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Customer Ratings & Reviews

Your price for this item is $1,234.99
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The comparable value price is $1,299.99

Customer reviews

Rating 4.7 out of 5 stars with 635 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

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Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers recognize the 55" Class BRAVIA XR X90K LED 4K UHD Smart Google TV for its exceptional picture quality, vibrant colors, and user-friendly setup. They appreciate the immersive gaming experience and the overall excellent sound quality. However, some users have expressed concerns regarding the small and consolidated remote control, limited viewing angles, occasional connectivity issues, and warranty coverage.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 29 Showing 561-580 of 635 reviews
  • Rated 5 out of 5 stars

    Littlehead

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV was delivered On time. The total tech guys did an excellent job mounting TV. They clean up everything. Very professional. Perfect. Thank you!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Littlehead, Great service! We're also glad that the TV was delivered on time. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Rated 1 out of 5 stars

    Angry customer

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I just got this TV, it worked fine for FOUR DAYS, now it has a high-pitched squeal sound that won't go away and gets worse over time. It's so loud and painful! Sounds like someone has a bad vacuum in my TV! I had to get this delivered because of its size and now my only choice is to bring it in store for a return on my own without any help? Will it even fit in my car? Do better Best Buy! My 6-year old Sony 55 inch tv doesn't do this, only the new ones apparently. I have 3 Sony tv's in my house, this new one I just bought is trash. Won't be buying another Sony ever!

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Avery,

      We're sorry to hear about the issue with this TV. We apologize for the inconvenience. Is this issue happening on both TV apps and external device (ex. cable box)? Is there an audio device connected to the TV like a soundbar or headphone? In this case, we recommend disconnecting HDMI devices to the TV and perform a power reset. Restart the TV with the supplied remote control (easiest): Press and hold the POWER button until a menu appears → select Restart Press and hold the POWER button until Power off appears on the screen.

      If you are unable to resolve your concern, please check the BRAVIA TV troubleshooting guide and follow the guidelines from this link: https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-55x90k/articles/00200862

      In any case that you need our assistance, please email the below information to socialsupport@am.sony.com or chat with us from Sony’s e-support webpage. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony Model Number:
      Additional Information regarding your experience with the XR55X90K:

      We are sorry for the inconvenience and hope to speak to you to resolve this matter. We appreciate you and thanks again for shopping Sony!

      Sincerely,
      Jay Sony_US

  • Rated 2 out of 5 stars

    Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Won't buy Sony again. Not user friendly. Can't watch Pureflix on TV. Can't remove offensive Apps listed. Feel like I wasted over $1300 dollars and now am stuck with the TV.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MargaretH, we're sorry to hear that you have an issue with your SONY unit. You can download/install your desired apps using the built-in Google Playstore of the TV. To uninstall Apps press Settings> Apps> select “offensive” app> Uninstall.

      Please follow this link for more details:

      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-55x90k/articles/00147387

      May we contact you to help? If so, please email the below information to socialsupport@am.sony.com.
      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:

      Sony TV Model Number:
      Additional Information regarding your experience with the X90K

      ~Earl Sony_US

  • Rated 5 out of 5 stars

    Very pleased

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have really enjoyed the upgrade of my viewing experience. Very pleased with my purchase of a smart TV, and this one specifically.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RonC,

      You made the right choice in upgrading to the Sony X90K! We're thrilled that you are enjoying the picture quality of the TV. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Review thank youReview thank you

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love my new TV stand and installation was the best salesman salesman was the best shopping experience was also the best Thank you best buys

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Hoodster, That's great! We're glad to hear that you love this TV.
      With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. Thanks for sharing your review! Jay Sony_US

  • Rated 5 out of 5 stars

    Perfect

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is my first time buying a Sony television and I love it. I was a diehard Vizio fan but I believe I am now a Sony fan.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi VanessaM, We're glad to hear that you love this TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. Thank you for choosing Sony! Jay Sony_US

  • Rated 5 out of 5 stars

    Very nice tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice tv, fit on wall well. Adjusting the tv to the perfect settings took a bit, but after all was done it works great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Riceycakes, We're very grateful for this positive feedback! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for giving the product a perfect rating! Jay Sony_US

  • Rated 5 out of 5 stars

    Best Buy shopper

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love our new Sony TV. We also went with the tech package . They came out and removed old TV and put up the new TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jellybean, Thank you for the amazing feedback! We're happy to know you had such an amazing customer service experience and we're glad you love your new Sony X90K. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Great

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Its perfect for my Ps5. The graphics look really good on it and make it look more realistic.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JCG7, That's great! We're glad to hear that! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for sharing this review. Jay Sony_US

  • Rated 5 out of 5 stars

    EERO Wi Fi

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great system. The Geek Squad were professional, answered all questions, and set up the system quickly.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Wifi, We're very grateful for this positive feedback! With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Jay Sony_US

  • Rated 5 out of 5 stars

    Great tv and very clear picture

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    2 geek squard guys came and reran cable to get the new TV working and they were great. On time and quick.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JBARB, That's great! We're glad to hear that! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. Thanks for choosing Sony. Jay Sony_US

  • Rated 5 out of 5 stars

    My Review

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV works just as advertised, and I am pleased with its performance -now that I finally have it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NAonthisforpersonalreason, Great! We're glad that the TV works well. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Rated 5 out of 5 stars

    Sony tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far so good. Nice to be able to adjust the height of the stands to make room for a sound bar.ll

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Lefty, We are glad that you like your new Sony TV, especially its adjustable stand feature. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for trusting Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Very satisfied

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I upgraded feom a 10 year okd TV so there is nothing ti complain about so far.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Benny, We're glad to hear that you are happy with your purchase. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for giving the product a perfect rating! Jay Sony_US

  • Rated 5 out of 5 stars

    Geek Squad Installation

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Steve was very helpful with the installation of this TV and PS4. Very efficient

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mike, That's great! We're glad to hear that! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for giving the product a perfect rating! Jay Sony_US

  • Rated 5 out of 5 stars

    Gaming tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excelent TV for games Xbox series x and PS5 runs at 120 and vvr support

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Superreviews, We're very grateful for this positive feedback! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony. Jay Sony_US

  • Rated 5 out of 5 stars

    New TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love our new TV. It’s perfect in our den. We always purchase Sony TVs.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tech, We're glad that you love this TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. Thank you for purchasing the BRAVIA XR X90K TV! Jay Sony_US

  • Rated 5 out of 5 stars

    Sony Bravia xr . 55 " tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So Far i really love this tv . Recommend this over any other brand .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MadMac, We're glad to hear that you love this BRAVIA XR X90K Full Array LED TV.
      With this TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Jay Sony_US

  • Rated 5 out of 5 stars

    Tv review

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I like it and would buy it again but now I need bigger table for it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Oldman, We're glad that you like this TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Jay Sony_US

  • Rated 5 out of 5 stars

    Tv purchase

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Everything is great and we are very happy with what we picked.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JayH, Awesome! We're pleased to hear that you are satisfied with your purchase. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US