Customer Ratings & Reviews
- Model:
- XR55X90K
- SKU:
- 6499804
Rating by feature
- Picture Quality
Rating 4.8 out of 5 stars
- Sound Quality
Rating 4.6 out of 5 stars
- Brightness
Rating 4.8 out of 5 stars
Customers are saying
Customers recognize the 55" Class BRAVIA XR X90K LED 4K UHD Smart Google TV for its exceptional picture quality, vibrant colors, and user-friendly setup. They appreciate the immersive gaming experience and the overall excellent sound quality. However, some users have expressed concerns regarding the small and consolidated remote control, limited viewing angles, occasional connectivity issues, and warranty coverage.
This summary was generated by AI based on customer reviews.
- Pros mentioned:Picture quality
TV
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Size perfect for apartment. Good for series and video games.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Television, That's great! We're very happy to hear that size of the X90K fits perfectly in your apartment and it works well when watching TV series and playing video games. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam
Satisfied Customer
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This TV has worked quite well right out of the box! The Geek Squad installed it for us. They were very knowledgeable and answered our questions. They gave us instructions on how to access TV channels and the streaming services that we subscribe to.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi BRAVIA, We're glad that you are happy with your purchase!
With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. Thank you for choosing Sony! Jay
Fake warranty, but Best Buy saved the day
||Posted . Owned for 10 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The fast forward stopped showing thumbnails and images had terrible ghosting. I called and wrote to Sony many times and they said it was external and not due to the TV. The did remote diagnostics and said they would not send someone to look at it. I tried two of my other TVs (a Samsung and an LG) in th same location and they were perfect. This was a total waste of money. I called Best Buy. They send Kevin from the Geek Squad to look at it. He said it was the motherboard. He called SOney from my house. They never got back to him or me. He then came back to my house and replaced the motherboard. That fixed the problem. Best Buy was great. Sony was unbelievably bad. A fake warranty.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi AlB1,
Thank you for choosing and purchasing our XR X90K 4K HDR Full Array LED Google TV. This is definitely not the news that we would like to hear. Please allow us to help you and turn this into a better experience.
We need more details regarding your concern. For further assistance, please email the below information to socialsupport@am.sony.com. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.
Full Name:
Best Buy Username:
Telephone Number:
Sony TV Model Number:
Additional Information regarding your experience with the X90K
We are sorry for the inconvenience and hope to speak to you to resolve this matter.
Regards,
David
- Cons mentioned:Software
Software issues!!!
||Posted . Owned for 6 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This tv has a lot of software issues. We’ve been dealing with constant freezing and lag. We constantly have to restart the tv, and it’ll sometimes just randomly shut off on its own. I am not impressed at all with Sony.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi Colten,
We're sorry to hear about the TV randomly turning off and apps freezing constantly or TV is responding slow to input from remote. This is definitely not the buying experience we want our customers to have. Your feedback is extremely important to us and is very much appreciated. To make sure your TV runs as smooth as possible, we highly recommend downloading and installing the latest software for the TV.
If your TV turns on or off at regular intervals, such as 30 minutes to an hour, it's likely caused by power saving functions such as Idle TV Standby, On Timer, and Sleep Timer. Follow the steps from this link to disable Sleep timer, Idle TV standby, and Auto shut-off settings that may cause the TV to turn off automatically: https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-55x90k/articles/00032613
If the behavior continues, performing a factory reset may solve the issue: https://www.sony.com/electronics/support/televisions-projectors-oled-tvs-android-/xr-77a80j/articles/00159487
If the issue is still unresolved even after performing a Factory Data Reset and installing the latest software for the TV, please follow the instruction below on how to contact us.
We want to make sure you’re taken care of. If you are still having the same issue, you can email us at socialsupport@am.sony.com with the following details:
Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.
Full Name:
Best Buy Username:
Telephone Number:
Sony TV Model Number:
Additional Information regarding your experience with the X90K:
We are sorry for the inconvenience and hope to speak to you to resolve this matter.
Sincerely,
Jess
- Pros mentioned:Picture quality
Super disappointed
||Posted . Owned for 4 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.While the picture quality is good. This TV, unfortunately performs well below expectations. It’s slow and restarts are frequently required. It will freeze at least 2-3x/week. It will also lose its WiFi connection 3-4x/week as well.
No, I would not recommend this to a friend Great TV but make sure you get the right size!
