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Customer Ratings & Reviews

Your price for this item is $1,234.99
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The comparable value price is $1,299.99

Customer reviews

Rating 4.7 out of 5 stars with 634 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers recognize the 55" Class BRAVIA XR X90K LED 4K UHD Smart Google TV for its exceptional picture quality, vibrant colors, and user-friendly setup. They appreciate the immersive gaming experience and the overall excellent sound quality. However, some users have expressed concerns regarding the small and consolidated remote control, limited viewing angles, occasional connectivity issues, and warranty coverage.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 4 Showing 61-80 of 634 reviews
  • Cons mentioned:
    Hdmi ports, Viewing angle

    Rated 4 out of 5 stars

    Buy at clearance price.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great product for sale price. Not worth retail price. Limited viewing angle. Great for rooms that would require a bright screen. Hdmi ports are spaced too close together making impossible to utilize them all.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoshuaS, Thank you for your honest review! We are glad to hear that you are happy with the deal that you purchased the TV with! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Remote control

    Rated 4 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far so good. It's a beautiful picture and, for an open box purchase, it was a great deal. They did have it listed as "excellent" condition but it did now have a remote, stand, or power cord. They threw a power cord and a universal remote with the deal to make it fair. I didn't need the stand.

    I would recommend this to a friend
  • Pros mentioned:
    Color
    Cons mentioned:
    Software

    Rated 4 out of 5 stars

    Sony Bravia XR 90B

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Geek Guys were Great!! Color V.Good, Op System not good drops streaming on every show...I was told that chip set for streaming for major brands are weak..I have a 10year old Panasonic that never drops streaming!! I purchased a Roku Ultra with quad core chip..not one problem..perfect. Another way they try to max profits.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JackM, Awesome! We're glad you like the vibrant colors of your Sony X90K. Sony's commitment to customer satisfaction is our top priority. The Wi-Fi signal on your TV may drop or intermittently disconnect for various reasons. Please follow the troubleshooting steps on this link to resolve the issue.

      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-55x90k/articles/00184183

      If you are unable to resolve your concern, please email us at [email protected] with the following details:

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:

      With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Staying away from cheap tvs for good

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have always been a Sony fan and starting going with cheap tvs once 4K was a thing. But the lagging OS would make me not enjoy the TV. Finally bought a Sony again, and the TV is quick and the picture and sound are amazing.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 55" Bravia

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very happy with picture and sound quality for the price of this unit. could not justify higher price units for the picture quality or other differences advertised.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DaveVA, we're glad you like the picture quality of our product. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great for anything film

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Did tons of research and trust me this one is it, especially if you're using ps4/5 or movies or whatever. Full array hits different so make sure you get the feature. It'll feel like the moon is shing at you or literally behind the screen. Amazing tv. Bravo Sony, or should I say....Bravia

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony TV 90k, best Tv I’ve ever owned

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Finally went back to a Sony TV and it’s the best TV I’ve ever owned. One remote operates tv, cable box, all my apps and sound system. Great picture. Easy to setup.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EugeneT, Welcome back! We are glad that your new Sony BRAVIA is the best TV you have ever owned. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for sharing your aweome experience and for choosing Sony! Enjoy! Vincent Sony_US

  • Pros mentioned:
    Color, Sound

    Rated 5 out of 5 stars

    Sony Bravia

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent product!! As a rule of thumb, it's pretty hard to go wrong when buying a Sony TV. Fantastic color, brightness, black, processing, and sound

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LPJR, Thanks for sharing your feedback. We are glad that you like the quality of your Sony BRAVIA TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Your continued support means so much to us. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Real Good.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This 55" Screen SONY is Really good. The right amount of brightness and excellent color. I recommend as excellent value for it's @ $900 to $1,000 cost.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Thomas, We are happy that you like the picture quality of your Sony BRAVIA 4K smart Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for trusting Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Did not disappoint

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We purchased a 55” and are very happy with it after a week of ownership. It was easy to set up and the picture quality is great. We are used to Roku so I was a little worried about Google Tv, but it turned out to be a good replacement. The apps load fast and we did not have any streaming issues so far. The only negative is that the remote is not backlit. Our old tv had a backlit remote and we miss that function during night time. Other than that, highly recommended.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi As2021, We are glad that you are very happy with your new Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. We take all user input seriously and will make sure your comments reach the appropriate person, especially with the remote. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    SONY TV

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love my TV it is so easy to set up & the quality is amazing

    I would recommend this to a friend
  • Pros mentioned:
    Color, Picture quality

    Rated 4 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture is nice. It has plenty of brightness for well lit rooms. My only gripe is that it doesn't play well with arc. It kept causing input problems. I had to buy a soundbar that has e-arc. Now everything works as intended.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thanks for sharing your experience, ChrisW! We're happy to hear that you're enjoying your new Sony 4K LED TV. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. We also appreciate your feedback regarding the ARC function of the TV. Make sure to use high-speed HDMI cable and update your TV with the latest firmware version. Thank you for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    SONY TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent tv for bright room. It has a great picture with very little glare. Best Buy definately hrlped us find what we were looking for. Thank you

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KathyD, We are glad that you like the picture quality of your new Sony BRAVIA smart Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Remote control

    Rated 5 out of 5 stars

    I love my Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture is crisp clear. It’s not slow when toggling apps. The only downside is the remote. I wish it had a backlight on it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jazz,

      We are happy to hear that you love your Sony BRAVIA 4K smart Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. We are sorry to hear about your concern with the suppled remote control. We take all user input seriously and will make sure your comments reach the appropriate person.

      Thank you for choosing Sony!
      -Vincent Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony Bravia 55" TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Sony Bravia smart TV is a very nice addition to my home. The colors and clarity are really excellent and the remote and adjusting settings is very easy to use.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That's great, CynthiaS! We're glad that you love your new TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you so much for the 5-stars review and for purchasing the 55" X90K! -Craig Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Easy set up

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The set has a clear picture. It was very easy to set up, you basically let the television do it for you. Good price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello RobinP, We are glad to hear that. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Love my TV!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV! Love the color & the sound! This is one of th3best TV’s we’ve ever had. We have the larger version of this Television too!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Sullivan, We are thrilled to hear that you like the picture and sound quality of your new Sony BRAVIA smart Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Color, Sound

    Rated 5 out of 5 stars

    My personal theater

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love my new Sony Bravia tv it looks spectacular, the color the contrast, and let’s not forget the sound, it’s Awsome.it’s like having a theater in the house

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chulerico23, Awesome! We are glad to hear that you are happy with your new TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Software

    Rated 3 out of 5 stars

    Great image, broken operating system

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful images quality but the operating system is horrendous. I have to restart the TV at least once a week to get the YouTube and ESPN apps to work correctly. A lot of frustration.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Exceptional picture quality

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture, many features, easy to understand and operate. Geek Squad installers exceptionally helpful getting started

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Will, we're glad you like the picture quality and features of our product. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thanks for choosing SONY! ~Earl Sony_US

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