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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 635 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers recognize the 55" Class BRAVIA XR X90K LED 4K UHD Smart Google TV for its exceptional picture quality, vibrant colors, and user-friendly setup. They appreciate the immersive gaming experience and the overall excellent sound quality. However, some users have expressed concerns regarding the small and consolidated remote control, limited viewing angles, occasional connectivity issues, and warranty coverage.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 18 Showing 341-360 of 635 reviews
  • Rated 5 out of 5 stars

    Must have tv.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This sony tv can do it all. Out did my expectations. Alexa turns my tv on . Finds my favorite apps ÷ more . Imax is awesome viewing. I payed 524.00 originally 999 00 Getting one for my daughters bday .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rico, Awesome! Thank you for taking the time to write such a wonderful review of your experience with your X90K Full Array LED 4K Ultra HD Smart Google TV! We are extremely pleased to hear it exceeded your expectations and you appreciate the amazing features, especially the exceptional picture quality, Alexa function, and huge range of apps from Google Play Store that make your life more fun and entertaining. You’re now able to enjoy immersive, engaging cinematic experience in your home. It sounds like we hit the mark with the X90K. Thanks also for planning on getting another one for your daughter. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Jess Sony_US

  • Rated 5 out of 5 stars

    Old School

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony is definitely a level above other T.V.'s. The higher price justifies the quality. The only setback on this model was having to avoid the Google settings. We were not into that interference.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ThomBeau, We are glad that you like the quality if your Sony BRAVIA TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. We take all user input seriously and will make sure your comments reach the appropriate person. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    It's a Sony. What else can I say?

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice darks, nice colors. Really bright. PS5 and Xbox X looks so realistic. I will keep buying Sony as long as I can afford it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi VegasBourne,

      Amazing! We are extremely pleased to hear your satisfaction with the incredible picture quality of our XR-55X90K, especially when gaming.

      With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      We are looking forward to your future purchase, and thank you for commending Sony!

      - Romeo Sony_US

  • Rated 5 out of 5 stars

    Tv

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Is really great love the size love how it looks when we play games and watch movies would highly recommend it and not to big but not too small i like it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WendellC,

      Fabulous! We are truly delighted to hear that you like your new XR55X90K and that you are satisfied with its amazing picture quality & superb performance. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you very much for recommending our X90K and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Sony 90k 55 inch tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    As a good picture, great color and clarity. Much better TV than the 43 inch 85k television by Sony. Would definitely buy again.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bsckupstorage, Thank you for upgrading to your new Sony X90K! We're pleased to hear you like the great picture quality and vivid colors of your new Sony TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Rated 4 out of 5 stars

    Best Buy is #1

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The employee that sold me this tv took his time and explained the difference and quality between the tvs and what I wanted to use it for he was extremely helpful for this big purchase

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JoshuaH,
      Thanks for purchasing our Sony TV and we'r glad that you are happy with it. It's nice to hear that the BestBuy representative were able to provide you all the details you need in buying the correct TV for your needs. Thank you for choosing Sony! - Marco Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Great TV!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture from all angles! Color is terrific! I am going to get a sound bar, however. The sound is good but not great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BrendaF,

      Fabulous! We are truly delighted to hear your satisfaction with the amazing picture quality and superb performance of our XR-55X90K. We greatly appreciate your input with the TV speakers' sound. The sound quality of the television usually depends on the source signal and content. You can always configure various settings related to the TV’s sound such as sound quality and sound mode to enhance your overall listening experience.
      ref: https://helpguide.sony.net/tv/jusltn1/v1/en-003/01-03-09_02.html

      With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you for the perfect star review and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Good tv but it has a high pitch noise

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture and sound is good. I like the TV but the only flaw is that during bright quiet scenes you can hear a high pitched ringing noise/coil whine coming from the back of the tv. If you turn the brightness down all of the way it stops. I returned the tv thinking it was a defect but the second one makes the noise too.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Phoenix, We're sorry to hear about what happened to this TV! We apologize for the inconvenience. The issue might resolve by following the troubleshooting steps from this link: https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-55x90k/articles/00200862.

      In any case that you need our assistance, please email the below information to socialsupport@am.sony.com or chat with us from Sony’s e-support webpage. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony Model Number:
      Additional Information regarding your experience with the X90K:

      We are sorry for the inconvenience and hope to speak to you to resolve this matter. We appreciate you and thanks again for shopping Sony!

      Sincerely,
      Jay Sony_US

  • Rated 5 out of 5 stars

    Best 65in for price

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    One of the Best Buy associates was enough to price match this tv for the open box price due to some inconvenience. This tv performs as expected and looks great for the price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ReynaldoR, we're glad you like your new TV! We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for choosing SONY. ~Earl Sony_US

  • Cons mentioned:
    Remote control

    Rated 3 out of 5 stars

    Remote

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Everything are great but just remote control. It only works on the angle that I set and it seems like the remote led transmitter is on the upper side!!! Why not on the front end as any other brand??

