Last-Minute SavingsLimited quantities.Shop now

Skip to content
Gift Ideas
Main Content

Customer Ratings & Reviews

Your price for this item is $1,234.99
Clearance
The comparable value price is $1,299.99

Customer reviews

Rating 4.7 out of 5 stars with 635 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers recognize the 55" Class BRAVIA XR X90K LED 4K UHD Smart Google TV for its exceptional picture quality, vibrant colors, and user-friendly setup. They appreciate the immersive gaming experience and the overall excellent sound quality. However, some users have expressed concerns regarding the small and consolidated remote control, limited viewing angles, occasional connectivity issues, and warranty coverage.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 5 Showing 81-100 of 635 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 55inch LED

    |
    |
    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Was looking for new smart TV, this Sony is as good as many for 1/2 the price very happy with quality and price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GeorgeT,

      We appreciate the 5-star rating! We're glad that you're happy with the quality and price point of the TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      -David Sony_US

  • Rated 5 out of 5 stars

    Perfect tv to play in ps5

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    A really good tv, so good to use with my ps5 and my pc its perfect

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sleeper TV

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV, better than Samsung or LG. This sony is a sleeper tv and runs better than these other brands. Gaming is smooth and fast picture is high quality, works with Dolby atmos and has Dolby vision. One of my favorite parts is the tv stand rises to fit a sound bar under the tv without blocking the view. This quality is perfect for me because my tv is not mounted. I did not expect to fall in love with this tv the way I did but it’s currently my favorite. Great choice.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KennethS, That's great! We're glad to hear that! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for sharing this review. Jay Sony_US

  • Pros mentioned:
    Gaming, Picture quality

    Rated 5 out of 5 stars

    Amazing TV

    |
    |
    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing picture quality. Easy to use interface. Great for movies and gaming

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SamKM, we're glad you like the picture quality of our product. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent TV

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this TV after reading the reviews. The image quality, brightness ans picture are amazing. The colors are shockingly vibrant. Other reviews talked about how good the sounds was, but I dont agree with that at least. My inexpensive sound bar has much better sound. Since I didn't expect to use the built-in sound, I really don't care about that. The built in Google TV was nice, because I could drop a device and free up an HDMI port.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi bdkrolczyk, we're glad you like our product. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Amazing TV

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought coz it had 120hz refresh rate for gaming and was in budget. Great picture quality. Sound can be better.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AdityaM, We are happy that you like the picture quality and 120 Hz refresh rate panel of your BRAVIA TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. You can always adjust the sound quality of your BRAVIA according to your preference: https://helpguide.sony.net/tv/jusltn1/v1/en-003/01-03-09_02.html. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Very Good Tv

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Didn’t think there would be a difference from my older Sony Bravia XBR9. Stayed with Sony as we’ve had a Sony since 2009 (Still working fine). Needed an up to date tv to go with our new Bose sound bar and subwoofer. Comparison between this tv and cutting edge ones didn’t show any significant differences in quality of the picture, especially when factoring in the quality of the signals being used by the cable providers. Picture is crisp in normal viewing mode and excellent when playing 4K content.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GaryH, We are happy to hear you are enjoying the picture quality of this TV.
      With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony. Jay Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Sony review

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony Bravia Tv is awesome. It has a great picture and the outside light has little effect on it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Crazyhorse, We are glad that you like the picture quality of your Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Fantastic TV

    |
    |
    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great TV. Picture quality is amazing and the sound carries through the entire liwer level of the house. It can be too loud at times even on low vol numbers. Its a good problem and impressive considering how small they are. Very happy with the tv. The screen is reflective if opposite a window so keep this in mind.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidS,
      Thank you for the 5-star rating! We're delighted to hear your enjoyable experience with the incredible picture and sound quality of your X90L TV. Your satisfaction means a lot to us. For best picture quality, we recommend not exposing the screen to direct illumination or sunlight and avoiding installing the TV in a room with reflective walls and floor materials. We really appreciate your feedback and thanks again for purchasing Sony! - Kris Sony_US

  • Pros mentioned:
    Gaming, Picture quality

    Rated 5 out of 5 stars

    Sony x90k great tv for all uses

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv has great picture quality and is great for movies shows and gaming on the ps5 very happy with this tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KeithC, We're glad to hear that you are happy with this TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Jay Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Mrs.

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality. Easy to install and operate.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi IleenF, we're glad you like the ease of setup and picture quality of our product. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony TV

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very pleased with this purchase. The tv is just the right size, the controls are very easy to use.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MaryN, we're glad you are enjoying our product! With this TV, Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Awesome tv

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture is amazing! The quality, color, and overall clarity is better than anything.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AngeloT, We are glad that you like the picture quality of your new Sony BRAVIA smart Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    My new SONY TV is GREAT

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    i truly love this TV,picture is amazing, great colors, and sound is really good, great TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Jake71, We are thrilled to hear that you truly love your new Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture & great sound. Pretty easy to set up-- lots of options.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello RosalindE, We are glad that you like your Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Jack C

    |
    |
    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV has very clear colors and a great picture. It is also very easy to set up

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JackC, We are thrilled to hear that you like the picture quality of your new Sony BRAVIA smart Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Outstanding Picture

    |
    |
    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The best TV I ever owned. Outstanding picture. Easy to install.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chuck, We are thrilled to hear that your new Sony BRAVIA is the best TV you eve owned. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Your continued support means so much to us. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love my new TV!

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and reasonable price! Perfect for our family room.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello LeslifromLex, We are glad that you love the perfect smart TV in your family room. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for trusting Sony! Enjoy your movie nights! Vincent Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Television

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv love the picture and colors love the way live tv is setup

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello ShannonR, We are thrilled to hear that you love the picture quality of your Sony BRAVA TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Sony Bravia XR X90K TV

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Outstanding picture quality, vibrant colors, streaming made easy. What more could one ask for.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chris, Perfect! You definitely made the right choice! We're very pleased to hear it meets you needs and you are very satisfied with your purchase. Good to know you like the rich, vibrant colors, intuitive Google TV platform, and exceptional 4K HDR picture quality of this TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Jess Sony_US