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Customer Ratings & Reviews

Your price for this item is $1,234.99
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Customer reviews

Rating 4.7 out of 5 stars with 635 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers recognize the 55" Class BRAVIA XR X90K LED 4K UHD Smart Google TV for its exceptional picture quality, vibrant colors, and user-friendly setup. They appreciate the immersive gaming experience and the overall excellent sound quality. However, some users have expressed concerns regarding the small and consolidated remote control, limited viewing angles, occasional connectivity issues, and warranty coverage.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 20 Showing 381-400 of 635 reviews
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality. This is money well spent. Very easy to set up.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mike, We're glad to hear that you chose this TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. Thank you for choosing Sony. Jay Sony_US

  • Pros mentioned:
    Picture quality, Sound

    Rated 5 out of 5 stars

    Great Television

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Television! Picture quality is outstanding, sound is great too.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KatE, Awesome! We're pleased to hear that you like the picture and sound quality of your new TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 4 out of 5 stars

    Sony TV at the ranch

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sharp picture quality. Good color. Good sound. Packaged well to prevent damage. In stock at store. Load and carry home.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Johnny, We're very grateful for this positive feedback! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Jay Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture. Easy set up. Fairly user friendly even for non-tech folks.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Spence, we're glad you like the ease of setup and picture quality of our product. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    A great buy for the price.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and sound quality. The 120hz option works amazing with my PS5.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Csortland, Amazing! We're happy to hear that you like the picture and sound quality of your new TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Hdmi ports

    Rated 5 out of 5 stars

    Solid tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice picture, no issues so far. Wish it had more HDMI ports.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TimB, Thanks for the 5-star rating. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. We also appreciate your feedback on the number of HDMI ports. This will help us improve our products in the future. Thanks for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV for the cost

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is my Sony TV that I have bought. I have been a strict consumer of televisions and this Sony TV is one of the best TVs for the cost. It has amazing features, and it has great picture quality. I do not buy the cheapest TVs because I want to get years of usage out of them, and every Sony TV I have every bought has lasted me many years.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoeW,
      Thank you for being our Sony valued customer! We're really glad to hear your satisfaction with your Sony TVs. It is always a joy for us to be able to provide with our best service and great products. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for trusting Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Smooth replacement for a damaged tv.

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This was a replacement for the tv that was installed 2 weeks ago as that tv was defective. All went smoothly

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bear, We are happy that you now have a great smart Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. We take all user input seriously and will make sure your comments reach the appropriate person. Thank you for choosing Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Always way above others in quality of picture.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is the sixth Sony in last 55 years and they have all been the best quality at the time.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi VETERNofUSAF, We are glad that you like the quality of your new Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Your continued support means so much to us. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Can’t beat it

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome tv. Fantastic in a bright room too. Can’t beat Sony Bravia

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rooney, That's great! We're glad to hear that! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony. Jay Sony_US

  • Pros mentioned:
    Gaming, Picture quality

    Rated 5 out of 5 stars

    Great TV.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and sound quality. Awesome for gaming!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DLeal, We're very grateful for this positive feedback! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony. Jay Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Sonytv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent color, clairity, sound, size and was installed easilly

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sonytv, we're glad you like our product. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    great TV and Great Service

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    tv works great. the guys that installed it were also great. first on that i have had on the wall. I like it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thanks for the 5-star rating, movieman13! We're happy to hear that you like your new Sony TV. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony and enjoy your TV! -Craig Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Miss

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very clear picture. Its easy to use, even for seniors

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JanisP, Awesome! Thank you for the 5-star rating! We are really glad to hear that you like the exceptional picture quality of your new Sony X90K 4K TV and you find it easy to use. At Sony we strive to put forward the best possible products for our customers. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Very impressive pic quality almost on par withOLED

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    If you want something as close to OLED as possible this here is your monitor! Color and picture are outstanding , specially on youtube 4k that are using the best cameras. Tough decision though because a LG OLED is same size as this, my dad decided to keep this because of SONY quality and trust he's had over the years..

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RatmonyH, We're very grateful for this positive feedback! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for giving the product a perfect rating! Jay Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    My Sony TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great clear picture. Great sound. Easy to use control system.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MySonyTV, That's awesome! We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for choosing Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Happy I went with a Bravia

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Outstanding. Everything looks better on this TV. Also Google TV is leagues better than Samsung Tizen.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AARonE, we're glad you like the picture quality of our product. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for the perfect star review and for choosing SONY! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Bravia xr 90k hdr

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    advanced high resolution google tv helps to go to Netflix and amazon prime

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi sriram, We are glad to hear that. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. You chose the best TV brand. Thank you for your purchase. Enjoy your movie nights! Vincent Sony_US

  • Rated 5 out of 5 stars

    Amazing performance.

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    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought the Sony x90k recently and it is an amazing tv. I love it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Jason, Thanks for your 5-star review. We are glad to hear that you love your new Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love, love, love new TV. Beautiful TV and Best Buy service/delivery/set up tech couldn't be better.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Canyonfisherman, Thank you for the amazing review! We're thrilled you love your new Sony X90K and good to know you had an awesome customer service experience. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US