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Customer Ratings & Reviews

Your price for this item is $1,234.99
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Customer reviews

Rating 4.7 out of 5 stars with 635 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers recognize the 55" Class BRAVIA XR X90K LED 4K UHD Smart Google TV for its exceptional picture quality, vibrant colors, and user-friendly setup. They appreciate the immersive gaming experience and the overall excellent sound quality. However, some users have expressed concerns regarding the small and consolidated remote control, limited viewing angles, occasional connectivity issues, and warranty coverage.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 31 Showing 601-620 of 635 reviews
  • Rated 1 out of 5 stars

    Donald Cummings..not so good

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I like the TV.BUT was lied to and told info that was false. I have closed and canceled this account and paid the balance in full. I have always used these stores for all my entertainment products. I have given everything but the tv back for credit. This account is now zero. I have disputed the hard inquiry and at this point never will do business with you. I have points I will use but have a VERY BAD taste in my mouth from this incident.

    I would recommend this to a friend
  • Rated 1 out of 5 stars

    Don't buy a sony TV

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    With out a doubt Sony has to be the worst choice for a TV. 10 to 15 years ago they were pretty good, this is my second Sony in 2 years and I really REALLY regret this purchase. Most apps crash, support from sone does not exist. Run as far away from Sony as you can. That said the people who work at Best Buy are great...

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mike, We're sorry to hear about the app-related issues you're having. This is usually not the case for our TVs nor the experience we want you to have. We would like to know more about these specific issues so we can find the best solution to help you out. For now, please make sure that the firmware version of the TV and all the apps that you're using are up to date.

      May we contact you to help and get more information? If so, please email the below information to socialsupport@am.sony.com. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony Model Number:
      Additional Information regarding your experience with the XR55X90K:

      We are sorry for the inconvenience and hope to speak to you to resolve this matter.

      Sincerely,
      Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Fantastic Picture, Poor Sound

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Poor sound but we have a Samsung soundbar and that works great. 1 big thing is that every channel we tune too has a different volume. Very annoying and didn't have that with our last TV. 2nd thing is that each time I turn on the TV it opens on the home screen and not on the last channel when the TV was shut off. Picture quality is very good and refresh rate is awesome.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ShawnM, Thank you for taking the time to review the BRAVIA XR X90K Full Array LED TV. You can configure various settings related to the TV’s sound such as sound quality and sound mode. The actual display may vary or some settings may not be available depending on your model/country/region, TV settings, and the connected device. Press the (Quick Settings) button on the remote control, then select [Settings] — [Display & Sound] — the desired option. To display last used input, please refer to this link: https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-55x90k/articles/00257833
      Thanks for choosing Sony. Jay Sony_US

  • Rated 1 out of 5 stars

    No amazon prime purchases.

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I realize this is not the TV's fault but we cannot buy Prime movies through the Amazon app on this TV because it's Google TV. I wish I knew this before buying. Apart from that, average TV.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RichardM,

      While we're glad you like most of the features of the TV, we're sorry to hear if you can't complete in-app purchases from Prime Video on-device on your TV. As of June 1, 2022, users with devices running the Android™ operating system can only buy, rent, or subscribe to Prime Video™ content by visiting the Amazon website (http://www.amazon.com/) or via the Prime Video app on other supported devices. Content or subscriptions purchased via the website and/or another supported device will continue to be playable in the Prime Video app on your device. Know that we take all feedback seriously and will pass your suggestions along to the proper team for future enhancement.

      For more details about the service notification, please refer to this link: https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-55x90k/articles/00279895

      If you need further assistance regarding your concern, please email the below information to socialsupport@am.sony.com.
      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony TV Model Number:
      Additional Information regarding your experience with the X90K:

      We appreciate you and thanks for shopping Sony!