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great TV but was ultimately too small for my needs. Probably better served in small rooms or a bedroom. Other than that I had no issues. I ultimately wound up Returning for a 65 inch of the same model.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Toner, That's great! We're glad to hear that! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. Thank you for choosing Sony! Jay
It's just ok
||Posted . Owned for less than 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I wouldn't say it's a bad tv. It's an okay tv the picture quality isn't worth the price.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi XianGhost, Thank you so much for your honest review. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl
- Pros mentioned:Picture quality
Great Purchase
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great purchase, vivid picture. Love the smart TV qualities.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JamesN,
Thank you for an amazing review! We're glad your investment with your new TV is worth it. Nice to know you love the great picture quality and smart features of the unit. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris
Sony 55" XR X90K TV
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This is a great TV. I bought this TV for my older parents who are in there late 70's. It is a very easy tv to use and I love the google platform. My parents had an 18 year old Sony flat screen that is still kicking but wanted to get them a new one. They love it.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Bmac, We're glad to hear that you chose the BRAVIA XR X90K Full Array LED TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. Thanks for sharing this review! Jay
- Pros mentioned:Picture quality
Great pic, easy menu's !!
||Posted . Owned for 2 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great great pic, easy menu's. You need 2 able ppl to handle.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi HarryA, We're glad to hear that you are happy with your purchase! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for sharing this review! Jay
- Pros mentioned:Picture quality
Nice picture
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Nice picture, the sound is somewhat dim and requires a soundbar.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Slimjim, Thank you for taking the time to review the BRAVIA XR X90K Full Array LED TV! You can configure various settings related to the TV’s sound such as sound quality and sound mode. The actual display may vary or some settings may not be available depending on your model/country/region, TV settings, and the connected device. Press the (Quick Settings) button on the remote control, then select [Settings] — [Display & Sound] — the desired option.
With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. Thank you for sharing your review! Jay
It’s ok.
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Bought new. Something is glitching with the smart tv software.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi Flower3954,
We are sorry to hear that you are having an issue with your Sony BRAVIA TV. Please make sure to update the firmware of your BRAVIA to improve its performance and resolve any possible software-related issues: https://www.sony.com/electronics/support/articles/00119543. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. We take all user input seriously and will make sure your comments reach the appropriate person. Should you need further assistance, you can email us at socialsupport@am.sony.com.
Sincerely,
Vincent
Find a Different TV
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This XR X90K Model replaced my J model that I purchased back in June and the Geek Squad installed for me. The J model developed a situation where the picture just suddenly blanked out inexplicably. The issue developed within the first 60 days of the purchase so Best Buy replaced the J Model with the K model right after Labor day. We took a week long vacation came home and flipped on the TV only to have have the K Model lose it's picture as well. It has gone out 3 times since and each time I restart the TV internally and it seems to work for a few days before blanking out again. The GE Repairman was in the house working on our refridgerator this last Wednesday when the K Model lost it's picture again. We use Youtube TV streaming and tried Hulu/Netflix just to see if there was a difference. The picture split right down the middle and displayed partial graphics. YouTube was just a blank screen. The GE Repairman said it's a chip inside the the tuner. When the chip is defective it will cause the screen to blank out into a single vertical line or a horizontal line. Either, no picture. Since I'm o for 2 with Sony I will be calling the Geek Squad Monday. I should still be well within the return time frame. Best Buy has been great throughout this ordeal - no issues at all when I called and very helpful. Just a poor product. My recommendation is find a different TV until this chip situation is figured out.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi Mike,
We're sorry to hear about what happened to your TVs. We apologize for any inconvenience. This is definitely not the experience we wanted you to have on our products. Please ensure your TV has the latest firmware installed by going to Help > System Software Update > Software Update. In this case, we recommend following the troubleshooting steps from this link to diagnose the issue: https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-55x90k/articles/00200862
If you are unable to resolve your concern, may we contact you to help? If so, please email the below information to socialsupport@am.sony.com or chat with us from Sony’s e-support webpage. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.
Full Name:
Best Buy Username:
Telephone Number:
Sony Model Number:
Additional Information regarding your experience with the X90K:
We are sorry for the inconvenience and hope to speak to you to resolve this matter. We appreciate you and thanks again for shopping Sony!
Sincerely,
Jay
Excellent choice!
