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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 635 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers recognize the 55" Class BRAVIA XR X90K LED 4K UHD Smart Google TV for its exceptional picture quality, vibrant colors, and user-friendly setup. They appreciate the immersive gaming experience and the overall excellent sound quality. However, some users have expressed concerns regarding the small and consolidated remote control, limited viewing angles, occasional connectivity issues, and warranty coverage.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 24 Showing 461-480 of 635 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV Review

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV picture is excellent. Also the software and remote allow extremely easy access to streaming apps and, as important, return to TV with a push of one button on the remote.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DisplayInfo, That's great! We're glad to hear that! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for giving the product a perfect rating! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    New TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture. Delivery was prompt, efficient set up. It was great they delivered and set up under the Geek squad plan. Always very courteous service. Never rush you in the store.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Debbie, Awesome! We're thrilled to hear you're enjoying the BRAVIA XR X90K Full Array LED TV. With this TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for giving the product a perfect rating! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    My Review

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture quality seems better than the LG I recently bought in New Mexico. Your salesman's advice was appreciated and the crew that installed it was very professional.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RonL, That's great! We're glad to hear that! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. Thank you for sharing your review! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent TV at a great price

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is an excellent TV - it has a great picture and enough HDMI ports to connect all my devices. I also appreciate that it was pretty straight-forward to set up.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SteveIll, That's great! We're glad to hear that! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for sharing this review. Jay Sony_US

  • Rated 5 out of 5 stars

    Great TV minus Google TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV, use in conjunction with an Apple TV they work well together streaming sound wirelessly to the original Apple Homepod. Can't really address the sound quality of the built in speakers. The built in Google TV does not support my primary Cable provider's Streaming App so I don't find it particularly useful. I would prefer that the TV did not come with a built in app. The presence of the Google App adds time to navigating to my Apple TV when turning the TV on.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertL, That's great! We're glad to hear that! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for giving the product a perfect rating! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV's are the Best

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Our house was hit by lightening and we lost a lot of electronics especially TV's. Loved my previous Sony TV's and this one does not disappoint. Upgraded from a 49".

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi lars316, We are sorry to hear about what happened We are glad that you are happy with your new Sony BRAVIA 4K smart Google TV. You chose the best TV brand. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Very pleased with our purchase!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really enjoying our new Sony BraviaXR. It is so sleek looking and the picture is clear and colors are so life like. We are very pleased with our new Sony.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BevF, Awesome! We're thrilled to hear you're enjoying the BRAVIA XR X90K Full Array LED TV. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for giving the product a perfect rating! Jay Sony_US

  • Rated 5 out of 5 stars

    Great TV!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We are very happy with this Sony TV as well as the help we received when purchasing it. The clarity of this TV is amazing and the set up was easy!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Pickierthanmost, We are happy to hear you are enjoying this TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. Thank you for choosing Sony. Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent TV overall

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture, colors, and the motion is fluid. Hard to complain after using an HD tv for 10+ years!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Coookalo, That's fantastic! Thank you so much for sharing your experience so far with your BRAVIA XR X90K! We are happy to hear you are pleased with the superb picture quality, especially the amazing colors and impressive motion handling of the TV. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase and for the 5-star rating! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the full array totally satisfied and has a great picture especially when a blue ray or 4k fire stick is playing crisp clean picture!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SeanS,

      Thank you for the 5-star rating! We're glad to hear that you love the picture quality of the TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Very satisfied.

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Decided to upgrade from a Sony Bravia 52 inch LCD HDTV and I have been very satisfied. Easy setup and the picture quality is amazing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mytwocents, That's great! We're glad to hear that! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. Thank you for giving the product a perfect rating! Jay Sony_US

  • Cons mentioned:
    Software

    Rated 4 out of 5 stars

    intermittent software problems

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    currently software problems gonna check with sony tomorrow. tv turning to another selection. like watching tv and then pop it switches to another hdmi input

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi driverProblem, We're sorry to hear about the issue with this TV. We apologize for the inconvenience. The issue might resolve by following the troubleshooting steps from this link:
      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-55x90k/articles/00200862.

      In any case that you need our assistance, please email the below information to [email protected] or chat with us from Sony’s e-support webpage. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony Model Number:
      Additional Information regarding your experience with the X90K:

      We are sorry for the inconvenience and hope to speak to you to resolve this matter. We appreciate you and thanks again for shopping Sony!

      Sincerely,
      Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV excellent picture the sound quality could be better but overall I’ve always bought Sony quality TV, quality company

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Flytgrs, we're glad you like the picture and sound quality of our product. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing Sony TV!!!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome TV! Cannot go wrong with Sony. Especially this TV. The picture is amazing and sound is great! Highly recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello METT,

      Thank you for the 5-star rating and we're pleased to hear that you like the picture and sound quality of the TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. We appreciate the recommendation and thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Speaker quality is awesome

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture is crisp and clear and the sound is awesome because of the front facing speaker. This TV goes great with Playtation 5.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Peachykeen, That's great! We're glad to hear that! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. Thank you for giving the product a perfect rating! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Very good picture

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV has a great picture. I dont use any of the smart functions . I use a receiver to control all inputs and sound.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EugeneB, We are thrilled to hear that you are enjoying picture quality of this BRAVIA XR X90K Full Array LED TV. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for giving the product a perfect rating! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia XR

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great TV! Seems much larger than 55 inches. Color is amazing and I dont feel I need to use a soundbar

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AnitaS, That's great! We're glad to hear that! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for giving the product a perfect rating. Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Just the right size for the space

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    replaced the 50" I bought a few weeks prior, love the new size, sound and picture quality is great. Def recommend

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CNMLA, we're glad you like the picture and sound quality of our product. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    WOW

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV has the best picture of any TV I've ever owned. Wish I had more space so I could have gotten a larger one.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BruceM, We're very grateful for this positive feedback! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony. Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great quality

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This beats the Samsung that I was going to actually purchase. The picture quality is amazing!! I like how the Sony tv set up my cable and Apple TV automatically to its remote.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Buffie, We're glad to hear that you chose this BRAVIA XR X90K Full Array LED TV. With this TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™.
      With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for sharing this review. Jay Sony_US

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