Very little gap between the x950h

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have an x950h after returning a Samsung and not feeling the vibes from LG or Vizio. I was waiting for my refund to hit and must've visited Bestbuy 3-4 days straight looking at their walls and always came back to Sony's vibrant colors, spectacular highlights and their XR image processor. As a result the bar was set pretty high for me with the X950h. I bought a TCL 6 series for my son to game and rocked it for 2 years. Really goos budget TV by the way and the only difference between the x950h was the 4k upscaling and the color volume . So 2 years later i see this X90k open box. Lets upgrade my son to some Sony quality. And man this X90k is very similar to the x950h. But you can tell if you really look, that the x950h upscales a little better but as far as colors and spectacular highlights, there is very little difference to the naked eye. If you're on the fence, Samsung or LG do not match Sonys image processor. They might look good on paper but dont come even close to the XR processor. It makes 1080p streaming look like 4k/bluray sometimes.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NoHype, We're glad to hear that you are happy with this TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. Thanks for sharing your review! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    better than good

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is very good. disappointed that can't seem to get closed caption to work

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ClaytonM, Thank you for taking the time to review the BRAVIA XR X90K Full Array LED TV. We apologize for any inconvenience. To help you further, please check this link for more details: https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-55x90k/results?query=closed+caption


      With this TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for sharing this review. Jay Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    beautiful picture

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful pic. Got thisTV because the room it is in is rather bright, lots of windows. So glare is minimum. great sound ease to set up, great for streaming

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi franieb, We're very grateful for this positive feedback! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. Thank you for giving the product a perfect rating! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture with slight difficulty in set up process.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MikeP, Thank you for the 5-star rating! We're glad you like great picture quality of your Sony X90K. We're sorry to hear that you had some slight difficulty setting up this TV. For future reference, we can offer assistance on how to set up or operate the features and functions of your Sony TV by visiting our Sony Support website to download the help guide and look for additional information about your product. Also, you can chat with one of our agents who would be glad to help.
      With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Cons mentioned:
    Remote control

    Rated 4 out of 5 stars

    Sony- 55" class Bravia ZR X90K 4K HDR

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV is good overall, but the remote is crappy in my opinion

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MicheleD, We are sorry to hear that. We take all user input seriously and will make sure your comments reach the appropriate person. Despite your concern, it's good to know that you still like the overall quality of your Sony BRAVIA TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Nice TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The technology has improved a lot since the last time I bought a decent TV. The software and the remote are smart enough to automatically detect and interface with my DirecTV box, and far more streaming options are available. The 55" TV's 4K image is very nice too.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DougC, we're glad you are enjoying our product. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great picture funky interface

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is great, sound is good. Interface works but less than intuitive.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Disappointed, we're glad you like the picture and sound quality of our product. We understand your feedback regarding the interface of your SONY unit. You can find this link helpful when navigating the TV:

      https://helpguide.sony.net/tv/jusltn1/v1/en-003/01-11.html

      If you require any additional support in regards to this product, please email us at socialsupport@am.sony.com with the following details: Name: Username: Model Number: Issue: Telephone Number:


      With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank for choosing SONY. ~Earl Sony_US

  • Rated 5 out of 5 stars

    best deal @900!

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    An amazing TV set with great compatibility with today's content. Probably the best dollar for dollar value you can get before diminishing returns kick in. I'll be loving this tv for the next few years until oled hit the low end.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Carl, We are glad that you like your new Sony BRAVIA 4K smart Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Good tv series

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Its the best tv I had in my live. It’s really compatible with a ps5

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    rlc23

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    picture and sound quality very good.xxxxxxxxxxxxxxxxxxxxxxxx

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mace, We're glad to hear that you are happy with the picture and sound quality of this TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony. Jay Sony_US

  • Rated 5 out of 5 stars

    Happy Camper!!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The day had arrived for installation of my new Sony TV. The technicians were Hector and Drew. They were very professionals in setting up my new TV. They answered all of my question about my TV. Thank you Best Buy for the top notch service.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CarlosO,

      We appreciate the 5-star rating and we're glad to hear that you had a great experience with our customer service. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony and enjoy your TV!

      -David Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Love the New Sony 55 in. Bravia XR TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony 55 in. Bravia XR was a great purchase. The picture view is outstanding and sound is excellent. I would this TV a 5 star because of Sony excellent products.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi aperk15, We're glad to hear that you are happy with your purchase! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. Thanks for sharing this review! Jay Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Nice TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture! Easy to set up and add apps. Works great. The remote is a little small, very consolidated.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RJ34, we're glad you like the ease of setup and picture quality of our product. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    ms

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    what seemed overwhelmingly complicated turned out to be pretty cool with practice. love the new TV and occurring problems are usually spectrum related. good looking TV, fits perfectly on the cabinet.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ElfiE, That's awesome! We are thrilled to hear that you love your Sony BRAVIA TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Love it

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent tv, works really well with ps5. OS isn't a pain in the butt,runs so smooth. Way better than Samsung tenzen. Don't know why I waited so long for it it's a wonderful price

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Omar,
      Good choice! Thank you for the 5-star review. We're glad that you love your new Sony - 55" Class BRAVIA XR X90K 4K HDR Full Array LED Google TV. What a good combination with your PS5!. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for choosing Sony! Enjoy! - Marco Sony_US

  • Rated 5 out of 5 stars

    My Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent performance. I stopped having the issues I was having with my old Sony. This one works better and is exceptionally inviting with all the new updates I was missing out on.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NotApplicable, Thank you for upgrading to your new Sony X90K! We're so glad you like the overall performance and new features of this TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US