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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 635 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers recognize the 55" Class BRAVIA XR X90K LED 4K UHD Smart Google TV for its exceptional picture quality, vibrant colors, and user-friendly setup. They appreciate the immersive gaming experience and the overall excellent sound quality. However, some users have expressed concerns regarding the small and consolidated remote control, limited viewing angles, occasional connectivity issues, and warranty coverage.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 19 Showing 361-380 of 635 reviews
  • Pros mentioned:
    Gaming, Picture quality

    Rated 5 out of 5 stars

    good gaming tv for xbox x or ps5

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    good picutre, sound quality...easy set, easy menu selection, lots of features.....good gaming tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi joker, We're very grateful for this positive feedback! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for giving the product a perfect rating! Jay Sony_US

  • Rated 4 out of 5 stars

    Great tv - substandard remote!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The remote is substandard. It works fine, but it has no numeric key pad to directly key in a channel. Also, the remote is small. Great if you like to misplace it a lot. Which you will.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Sony Bravia XRX90k

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love the Sony Bravia XRX90k tv. I have always been a Samsung tv fan, but this Sony was much better!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JDGA, We're glad you're happy with your purchase. Make sure to keep your device's firmware up to date to enjoy all its features. Thanks for choosing Sony! -Craig Sony_US

  • Rated 5 out of 5 stars

    Price is Right

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I LOVE MY NEW TV, I REPLACED A OLD ONE. THAT STOPPED PLAYING IN THE MIDDLE OF MY FAVORITE PROGRAM. LAST MAKE A DEAL.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SharonB, We are happy that you love your Sony BRAVIA 4K smart Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for choosing Sony! Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Bravia is best

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    From purchase through installation by the Geek Squad I am very pleased with my Sony Bravia. Our 16 year old Bravia has been retired to the bedroom.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LiamK, We are thrilled to hear that you are very pleased with your Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality, Sound

    Rated 5 out of 5 stars

    Great upgrade

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture quality is so good. The sound is more the enough that a need a sound bar is required.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Cyclones3, That's great! We're glad to hear that! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. Thank you for giving the product a perfect rating! Jay Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Very nice.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice outstanding color and superb sound. It's a keeper.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WSPS, That's great! We're glad to hear that! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for sharing this review! Jay Sony_US

  • Rated 5 out of 5 stars

    Good picture quality

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV works great lots of settings. Just wish I could disable the voice in google assistant. I like the remote it’s compact i use all buttons works great

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi trpdny,

      That's great to hear! We're glad that you're enjoying the picture quality and smart features of the TV. If you don't use or want to use Google Assistant, you can disable Google Assistant detection. Check this article below. (Scroll all the way down and see the last part)

      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-55x90k/articles/00225730

      With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      -David Sony_US

  • Rated 5 out of 5 stars

    t

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent installation and quality product! I would like it a bit brighter on dark screen backgrounds..

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    55" TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect size for my little room...! Great colors....easy set up...! Love it....

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BigDog1, We're glad to hear that you love this TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for sharing your review! Jay Sony_US

  • Cons mentioned:
    Remote control

    Rated 3 out of 5 stars

    Remote Control Hassle

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Sony Bravia is a relatively expensive TV. It generally met, but did not exceed my expectations. One area it falls short in is the outdated remote. Most viewers watch TV, especially movies, with dark or subdued ambient lighting. The remote control that came with the ($1,000. +) Sony Bravia TV is not backlit. It is a hastle to have to turn the room lights up just to adjust the volume, find the back-button, etc. I know I could buy a universal remote that would resolve that issue however using a non-Sony remote could bring with it a new set of issues to work through. There was no "star" rating available to reviewers that applied to the remote control. For the three areas that were provided for review "star" ratings I gave three "stars" to indicating that this TV generally met but did not exceed my expectaions for the price point.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TomInCanonCity,

      We're sorry to hear about your issue with this TV. We apologize for any inconvenience. You can your favorite content faster than ever using the power of your voice, no remote required. With Voice Search, there’s no more complicated navigation or tiresome typing—you just have to ask.

      If you are unable to resolve your concern, may we contact you to help? If so, please email the below information to socialsupport@am.sony.com or chat with us from Sony’s e-support webpage. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony Model Number:
      Additional Information regarding your experience with the XR55X90K:

      We are sorry for the inconvenience and hope to speak to you to resolve this matter. We appreciate you and thanks again for shopping Sony!

      Sincerely,
      Jay Sony_US

  • Rated 5 out of 5 stars

    New Addition

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Recently moved to NJ from AZ and needed a new TV. I always had good luck at best buy and the total tech package has be well worth it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MalcolmC, We're glad to hear that you chose this BRAVIA XR X90K Full Array LED TV. With this TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for sharing this review. Jay Sony_US

  • Pros mentioned:
    Color, Sound

    Rated 5 out of 5 stars

    Absolutely fantastic

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing color and sound. A totally terric television. I recommend highly.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TiredWizard,
      Thank you for such a great review and recommendation! Your satisfaction with the amazing picture and sound quality of your new TV is greatly appreciated. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Sony TVs Best Buy where else!

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony TV & Bust Buy need I say anything else! They have the best selection and in stock. With excellent instillation and service.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Johnny, Thank you for taking the time to review the BRAVIA XR X90K Full Array LED TV.
      With this TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Jay Sony_US

  • Rated 5 out of 5 stars

    Elegant.

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Clean look. Good quality everything. Im a techy guy so i would recommend if you want to stream and play video games in high quality 4K

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EduardoR, That's great! We're glad to hear that! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for the recommendation. Jay Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    My Bravia 22

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture. Easy to setup and operate. Advantage that its a google tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DeborahM, Great! We're glad that you like the picture quality, ease of setup and operation. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture. Easy to mount. The pre installed apps are convenient

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Niwot,

      Amazing! We are thrilled to know your satisfaction with the fantastic picture quality, ease of mounting, great pre-installed apps feature, and superb performance of our XR-55X90K.

      With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you for the perfect star review and for choosing Sony!

      - Romeo Sony_US

  • Rated 5 out of 5 stars

    Best T.V.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    In my opinion, this is one of the best t vs I've ever had. Don't miss the opportunity to get one.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Purge, We are thrilled to hear that your new BRAVIA is the best TV you have ever had. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Your continued support means so much to us. Thank you for choosing Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Sony tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Definitely one of the best tvs we bought. The customer service is awesome!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Excellent choice, RavenD! We're pleased to hear that you're satisfied with your purchase and excellent service. Thank you for choosing Sony. Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Beautiful Picture

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tv picture quality is beautiful. The google tv service is fluid and responsive. The XR processor handles motion very well. Sony delivers top quality. The stand has adjustable feet to accommodate a soundbar or sit almost flush with table. Fantastic tv that I look forward to adding dolby atmos soundbar to the setup. Tv sound is OK but nothing special as should be expected.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sandman, We're very grateful for this positive feedback! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for sharing this review! Jay Sony_US