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I conducted a long search review to come up with purchasing the right new set. Boiled it down to 4 units, ironically all Sony, and this unit was my final choice. It definitely was the right choice!! I am fully satisfied.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Alexis, we're glad you are enjoying your new TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY. ~Earl
Review of 55" Sony Bravia
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Very happy both with the 55" Sony Bravia, my sales consultant Sully and the technicians, Jett and Devon who have gone above and beyond unmaking sure my service is perfect.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Sassy, We're glad that you are happy with this TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for giving the product a perfect rating! Jay
Great Picture and Excellent Installation appt.
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.I am very pleased with my new Sony 55" TV all the way from the purchase to the delivery and installation. I am very happy to be a Best Buy Member. I have found the membership to be a very excellent value.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi FlashDrive, We're glad to hear that you are happy with this TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. Thank you for sharing this review! Jay
- Pros mentioned:Picture quality
Great Picture - Doesn't Play well with Devices
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Though this TV has a great picture and was a huge upgrade from the older 4K TV, that is where it ends for me. I have our main Cox cable box connected and first bought a Denon S970H and returned it for a Denon X2800H because of problems with the first turning on at random times after shutting down the system. Well, that didn't fix anything. The problem is the Sony TV and I researched everything at this point to stop the Denon and Sony from using auto power settings, but the Sony still prevailed. This TV and its controls want to own what you attach to it and I have tried everything to solve the issue through settings. I did manage to stop it from turning off the main cable box that was causing problems and confusing the operation of the cable box but it still attempts to turn it on each time the TV is turned on, I have not been able to stop the New Denon from turning on. I am sure this is a problem with the Sony and it makes the overall use of the very nice "all new" components including a Panasonic high end 4K DVD very frustrating. It automatically switches on the receiver when the TV starts. If we want to watch TV without all speakers from the system, I must turn off the Denon. After tuning the amp off, it looses connection to the TV and becomes non-functional for anything until we restart the whole system again and let the Sony TV restart the amp. Again, the Sony takes control. If you plan to use this in conjunction with anything above a sound bar, you will likely experience similar problems. My apologies to Best Buy for returning the original amp since this was a Sony problem but the new one was a nice upgrade and I am happy with the Denons performance. Too bad this is occurring. I always had confidence in Sony up to this point. In the future I will not buy anything with the Sony name on it.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi 08SHBY, we're glad you like the picture quality of our product. We're sorry to hear that you have an issue with the BRAVIA SYNC or CEC function of your SONY unit. Consumer Electronics Control (CEC) is an HDMI® function that allows the command and control of devices (cable box, Blu-ray Disc™ player, etc.) connected to your audio system and TV. Please disable the BRAVIA SYNC on your TV settings to isolate the issue. Please follow this link for more details:
https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-55x90k/articles/00173195
May we contact you to help? If so, please email the below information to socialsupport@am.sony.com.
Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.
Full Name:
Best Buy Username:
Telephone Number:
Sony TV Model Number:
Additional Information regarding your experience with the X90K
We are sorry for the inconvenience and hope to speak to you to resolve this matter.
We appreciate you and thanks again for shopping Sony!
~Earl
Best Buy Warranty Contract Replacement
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Replaced a 3-year-old Sony TV with this one. Has all the same features for an exchange swap out. The Google Android upgrade System is easier to work with. Remote is smaller and more user friendly.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Char, We're glad to hear that you chose this TV! The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Thank you for giving the product a perfect rating! Jay
Defective TV
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Bought this TV for my parents. It has been NOTHING but problems since the day I set it up. The TV sporadically fades to black every so often and needs to be powered down and powered back on. It also sporadically resets settings. I've factory reset the TV twice and still doing the same thing. I'm very disappointed in this product and with Sony. I've been on the phone with support multiple times as I believe they should replace the TV. I DO NOT recommend buying this TV
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi JasonS, we're sorry to hear that you have an issue with your SONY. This is not the experience we want you to have. We'd like to review your file to better assist you. After the factory Restore please check for any possible updates.
Setting-> System-> About-> System software update-> Software update
Please email us at socialsupport@am.sony.com with the following details: Name: Username: Model Number: Issue: Telephone Number: Case Number:
~Earl
Great value great picture
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Like how easy it was to mount but wish i had a hard copy Manuel but found on line,the sound is tiney so I bought bar made all the difference in the world
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Bigdave,
Thank you for the 5-star rating! We're glad to hear that you had an easy time mounting up the television. The manual, help guide and operating instructions are all available on your Sony support website for free. Check this link for more details.
https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-55x90k
With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. We appreciate the feedback and thank you for choosing Sony!
-David