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Customer Ratings & Reviews

Your price for this item is $1,234.99
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Customer reviews

Rating 4.7 out of 5 stars with 635 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers recognize the 55" Class BRAVIA XR X90K LED 4K UHD Smart Google TV for its exceptional picture quality, vibrant colors, and user-friendly setup. They appreciate the immersive gaming experience and the overall excellent sound quality. However, some users have expressed concerns regarding the small and consolidated remote control, limited viewing angles, occasional connectivity issues, and warranty coverage.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 25 Showing 481-500 of 635 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony delivers a great tv!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Color and sound above expectations. This is our second Sony purchase and we are pleased we again chose Sony.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GaryG,

      You made the right choice! We're glad that you like the sound and picture quality of the TV. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    JeanD

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Sony tv has a great picture, especially when watching sports or shows. I would highly recommend this product.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JeanD, we're glad you are enjoying the picture quality of our product. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Software is getting better

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV is a 2022 model, and the operating software is much better than my older Sony. The picture quality is great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tarheel, That's great! We're glad to hear that! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for giving the product a perfect rating! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Fantastic tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The pucture is so vivid, sports are not blurry anymore and gaming is great! Moved to this tv from a 4k samsung

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RCollins, That's great! We're glad to hear that! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for giving the product a perfect rating! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing black Friday value

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very, very satisfied. TV has an amazing picture and pairs wonderfully with the Samsung sound bar we purchased.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KevinV, We're glad to hear that you are satisfied with this TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for giving the product a perfect rating! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent TV.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV. Has a very nice picture and there are plenty of options to adjust the sound and picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BillF, That's great! We're glad to hear that! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for sharing this review. Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy to set up Very stable sitting on the legs that came with it . Great sound and picture quality .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SandraR, we're glad you like the ease of setup, picture and sound quality of our product. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia XR 55 inch

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture is crisp. The colors are excellent. Speakers are very good!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Joan, That's great! We're glad to hear that! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Jay Sony_US

  • Pros mentioned:
    Sound

    Rated 5 out of 5 stars

    Bravia Excellence

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    great picture and sound enjoy watching all kinds of interesting programs showing off the features of this TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DanielpD, We are happy to hear you are enjoying the picture and sound quality of this TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony. Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia 90IK

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    love the TV. great picture... all the bells and whistles you could ask for at an affordable price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LEON,

      Amazing! We are so happy to know that you love your new XR-55X90K. We are also delighted to hear your satisfaction with the exceptional picture quality, reasonable price, and superb performance of this TV.

      With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you for your purchase and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Many choices

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I'm enjoying a new larger screen and clarity. BB had many to choose from. Looking forward to streaming.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Getge, Thanks for this positive feedback! We are thrilled to hear you are satisfied with your purchase and you like the overall features of your new BRAVIA XR X90K. You’re now able to enjoy immersive, engaging cinematic experience in your home. We always strive to deliver the best picture quality with our TVs. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for sharing such a wonderful shopping experience and for the 5-star rating! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Ingrid Bravia review

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV and we do appreciate the excellent sound.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Ingrid,

      That's good to hear! We're glad to hear that you appreciate the sound quality of the television. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 2 out of 5 stars

    Good TV but falls short for PC gaming.

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV in Most overall respects is decent for the price, however it suffers in 2 major categories, the first an issue I had with the 2017 model in that the hardware is still not sufficient for the "smart" portion of this model, slow sometimes unresponsive with Google TV and streaming apps. The second being the main reason I purchased this unit due to the advertised 120hz VRR, this model can handle 120hz content however once VRR is involved it turns into a flickering mess since the LED back lighting cannot keep up with my GPU refresh rate, also insert the black screen mid game due to this issue. Overall for $999 this TV could use a bit more power for the "smart" side of things but is not a deal breaker, the picture quality is superb with HDR and Dolby Vision however I believe Sony should remove the VRR functionality at this price point since it is basically useless if the display cannot handle it.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi OldGamerGuy,

      We're sorry to hear about what happened to your first TV. We apologize for any inconvenience. The Panel refresh rate of this TV is 120 Hz and this TV supports the features that are specified in the HDMI 2.1 standard such as 4K120, eARC/ARC, VRR and ALLM. With HDMI 2.1, you can get an up-to-120fps framerate on compatible games, so you can take on any challenge in shooting, sports and high-performance games with near instant on-screen action. You’ll also enjoy ultra-smooth gaming with reduced input lag of 8.5 ms with 4K/120fps and dedicated Game Mode.

      Make sure your device is connected to the HDMI 3 or HDMI 4 input on the TV using the supplied Certified Premium HDMI cable. To set the TV HDMI® Signal format to Enhanced format for your source device to recognize the 4K 120Hz capability of the TV and other features.

      Select Settings → Watching TV → External inputs → HDMI signal format.
      Select the input that the device is connected to (either HDMI 3 or HDMI 4), and then change the setting to Enhanced format.
      Note: Do not choose Enhanced format (Dolby Vision). Please ensure your TV has the latest firmware installed by going to Help > System Software Update > Software Update.

      If you are unable to resolve your concern, may we contact you to help? If so, please email the below information to socialsupport@am.sony.com or chat with us from Sony’s e-support webpage. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony Model Number:
      Additional Information regarding your experience with the X90K:

      We are sorry for the inconvenience and hope to speak to you to resolve this matter. We appreciate you and thanks again for shopping Sony!

      Sincerely,
      Jay Sony_US

  • Rated 3 out of 5 stars

    SONY 55"

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It's ok..but not until after my purchase did I realize it WAS NOT A SMART TV! My fault..should have realized by the cheap price. Nothing like the 4K ULTRA SMART TV I was replacing.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoJo, thanks for choosing and purchasing our product. We're sorry to hear that you have an issue with your SONY unit. Please let us know more details about the issue to best assist you. Please email the below information to socialsupport@am.sony.com.
      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony TV Model Number:
      Additional Information regarding your experience with the X90K

      We are sorry for the inconvenience and hope to speak to you to resolve this matter.
      We appreciate you and thanks again for shopping Sony!

      Sincerely,
      ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    55 inch 900 series. Good to go

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the Sony Bravia series tvs. Never have any issues. Sleek and great quality picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BeauH, Great! We're so happy to hear you love everything about this TV. Glad to know you are enjoying the excellent picture and you appreciate the sleek, beautiful design of the TV. We always strive to deliver the best picture quality with our TVs. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for the 5-star rating and for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    55 Sony X90

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. Exceeded expectations. Very detailed vivid colors. Perfect for sports and movies.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nick, We're glad to hear that you are happy with this TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. Thanks for choosing Sony. Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Wonderful TV. Great picture. Google TV is a nice operating system. Much better than Samsungs.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Newtv, We're very grateful for this positive feedback!
      With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    One thing I like about my Sony Tv.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love watching TV late at night. My Sony 55" Bravia is clear. The sound is great,

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Eirwin, We're glad to hear that you are happy with the picture and sound quality of this TV.
      With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for giving the product a perfect rating! Jay Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Television

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love the color and the size and features on my new television and it was on sale

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mhayes, we're glad you love the picture quality and features of our product. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Makes streaming easy.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV is great, images are excellent. Initial software glitch fixed with Sony support.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jamsulli, Thank you for taking the time to review the BRAVIA XR X90K Full Array LED TV. With this TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. Thank you for sharing this review! Jay Sony_US