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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 635 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers recognize the 55" Class BRAVIA XR X90K LED 4K UHD Smart Google TV for its exceptional picture quality, vibrant colors, and user-friendly setup. They appreciate the immersive gaming experience and the overall excellent sound quality. However, some users have expressed concerns regarding the small and consolidated remote control, limited viewing angles, occasional connectivity issues, and warranty coverage.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 21 Showing 401-420 of 635 reviews
  • Rated 5 out of 5 stars

    4K delightful viewing

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV after waiting 12 tears to get a new one. Love that it's a smart TV with so much functionality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Zippy,

      Very nice upgrade! We're glad to hear that you love your new Sony TV for its 4K picture quality and functionality. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony and have a nice day!

      -David Sony_US

  • Rated 5 out of 5 stars

    Great buy

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great product, but google tv can be harder than my firestick because i have everything on prime.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thanks for the 5 star review, Trilju! We're glad to hear that you are enjoying your movies on your new Sony TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you so much for choosing Sony! -Craig Sony_US

  • Rated 5 out of 5 stars

    Amazing performance.

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    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought the Sony x90k recently and it is an amazing tv. I love it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Jason, Thanks for your 5-star review. We are glad to hear that you love your new Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Pleased with my purchase.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this tv. Happy that I made the purchase and will recommend to my friends and family.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Alfred, We're glad to hear that you love this TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for giving the product a perfect rating! Jay Sony_US

  • Rated 5 out of 5 stars

    Tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent tv high-quality. Very satisfied with my purchase!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mary, we're glad you like your new TV! With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Sony Bravia

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    No problems with tv updates and still one of the best tv i bought thanks

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello there! Thank you for the positive feedback! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Relaxing TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Satisfied with the TV, no complaints. Good service at Best But.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello TVpurchase, Thanks for sharing your feedback. We are glad that you are satisfied with your Sony BRAVIA 4K smart Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for choosing Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good job very nice enjoyed the geek sguad very skilled workers would use them again

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertA, we're glad you like our product. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Great Value

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice TV and extremely easy to set up. Love the anti glare

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KurtW,

      We appreciate the 5-star rating and we're glad to hear you like the easy set up function and anti glare of the TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      -David Sony_US

  • Rated 5 out of 5 stars

    Sony Review

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv for the price, staff was helpful and the tv was delivered on time.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AndrewB, We are glad that you like your new Sony BRAVIA 4K smart Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Extremely Good TV!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Highly recommend this product. Very nice color and viewing angles.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Hung, We are thrilled to know that you now have an extremely good smart TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. You chose the best TV brand this time. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Best 55" for the buck

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect TV and specs for the price. Plus Google TV built in. Can't go wrong

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello GaroK, We are glad that you now have a perfect smart Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. We take all user input seriously and will make sure your comments reach the appropriate person. Thank you for choosing Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Good price for the best TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have not regretted a single day that I chose this particular TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello IrinaL, We are glad to hear that. You chose the best TV brand. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Solid

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Impressive pixture quality and sound. The legs are adjustsble to accomodate a sound bar or other product as needed. The leg design iverall is superior to other Sony TVs we’ve had. The google interface is the best we’ve experienced in a tv, look no where other than Sony.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Verified, We are glad that you like most of the features and capablities of your new Sony BRAVIA 4K smart Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 4 out of 5 stars

    OK but not for casting

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I cannot mirror my PC to the screen, not using the same casting technos. Otherwise, very satisfied

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EricP, Thank you for choosing Sony! For casting, please check our help guide link: https://helpguide.sony.net/tv/jusltn1/v1/en-003/05_04.html?hl=chromecast. Also, please make sure that the casting permissions of the TV are configured to the application that you are using. Please see this link on the casting permissions https://helpguide.sony.net/tv/jusltn1/v1/en-003/07_12.html?hl=casting.

      If you need further assistance, please contact us for help. Please email the below information to socialsupport@am.sony.com
      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Model Number:
      Issue:

      Regards,
      Carl Sony_US

  • Rated 5 out of 5 stars

    Worth the price

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Has all the features a TV in this price bracket should have. Remote is easy to use.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SuStead, That's great! We're glad to hear that! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony. Jay Sony_US

  • Rated 5 out of 5 stars

    Great TV for PS5

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent tv that works perfectly with my PS5. It allows VRR

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JonathanA, That's awesome! We are glad that you now have an excellent smart TV. You chose the best TV for your PS5. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for choosing Sony! Enjoy your games! Vincent Sony_US

  • Rated 5 out of 5 stars

    No let down

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far the TV has lived up to its expectations and I am quite happy with it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Samuel,

      You made the right choice! With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 3 out of 5 stars

    Not Good

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    picture not sharp and color not bright. Looks like gauze placed over it. I called for service and the two people they sent out were not helpful. One told me I needed a new cable and she had one for sale at $40.00. She installed it and I later found out Comcast provides them for free. She also said I needed a higher speed of intrenet for max picture. I have 800 and Comcast said I did not need any more. Bad service.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sonyreview,

      We're sorry to hear about the issue with this TV. We apologize for the inconvenience. We recommend to restart the TV. Restart the TV with the supplied remote control (easiest):
      Press and hold the POWER button until a menu appears → select Restart
      Press and hold the POWER button until Power off appears on the screen. You can configure various settings related to the TV display such as color and brightness for picture quality, or screen size. The actual display may vary or some settings may not be available depending on your model/country/region and the content you are watching. Press the (Quick Settings) button on the remote control, then select [Settings] — [Display & Sound] — the desired option.

      If you are unable to resolve your concern, may we contact you to help? If so, please email the below information to socialsupport@am.sony.com or chat with us from Sony’s e-support webpage. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony Model Number:
      Additional Information regarding your experience with the XR55X90K:

      We are sorry for the inconvenience and hope to speak to you to resolve this matter. We appreciate you and thanks again for shopping Sony!

      Sincerely,
      Jay Sony_US

  • Rated 5 out of 5 stars

    My Purchase

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very Nice Television Set! It Works Great! Good Value! I Recommend It!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MikeDee, We are glad that you like your new Sony BRAVIA 4K smart Google TV. You chose the best TV brand. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for trusting Sony! Vincent Sony_US