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Customer Ratings & Reviews

Your price for this item is $1,234.99
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Customer reviews

Rating 4.7 out of 5 stars with 635 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers recognize the 55" Class BRAVIA XR X90K LED 4K UHD Smart Google TV for its exceptional picture quality, vibrant colors, and user-friendly setup. They appreciate the immersive gaming experience and the overall excellent sound quality. However, some users have expressed concerns regarding the small and consolidated remote control, limited viewing angles, occasional connectivity issues, and warranty coverage.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 22 Showing 421-440 of 635 reviews
  • Rated 5 out of 5 stars

    No let down

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far the TV has lived up to its expectations and I am quite happy with it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Samuel,

      You made the right choice! With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 3 out of 5 stars

    Not Good

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    picture not sharp and color not bright. Looks like gauze placed over it. I called for service and the two people they sent out were not helpful. One told me I needed a new cable and she had one for sale at $40.00. She installed it and I later found out Comcast provides them for free. She also said I needed a higher speed of intrenet for max picture. I have 800 and Comcast said I did not need any more. Bad service.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sonyreview,

      We're sorry to hear about the issue with this TV. We apologize for the inconvenience. We recommend to restart the TV. Restart the TV with the supplied remote control (easiest):
      Press and hold the POWER button until a menu appears → select Restart
      Press and hold the POWER button until Power off appears on the screen. You can configure various settings related to the TV display such as color and brightness for picture quality, or screen size. The actual display may vary or some settings may not be available depending on your model/country/region and the content you are watching. Press the (Quick Settings) button on the remote control, then select [Settings] — [Display & Sound] — the desired option.

      If you are unable to resolve your concern, may we contact you to help? If so, please email the below information to socialsupport@am.sony.com or chat with us from Sony’s e-support webpage. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony Model Number:
      Additional Information regarding your experience with the XR55X90K:

      We are sorry for the inconvenience and hope to speak to you to resolve this matter. We appreciate you and thanks again for shopping Sony!

      Sincerely,
      Jay Sony_US

  • Rated 5 out of 5 stars

    Samsung 75” TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV, this is my third Samsung TV. It is the only brand that I buy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JimmyR, we're glad you are enjoying our product. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY. ~Earl Sony_US

  • Rated 5 out of 5 stars

    sony 55

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Completely satisfied. Store salesman suggested an excellent product for us.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Thecat,

      You made the right choice with the Sony X90K! With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Best Buy the greatest company in the country

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great experience! Go to Best Buy they want you down!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JeromeD,

      Thanks for commenting! We are thrilled to know that had an enjoyable shopping experience with Best Buy. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you very much for the perfect star review and for choosing Sony!

      - Romeo Sony_US

  • Rated 5 out of 5 stars

    Nice TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice TV easy to set up also. Plenty of ports for other things you need to plug in.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mstover1,

      Awesome! We're glad that you like the numerous ports of the TV. It's also great that you had an easy time setting it up. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Sony 55" TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love my new Sony 55". Best Buy installation made it completely exact. Thank you!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi kaycee00,

      Amazing! We're thrilled that you are enjoying the performance of the Sony X90K. It's also great that you were assisted professionally. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony!

      -Ralph Sony_US

  • Rated 4 out of 5 stars

    Sony X90K review

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    the picture looks fine, though a little muted. plenty options for tweaking so overall I will give it a four out of five out the box.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EddieD, Thank you for taking the time to review the BRAVIA XR X90K Full Array LED TV. You can configure various settings related to the TV’s sound such as sound quality and sound mode. The actual display may vary or some settings may not be available depending on your model/country/region, TV settings, and the connected device. Press the (Quick Settings) button on the remote control, then select [Settings] — [Display & Sound] — the desired option.

      With this TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony. Jay Sony_US

  • Rated 5 out of 5 stars

    Happy

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good tv.,,,,,,$bbbbbbbbbbbbbbbbbbbbbbbvbbbbbbvbvvvb

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi there! Thank you for the 5-star rating! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome product. Best quality ever. Happy with it !

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JeremyD,

      Thank you for the purchase and we're glad to hear that you're happy with your purchase! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony and enjoy your TV!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Decent tv - just don’t look at the corners

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Overall, the TV is ok. It’s bright, clear, and the UI is great. My biggest complaint is vignetting at the corners is distracting (the corners are darker), especially if you’re even barely off-axis.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Joshua, We're sorry to hear about your issue with this TV. We apologize for any inconvenience. You can configure various settings related to the TV display such as color and brightness for picture quality, or screen size. The actual display may vary or some settings may not be available depending on your model/country/region and the content you are watching. Press the (Quick Settings) button on the remote control, then select [Settings] — [Display & Sound] — the desired option.

      With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. Thank you for giving the product a perfect rating! Jay Sony_US

  • Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very pleased with this TV. Perfect for my bedroom

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sidney, We are glad that you are very pleased with your new smart Google TV for your bedroom. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Up to now, it's great! Hopefully it stays that Way!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JROS, We are glad that you now have a great smart Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Judithflorida

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very happy with TV Need more time to figure out the smart features.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JudithF,

      Thanks for commenting! We are extremely pleased to know that you are very happy with your XR-55X90K. If there's something we can do to help or you may need more information with the Smart TV (Google TV) feature of this TV, please feel free to contact us and we'll be more than happy to assist you. You may send us an email at socialsupport@am.sony.com with the following:

      Name:
      BestBuy Username:
      Model Number:
      Issue/Concern:
      Telephone Number:

      With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you so much for your purchase and for choosing Sony!

      - Romeo Sony_US

  • Rated 3 out of 5 stars

    Dud

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    Posted . Owned for more than 2 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The sound messed up after 2 years and reset did not fix it.

    No, I would not recommend this to a friend
  • Rated 5 out of 5 stars

    Tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I just love my new tv I will definitely recommend this to my friend

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichelaG, we're glad you love our product. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY. ~Earl Sony_US

  • Rated 4 out of 5 stars

    Worth the extra money.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture is good and works in all lighting which is why this model was purchased.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JillR We are glad to hear that. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for trusting Sony! Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Equal to oled

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Vary extremely nice quality, full experience of oled

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi S347, We are glad that you like the quality of your new Sony BRAVIA 4K smart Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Feedback

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Only thing is the clarity that is not the highest quality Sony has

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thanks for the feedback, StaceyF. We're sorry to hear that the picture quality of the TV did not meet your expectation. Any Sony TV and its picture quality is dependent on the source material and settings on the TV. Sony TVs are made to maximize the signal to the best quality available. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      You can change the motion settings on your TV to your liking. The better the source material for example, going from HD to 4K will increase the realistic look of the picture but you can customize settings to your liking. Hope this helps. -Craig Sony_US

  • Rated 4 out of 5 stars

    Overall it's a good tv

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    A good TV for the money, you might want to try a sound bar but overall it's a good tv

    I would recommend this to a friend