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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 635 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers recognize the 55" Class BRAVIA XR X90K LED 4K UHD Smart Google TV for its exceptional picture quality, vibrant colors, and user-friendly setup. They appreciate the immersive gaming experience and the overall excellent sound quality. However, some users have expressed concerns regarding the small and consolidated remote control, limited viewing angles, occasional connectivity issues, and warranty coverage.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 6 Showing 101-120 of 635 reviews
  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture,great colors, nice and clear, love this television.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FransicoR, Awesome! We are so glad to hear that you are happy with your new TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Worth the Purchase

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is crystal clear and the colors are vibrant. Worth the purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello LMS512, We are thrilled to hear that you like the picture quality of your new Sony BRAVIA smart TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Love it!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture. Easy to set up and get going. Works perfectly with the PS5.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MatthewE,
      Thank you for such a great review! We're glad to hear your enjoyable experience with the outstanding picture quality, easy setup and overall performance of your new TV. The X90K is definitely great for PlayStation 5. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent Sony Bravia television

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice! The picture is awesome! The clarity in the 4k uhd views are mind blowing. It has Dolby atmos, imax enhanced and colorful picture images you wouldn't believe. The wi fi is great! The apps play with no problems. Love this Sony Bravia TV. I love Sony TV's!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Fantastic! Thank you very much for the perfect star review, LatriceS! We are truly happy to know that you're satisfied with the amazing picture & sound quality, stable Wi-Fi connectivity, and Google TV feature of your XR55X90K. Thank you for the perfect star review and for choosing Sony! - Romeo Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great buy

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and great installation. Easy to use remote.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BedrooomTV, Amazing! We're thrilled to hear you are overall pleased with the performance of your BRAVIA XR X90K. Good to know the installation of this TV turns out extremely well and you like the excellent picture and easy to use remote as well. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase and for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Terrific purchase!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I'll add my opinion to the overwhelmingly positive reviews about the beauty of the picture on this TV. The colors are accurate and so detailed with 4K content it looks like a clear window on the world. The sound was good in the store but the very different environment at home required a 3.1 sound bar (Sony HT-G700) to clear up and understand voices. I highly recommend this television.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rolf, We're glad that you like the picture quality of your TV. We also appreciate your feedback about the audio quality. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Color, Sound

    Rated 5 out of 5 stars

    Tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the Color and sounds went I see movies wow the best

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      H FranciscoD, We are thrilled to hear that you like the picture and sound quality of your new Sony BRAVIA smart Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Great tv all around

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Extremely pleased with the sharpness and vivid color of picture

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CindyR, Excellent! We're very pleased to hear you like the sharpness level and vivid color of your new Sony X90K. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia , impressive .

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sharp , clear , crisp colors . Sound quality is great you don’t need sound bar with this one . Rare we have it over 20-25 volume . Remote control design is detailed . We enjoy movies and binge watching shows . First job was a cable guy installed a lot of TV’s early on , I always wanted Sony Bravia it didn’t let me down .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TimR, We are glad to hear that. Thanks for sharing your awesome experience with your BRAVIA smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy your movie nights! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    The Sony Bravia XR lives up to its expectations

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The 4K picture is wonderful--IF you are actually looking at a specifically produce vignette shot in4K. I watched travelogues from different countries on You-tube TV and the picture was stunning. Every day news &TV shows are not so spectacular as they are filmed with a different kind of camera. Great TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JessikaS, We are glad that you like the picture quality of your BRAVIA, especially in 4K. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. We take all user input seriously and will make sure your comments reach the appropriate person. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Sony

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture, and color, perfect size television

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RickR, We are glad that you like the picture quality of your new Sony BRAVIA smart Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good Things Come to Those That Wait

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This was my first Sony TV in years. Had very good luck with Samsung and Vizio over the years, but kept an open mind as I searched for a new 55 inch TV for a specific place over a new electric fireplace buildout. Easy to set up, great picture and the Dolby Atmos teaming up with the HDMI Arc connection to my Polk Soundbar, gave me everything I needed at a great price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Wheaties, We're glad to hear that you chose this BRAVIA XR X90K Full Array LED TV. With this TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony. Jay Sony_US

  • Rated 5 out of 5 stars

    Sony purchase

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We received excellence working with Best Buy’s Geek Squad while purchasing and installing our new Sony TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LindaP, It's great to hear that you were assisted well by our local dealer. We hope that you also liked your new Sony BRAVIA smart Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Clarity and Simplicity at a Great Price

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV replaces an Insignia of the same size that was impossible to navigate. The picture is outstanding — crisp and easily able to handle pro sports action. Even better, the voice-controlled remote is very simple to use. My husband speaks a couple words into the remote and gets the programming he wants. We highly recommend this TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TruGal33, We're glad to hear that you chose this TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for giving the product a perfect rating! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great T.V.!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We've only had this tv for a few weeks, but we really like it! The picture quality is amazing and even in a brightly lit room, it still works great. The interface is very easy to work with. We held off buying a sound bar, but we may not need it. The built-in speakers work really well…surprisingly so!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Terrie, Thanks for sharing your awesome experience with your new Sony BRAVIA 4K smart Google TV. We are thrilled to hear that you like the picture and sound quality of your new Sony BRAVIA. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Very Good Deal!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It is an amazing TV in picture, sound, resolution, and price!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lokman, That's awesome! We are thrilled to hear that you like the picture and sound quality of your new Sony BRAVIA smart Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    55" A Sony flat screen

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love my 55" flat screen. Intense colors and easy to use.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      HI Good,

      Thank you for the purchase and we're glad to hear that you love your new Sony television. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Terrific TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and sound. Easy to set up. Price was right.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi stan, We are so glad to hear that you are happy with the picture and sound quality of your new TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good buy

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    great picture. The sound system is much better than the Samsung that I had previously. With that one I had to turn it up to 100 and the sound was still poor. But with this Sony the sound is perfectly good in the 20s. I have NOT had to go above 50 (out of 100) on anything on the tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi powercord, We are thrilled to hear that you like the picture and sound quality of your new Sony BRAVIA smart Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    55 inch Sony Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Set up was pretty simple. Delivery was a breeze too. I paid for the take a way so they took my old one. Tv is great in a well lit room. I have 90 inches of window space so its brite and tv kept its color very well. Iam pleased with my purchase as i usually shop LG. Tv is very nice.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SusanM, We are glad to hear that you are pleased with your new Sony BRAVIA 4K smart Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for trusting Sony! Vincent Sony_US