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sethbothly,

      While we are glad to know that you find our XR55X90K great, we are really sorry if its bundled remote control didn't live up to your expectations. This is definitely not the news that we would like to hear. Please allow us to help you and turn this into a better experience. If the supplied remote control of the TV is not operating properly, please refer to the following link to isolate the problem:
      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-55x90k/articles/00030297?model=XR-55X90K&category=televisions-projectors-lcd-tvs-android-

      I hope this helps.

      With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Should you need more assistance, please feel free to contact us and we'll be more than happy to assist you. You may send us an email at socialsupport@am.sony.com with the following:

      Name:
      BestBuy Username:
      Model Number:
      Issue:
      Telephone Number:

      Thank you so much for your purchase and for choosing Sony!

      Best regards,

      Romeo
      Sony Social Support Sony_US

  • Rated 4 out of 5 stars

    Nothing special about it

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It's an OK TV. Nothing special about it. Had a 2017 samsung 4k UHD before. Really it doesn't make much difference for regular viewing. OS did not feel friendly either. If you have an 4K UHD tv stick with it or go for maybe OLED TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Apagidip,

      Thank you for the review and we appreciate your feedback. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      -David Sony_US

  • Rated 5 out of 5 stars

    Sony Bravia.. the best TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have had Sony Bravia TVs for over 25 years. My purchase from three years ago stopped working. I had the warranty.. Best Buy replaced it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi StaceyR, We're glad to hear that you are happy with this TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony. Jay Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    New Sony 55” TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought this TV a month ago. Was easy to set up to my built in home surround sound system. Great picture quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SteveR, We're glad to hear that you purchase this TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. Thank you for giving the product a perfect rating! Jay Sony_US

  • Pros mentioned:
    Gaming, Picture quality

    Rated 5 out of 5 stars

    Gaming TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Was the perfect TV to match up with my grandson’s PlayStation 5. Great picture and smooth gaming! Would highly recommend!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Buddy9, We're very grateful for this positive feedback! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for the recommendation! Jay Sony_US

  • Rated 4 out of 5 stars

    At Long Last - We have functioning television

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    While the initial installation was problematic and the use of it delayed a significant amount of time, the person from the Geek squad invested time to explain and made alternations in the installation. Finally, we have a satisfactory functioning television.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JerJo, Thank you for purchasing the 55" X90K. We're sorry to know about the inconvenience this may have caused you. Glad to hear everything has been taken care of and you're now able to enjoy all the incredible features and excellent picture of this TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for sharing this awesome feedback and for choosing Sony! -Jess Sony_US

  • Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tv is fine. We had a horrible experience with the installer. We would never use this service again.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi StevenN, We are sorry to hear about your concern with the installer. We highly suggest contacting them directly for any issues with installations. Despite your concern, it's good to know that you like your Sony BRAVIA TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Remote control

    Rated 4 out of 5 stars

    55 Bravia tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love the picture but dont understand why they made the remote so small and hard to control some features luckily my remote from my 2016 Sony tv works with this one as well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Robert, Thank you for taking the time to review the BRAVIA XR X90K Full Array LED TV. Find your favorite content faster than ever using the power of your voice, no remote required. With Voice Search, there’s no more complicated navigation or tiresome typing—you just have to ask.

      With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Jay Sony_US

  • Pros mentioned:
    Color, Sound

    Rated 5 out of 5 stars

    Enjoying my new TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Have been very satisfied with my TV. The color and sound is fabulous.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dutchess, That's fantastic! We really appreciate your superb review of the BRAVIA XR X90K. We're happy to hear you are overall pleased with your purchase and you like the excellent picture and sound quality of this TV. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Recommended!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I've had my eye on this TV for a while and caught it on sale at Best Buy. What an improvement this TV is over my 13 year old LG (which still works great). The picture is terrific and the Google platform is so easy to use. The sound is pretty good, but I found dialogue to be kinda tricky to understand (a Sonos Beam solved that situation). I use an antenna (no cable TV for me), so the NextGen tuner (ATSC 3.0) is a welcome addition.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Marc, We're glad to hear that you are happy with your purchase. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for the recommendation. Jay Sony_US

  • Rated 5 out of 5 stars

    sony tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    we are very happy with our purchase of a Sony Tv. the sales person was extremely helpfull and made our choice easy. we are very gratefull.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      H RichardR, That's awesome! We are glad that you are very happy with your Sony BRAVIA 4K smart Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. It's great to hear that you were assisted well by our local dealer. Thank you for your purchase. Enjoy! Vincent Sony_US