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Customer Ratings & Reviews

Your price for this item is $1,234.99
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Customer reviews

Rating 4.7 out of 5 stars with 635 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers recognize the 55" Class BRAVIA XR X90K LED 4K UHD Smart Google TV for its exceptional picture quality, vibrant colors, and user-friendly setup. They appreciate the immersive gaming experience and the overall excellent sound quality. However, some users have expressed concerns regarding the small and consolidated remote control, limited viewing angles, occasional connectivity issues, and warranty coverage.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 32 Showing 621-635 of 635 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 55

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    great look and sound- I love this TV very much-thanks!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JTR2023, We're glad to hear that you love this TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for giving the product a perfect rating! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 3 out of 5 stars

    Sony x90k

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture quality is good but viewing angels is not good and this tv has many problems first some time sound get sissling and some time we hear sound but no video and video get green so i think this model tv hardware issues

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Binu,

      We're sorry to hear that you're having issue with this TV. We apologize for any inconvenience. You can configure various settings related to the TV display such as color and brightness for picture quality, or screen size. The actual display may vary or some settings may not be available depending on your model/country/region and the content you are watching. Press the (Quick Settings) button on the remote control, then select [Settings] — [Display & Sound] — the desired option. Please ensure your TV has the latest firmware installed(v6.6495) by going to Help > System Software Update > Software Update.

      If you are unable to resolve your concern, you can follow the troubleshooting steps from this link:  https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-55x90k/articles/00200862

      In any case that you need our assistance, please email the below information to socialsupport@am.sony.com or chat with us from Sony’s e-support webpage. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony Model Number:
      Additional Information regarding your experience with the XR55X90K:

      We are sorry for the inconvenience and hope to speak to you to resolve this matter. We appreciate you and thanks again for shopping Sony!

      Sincerely,
      Jay Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Excellent mid price TV

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture. Good sound without a sound bar. Easy to program. Connects easily to an iPhone with AirPlay

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi user731412,
      Thank you so much for taking the time to leave us a 5-star rating! We're really glad you like the excellent picture, sound, features and overall performance of your new TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 3 out of 5 stars

    Good tv but you can do better for the money

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic imagine and colors but fall short because of ghosting when playing games. For just content viewing it is a nice tv. I ended up with a TCL R646 and it is a much better value.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnnyT,

      We're sorry to hear about this issue. We apologize for the inconvenience. You can configure various settings related to the TV display such as color and brightness for picture quality, or screen size. The actual display may vary or some settings may not be available depending on your model/country/region and the content you are watching. Press the (Quick Settings) button on the remote control, then select [Settings] — [Display & Sound] — the desired option.

      If you are unable to resolve your concern, you can follow the troubleshooting steps from this link: https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-55x90k/articles/00200862

      In any case that you need our assistance, please email the below information to socialsupport@am.sony.com or chat with us from Sony’s e-support webpage. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony Model Number:
      Additional Information regarding your experience with the XR55X90K:

      We are sorry for the inconvenience and hope to speak to you to resolve this matter. We appreciate you and thanks again for shopping Sony!

      Sincerely,
      Jay Sony_US

  • Rated 5 out of 5 stars

    Bright TV

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I got this TV because it is bright. It is in a room with large windows. The OLED TVs weren't as bright.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi user568937, we're glad you are enjoying your new TV! With this TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Sony TV

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    no wonder why sony is the most reliable tv, i will buy again

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi kenjames,

      Thank you for your purchase and we are honored to have customers like you. We're glad to hear that you like your new Sony TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      -David Sony_US

  • Rated 5 out of 5 stars

    Old guy

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’m 77 and have only had Sony TV and that is all I probably will have

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello OldGuy, We apprecate your 5-star review. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for choosing Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Sony Bravia 55" TV

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love it! I really appreciate access to my apps.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MonicaM, We are thrilled to hear that you love your Sony BRAVIA TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 1 out of 5 stars

    Bad color and blurry image

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Just wasn't happy with this tv. I had to buy a new TV as my x900e kicked the bucket. No repair options in my area. So went with this based on so many reviews saying this tv was the ONE in 2022. Well it isn't, at at least not for me. My experience with it was very short lived as I owned it for only about a week and a half and I was not able to get the image correct, the final straw ended up being my wife telling me that she realized the image was very blurry and asked me if I had noticed that. I said I had but I wasn't saying anything as I just figured it was me being me (I love to have a TV with a perfect image my x900e was that TV for me). Anyway long story short I ended up taking this back after she said something and I ended up coming home with the 95k, very very happy with this TV have had no issues so far.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NYCBori83, we're sorry to hear that you had issues with the picture on this X90K model. It is recommended to follow this link when dealing with picture issues on the TV:

      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-55x90k/articles/00032635

      We have our Support team that is always happy to assist. May we contact you to help? If so, you can email us anytime the below information to socialsupport@am.sony.com.
      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony TV Model Number:
      Additional Information regarding your experience with the X90K

      We're glad you are enjoying your X95K TV so far. Thanks for trusting SONY.