      Regards,
      Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Happy Tv

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great price and the picture is so good.me and my family are very happy with this purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi StephenP, That's awesome! We are glad to hear that you and your family are very happy with your new Sony BRAVIA smart TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. You chose the best TV brand. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Worthy purchase

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture is beautiful, the popping colors, clear and amazing. Excellent quality

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ManeeshS, We are glad that you like the picture quality of your Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy your movie nights! Vincent Sony_US

  • Pros mentioned:
    Gaming, Picture quality

    Rated 5 out of 5 stars

    A great intermediate option

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV, love the display quality. The sound is also great. Also great for gaming.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi user275689,

      Fantastic! You've made a great choice! We are so happy to know that you are loving the incredible picture & sound quality of the XR55X90K. We are also delighted to hear that you find it perfect for gaming.

      With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you for the perfect star review and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Tv

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We bought this Tv for our new apartment after our last one stopped working, and we got impressed with the quality of it !!! Great sound and picture, several customization options for your choice as well, Overall an excellent purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello MariannaM, We are glad you now have an excellent smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great quality

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tv is great quality as expected with any Sony product. The picture is sharp and has a ton of options to configure. I feel the sound could be a little better as it requires a higher value to achieve the same sound level as my old flat panel.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi user549779,

      Thanks for sharing your 5-star review and experience with the X90K. We're glad that you are enjoying the picture quality of the TV. Your feedback about the sound quality is greatly appreciated. You do have the option to adjust the sound settings of the TV to tailor-fit the sound quality to your needs. Please refer to this link for more information:

      https://helpguide.sony.net/tv/jusltn1/v1/en-003/01-03-09_02.html

      With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      In case you need further assistance, please email us at socialsupport@am.sony.com with the following details:

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:

      Or contact our product support team via phone call or chat through this link:
      https://us.esupport.sony.com/support/s/service?language=en_US.

      Thanks for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Getting the job done

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The people in Crystal Lake at the high management level were incredible and helping me resolve. The issue I needed. I wish I could remember who it was of the banishment, but the first person did not help us at all but I believe it was either the assistant manager or manager of the store, and the partner of his that work together to resolve my issue I couldn’t be more thankful, but it was the Crystal Lake store and if you ask them about this TV that I got the Sony, it’s the higher priced one for service was above and beyond

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertH, Awesome! We are glad to hear that you are happy with your new TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Yo Awesome!

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice Flat Screen TV luv the picture quality and got it at a great price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ShellyShell, we're glad you love the picture quality of our product! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Beautiful Picture

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    As advertised wonderful picture great color good sound accurate colors great depiction many affects and effects

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RoyW, Thanks for your feedback. We are glad that you like the quality of your Sony BRAVIA smart TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent store service.

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture and clarity. Very simple to set up. Very satisfied with product and Best Buy service.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JerryD, We are thrilled to hear that you are very satisfied with your Sony BRAVIA 4K smart Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony tv

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Pretty great tv so far! Xbox series X looks amazing in 120hz!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EricE, we're glad you are enjoying your new TV! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony bravia

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very happy with this sony tv. Great picture. Would recomend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CariP, Awesome! We are glad to hear that you are happy with the picture quality of your new TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great purchase!

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV is as advertised and a wonderful product! Sound is amazing!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoLynnA, We are happy that you now have a wonderful smart TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Your continued support means so much to us. Thank you for choosing Sony! Vincent Sony_US

  • Rated 4 out of 5 stars

    Good buy

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Have had this TV for 2 years almost 3 and its been good however it just recently started freezing randomly. Other than that its been good.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Ms

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent ,very good tv & easy to operate. Its not complicated

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello GloriaV, We are happy that you like the quality of your Sony BRAVIA TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and sound, Ps5 games look fantastic on it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Toda1969,

      Perfect! We're glad that you are enjoying the sound and picture quality of the TV. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Dre

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Crisp picture never gone wrong with Sony others today don’t match up

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi user960965, We're very grateful for this positive feedback! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Jay Sony_US