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Customer Ratings & Reviews

Your price for this item is $1,234.99
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Customer reviews

Rating 4.7 out of 5 stars with 635 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers recognize the 55" Class BRAVIA XR X90K LED 4K UHD Smart Google TV for its exceptional picture quality, vibrant colors, and user-friendly setup. They appreciate the immersive gaming experience and the overall excellent sound quality. However, some users have expressed concerns regarding the small and consolidated remote control, limited viewing angles, occasional connectivity issues, and warranty coverage.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 27 Showing 521-540 of 635 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Clear in Sound and Picture

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Outstanding picture and much improved sound from what I was used to.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TellGreg, we're glad you like the picture quality of our product. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love it

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good TV. Beautiful picture. Very much worth the money.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RamonB, We're glad to hear that you appreciate the picture quality of this TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for sharing this review. Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Incredible deal

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome t/v/ beautiful picture good sound and attractive design

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi cochb2000, We're very grateful for this positive feedback! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for sharing this review! Jay Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Christmas present to me

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love my new TV. The color on this TV is outstanding,

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TeresaJ,
      Thank you for such a great review! We're delighted to hear how much you love your new TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris Sony_US

  • Cons mentioned:
    Weight

    Rated 5 out of 5 stars

    Nice tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far so good…enjoying the tv…a lot heavier than my last tv…

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ethan, We're very grateful for this positive feedback! With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing BRAVIA XR X90K Full Array LED TV! Jay Sony_US

  • Rated 4 out of 5 stars

    ECO settings

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony removed the ECO settings in this model. This means you can't set the presence sensor to keep the tv on if someone is watching. I called Sony and they said they do not know why it was removed from this model or if it would be added back later. What is the most disturbing is the almost total lack of documentation that is availible either on the Sony site or Best Buy.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Frustrated, We're sorry to hear about your issue with this TV. We apologize for any inconvenience. The BRAVIA XR X90K Full Array LED TV has sleep timer on the settings. Press the (Quick Settings) button on the remote control, then select [Settings] . For more details, please check the TV model at our support website (http://www.sony.com/esupport) for product specifications and features. I hope this helps! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Smart TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love our Sony 55" TV. We are very happy with our purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Arlo, Awesome! We're glad to hear that you love this TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. Thank you for giving the product a perfect rating! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the Sony Bravia. This is my second one. Good quality TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Randy, We're glad to hear that you love this BRAVIA XR X90K Full Array LED TV. With this TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy to set up. Superior picture. Very happy with TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BestBuyTVreview, Perfect! Thank you for taking the time to write such an amazing review of your experience with your new Bravia XR X90K TV! We are extremely pleased to hear you are overall satisfied with your purchase and you like the ease of set up and excellent picture quality of this TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you offering a fantastic rating on the product! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Happy purchase

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’m very happy with this TV. It has a great picture

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Wimpy, We're glad to hear that you are happy with this TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. Thank you for sharing this review! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome Buy

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely love this TV. Great picture and video quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mila, We're glad to hear that you love this TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for giving the product a perfect rating! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Sony XR 55K

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome awesome picture!! Can't have lights in line of screen though. Easily fixed. So clear and sharp!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RichardC, we're glad you like the picture quality of our product.

      If you require any additional support in regards to this product, please email us at socialsupport@am.sony.com with the following details: Name: Username: Model Number: Issue: Telephone Number:

      With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    GREAT TELEVISION

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love everything about it. Color & detail are awesome!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SandieY, We're pleased to hear that you are enjoying your new TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    W douglas

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Grèatpicturè and feàtures need a soundbar,thanks wdd

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi rocky, We're very grateful for this positive feedback! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. Thank you for giving the product a perfect rating! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Tara H.

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    As good as the salesman said. Great picture! I love it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tara, We're glad that you love this TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony. Jay Sony_US

  • Rated 3 out of 5 stars

    Ok

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It is OK I came from a Sansom and will possibly go back to a Samsung

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi YnonneT,

      We appreciate your feedback and we are sorry to hear that. If you are having an issue with your Sony BRAVIA, you may find this link helpful: https://helpguide.sony.net/tv/jusltn1/v1/en-003/08.html. We take all user input seriously and will make sure your comments reach the appropriate person. Should you need further assistance, you can email us at socialsupport@am.sony.com with the following details:

      Name:
      Best Buy Username:
      Model Number:
      Issue:
      Telephone Number:

      Sincerely,
      Vincent Sony_US

  • Cons mentioned:
    Software

    Rated 3 out of 5 stars

    Glitches

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Frustrated with this TVs operating system. So far have encountered audio issues where the TVs eARC doesn’t output sound with sound bar or there’s a stuttering issue going on with the audio. Google tv has a bit of lag also. Overall I cannot recommend this TV and wish my Samsung hadn’t broken. Roku seems to be the most reliable TV OS so far.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JGUT,

      We're sorry to hear about this issue. We apologize for the inconvenience. Please restart the TV with the supplied remote control: Press and hold the POWER button until Power off appears on the screen Press and hold the POWER button until a menu appears → select Restart.

      If you are unable to resolve your concern, you can isolate and resolve this issue by following the troubleshooting steps from this link: https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-55x90k/articles/00206008.

      If you are unable to resolve your concern, may we contact you to help? If so, please email the below information to socialsupport@am.sony.com or chat with us from Sony’s e-support webpage. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony Model Number:
      Additional Information regarding your experience with the XR55X90K:

      We are sorry for the inconvenience and hope to speak to you to resolve this matter. We appreciate you and thanks again for shopping Sony!

      Sincerely,
      Jay Sony_US

  • Rated 4 out of 5 stars

    Very nice picture

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Overall this is a very nice TV. My only reservation is that this is the second Sony Bravia we had delivered and installed after our original one was zapped by lightning. The first replacement had audio issues. The Best Buy Geek Squad was very helpful in getting and installing this one.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JonK, We're sorry to hear about your experienced with the TVs. We apologize for the inconvenience. In any case that you need help options, please follow the guidelines from this link: https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-55x90k/articles/00200862.

      If you are unable to resolve your concern, may we contact you to help? If so, please email the below information to socialsupport@am.sony.com or chat with us from Sony’s e-support webpage. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony Model Number:
      Additional Information regarding your experience with the X90K:

      We are sorry for the inconvenience and hope to speak to you to resolve this matter. We appreciate you and thanks again for shopping Sony!

      Sincerely,
      Jay Sony_US

  • Rated 3 out of 5 stars

    Protect your tvs

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It’s alright just not big enough also glitchy so probably get Sonys cover plan or Best Buy

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    AMAZING TV!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV! Incredible picture and sound!! Best TV ever!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mikester813, Thank you for the 5-star rating! We're thrilled you like the great picture and sound quality of your Sony X90K. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US