      Sincerely,
      Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great value!

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Clear and bright viewing quality in any light. An incredible value compared to higher priced OLED panels.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AndrewD, That's great! We're glad to hear that! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. Thank you for choosing Sony! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Nice picture

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice picture quality but the gigantic,overly complicated menu's are almost comical.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Skipster, We're very grateful for this positive feedback! With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing BRAVIA XR X90K TV! Jay Sony_US

  • Rated 3 out of 5 stars

    Help !

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very little sales help. Actually, no help in store. Difficult to set up. Still won’t turn on with Comcast remote.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SteveS, We are sorry to hear that you are experiencing difficulties with your Sony TV. We'd love to troubleshoot the issue and make this a better experience for you.

      Unfortunately, due to the current Best Buy phishing protocol for your protection, we cannot provide a direct email or phone number for customer support as of now. Please find Sony Electronics' Support information: Go to our support website > click on “Support” > scroll down click on “Contact Support” > click on "TV and Projectors" and from there you'll see different ways to contact us.

      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Name:
      BestBuy Username:
      Model Number:
      Question/concern:
      Telephone Number:

      Regards,
      Carl Sony_US

  • Rated 1 out of 5 stars

    Garbage

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Worst TV I ever owned. Have to unplug at least once a week for it to connect to my network. 3 other TVs on same network have no issues. The black and refresh rate is no where near what was advertised. Customer service never resolves the issue that my TV is trash and keep trying updates. Worst money I ever spent.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JasonS, We apologize for any inconvenience that you experienced with your Sony X90K. This is definitely not the news that we would like to hear. Please allow us to help you and turn this into a better experience. If the Wi-Fi signal on your TV drops or intermittently disconnects, please follow the troubleshooting steps on the link below:

      https://www.sony.com/electronics/support/articles/00184183

      There are also various settings that you can configure in [Picture] settings to increase the brightness, colors, black and contrast level to improve the overall viewing experience on your Google TV. You may refer to the link below for more information about the picture adjustment settings of the TV:

      https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-03-09_01.html

      We also want to know more about the refresh rate issue you're having. May we contact you to help and get more information? If so, please email the below information to socialsupport@am.sony.com. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony Model Number:
      Additional Information regarding your experience with the XR55X90K:

      In the meantime, if you're unable to get 120hz refresh rate on this TV, set the HDMI signal format to Enhanced format.

      To change the HDMI signal format setting, press the (Quick Settings) button on the remote control, then select [Settings] — [Channels & Inputs] — [External inputs] — [HDMI signal format] — [Enhanced format].

      REF: https://helpguide.sony.net/tv/iusltn1/v1/en-003/04-09_02.html

      Note:

      -120 Hz is supported by HDMI IN 3 and IN 4
      -To display 4K 120 Hz, an Ultra High-Speed HDMI Cable that supports 48 Gbps is required. Refer to the cable specifications to find out whether a cable supports 48 Gbps.

      Regards,
      Sam Sony_US

  • Rated 1 out of 5 stars

    No More Sony

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Purchased the 65 X95K 13 months ago and it just ceased to operate properly. The bottom third of the screen began flickering. Very irritating. Of course, it is out of warranty. No more Sony products. Going get an LG C3 elsewhere where they give me a 5 year warranty.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChuckinAllen, We're sorry to hear about your TV. Does the issue occur when watching specific channels or does it happen on all? Does it happen on every input device or does it only happen when watching streaming apps?

      Kindly check the link below : https://www.sony.com/electronics/support/articles/00200862?utm_source=glean There are steps in the article that can help you with your concern.


      If you need further assistance with your device, you may reach us at socialsupport@am.sony.com with the following details :

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony Model Number:
      Additional Information regarding your experience with the unit:

      We are sorry for the inconvenience and hope to speak to you to resolve this matter.

      Sincerely,
      -Craig Sony_US

  • Rated 5 out of 5 stars

    Happy buyer

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv for the money works great whit ps5 great value

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi OscarJ, That's great! We're glad to hear that! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for giving the product a perfect rating! Jay Sony_US