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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 635 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers recognize the 55" Class BRAVIA XR X90K LED 4K UHD Smart Google TV for its exceptional picture quality, vibrant colors, and user-friendly setup. They appreciate the immersive gaming experience and the overall excellent sound quality. However, some users have expressed concerns regarding the small and consolidated remote control, limited viewing angles, occasional connectivity issues, and warranty coverage.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 7 Showing 121-140 of 635 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Brand new Awesomeness

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Purchased this product brand new and i am loving it! I am a gamer so i eanted to make sure i got an awesome tv gor gaming as well and it is AWESOME. Best Buy had my product ready for me at pickup. Also picking up was super easy!. Thanks Best Buy

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Keycorrea21,
      Thank you so much for such a great review! It's wonderful to hear that we were able to give you a good match for your viewing and gaming needs. Nice to know that you had a great and easy time purchasing the unit. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I've always been a Sony fan and this TV does not disappoint. It's honestly way more TV than I need but the sale price was too good to pass up. I also enjoy the layout of Google TV operating system. I don't have much input on the audio because it's hooked up to a surround system.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JakeZ, We are glad that you like your new Sony BRAVIA and enjoying the Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Your continued support means so much to us. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    A very high quality TV.

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this Tv specially when its running apps fast and no glitch, Real contrast picture and coloring is beautifull, but every once a while you have to restart it cause google tv gets crazy and not connecting to the internet.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MohammadtaqiF, Thank you for the positive review! We're very happy to hear you love the great picture quality, beautiful colors, and the seamless experience when running your favorite apps. We're sorry to hear about the internet connectivity concern that you're having. For intermittent Wi-Fi Connectivity issue, please follow the troubleshooting steps on the link below to resolve the issue:

      https://www.sony.com/electronics/support/articles/00184183?utm_source=glean

      If you are unable to resolve your concern, please email us at socialsupport@am.sony.com with the following details:

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:

      With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Great 120HZ TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Purchased primarily for htpc gaming and wanted 120HZ & full array dimming. I'm really pleased with this TV. One oddity...the tv is connected to a receiver so everything can turn on and off together. Occasionally, after I power everything off, the receiver kicks back on.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NoSpaces, We are happy that you are very pleased with your new Sony BRAVIA 4K smart Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Make sure to update the firmware of your headphones to improve its performance: https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-55x90k/downloads. The updates include key features, applications, bug fixes, and feature improvements. Should you need further assistance, you can email us at socialsupport@am.sony.com. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    No other choice in ny book than sony tv

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv we bought for our daughter, for her room for xmas. We have had this tv for almost a year. It is amazing. The sound is amazing. The picture quality is absolutely incredible. I think sony makes the best tvs.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Amis, Perfect! Thank you so much for sharing your experience so far with your X90K Full Array LED 4K TV! We're truly glad you love everything about this great TV, especially the top-notch picture and audio quality. You chose the best TV brand! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Sony TV

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv with great picture quality and functionality the only problem I’ve run into so the google system fails to follow any sort of commands like asking it to turn the tv off or turn it on and so on but overall great for gaming and great for watching movies/streaming

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MathewC,

      Thanks for commenting! We are thrilled to hear about your satisfaction with the amazing picture quality and superb performance of your XR55X90K. We are sorry if you're experiencing an issue with the voice command feature. To resolve this problem, let's try to isolate and address it by following the troubleshooting on these articles:
      https://www.sony.com/electronics/support/articles/00186878
      https://www.sony.com/electronics/support/articles/00109227

      I hope this helps.

      Should you need more assistance, please feel free to contact us and we'll be more than happy to assist you. You may send us an email at socialsupport@am.sony.com with the following:

      Name:
      BestBuy Username:
      Model Number:
      Issue:
      Telephone Number:

      Thanks for choosing Sony!

      Best regards,

      Romeo
      Sony Social Support Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Value Pick!

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV for the price. The image is crisp and clean with little motion blur. You can notice the darks get brightened by the pixels around them but that is expected from a non-oled.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TylerP, perfect! You've certainly made a great choice! We are extremely pleased to hear your satisfaction with the amazing performance and reasonable price of your XR55X90K. Thank you very much for sharing your excellent experience and for choosing Sony! - Romeo Sony_US

  • Rated 5 out of 5 stars

    Skeptical at first. Great purchase overall

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Don't listen to the bad reviews. I had my doubts but this TV performs and responds fluidly. If you watch the correct media that has the correct specs for HDR. This TV does what is supposed to do, but everyone who complains about video and audio quality are most likely the ones who click the first videos in there search on YouTube. Those videos should not be used as criteria for judgement on this TV. For the price I payed and compared to my old TV, this one is so worth it. I bought it for my PS5 and it switches inputs fast automatically and looks awesome. Super happy. I went straight to the negative comments prior to purchase and they were all wrong in my opinion. Audio is not perfect but you can only fit so much in a 4 in TV. It sounds good enough to me. I'm super happy. I have no complaints.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JasonS, Thank you so much for sharing your experience. We are glad to hear that you are super happy with your new Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Your continued support means so much to us. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing 4K Tv

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Well worth the money spent, the picture for viewing movies and tv shows is clean, colorful and crisp. Sound is matched with that as well. I got this TV for gaming on my PS5 and it definitely delivers by atomizing to give the best viewing and response to game on a high quality level.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KevinC, That's great! We're glad to hear that! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for sharing this review. Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony quality + i love my tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony sets a standard of quality That benefits all consumers. I love my new tv k90 great picture. Its an LED so its more reliable with no burn in problems. I use earbuds on my tv it connects automatically. I can watch 4am and not wake up my neighbors

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Harpsi, That's awesome! We are glad that you love your Sony BRAVIA 4K smart Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love this tv and price

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great sewing room tv. The sound is amazing, the picture when watching live tv, sports and movies is a huge step up from my former tv. I am glad I spent the extra money. I had it mounted and it is perfect. Highly recommend. Kept watching for this to go on sale and finally purchased it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi California2019, We're pleased to hear that you are enjoying the picture and sound quality of your TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Nice Set!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far I have no complaints. When viewing things in Dolby vision its quite amazing. The bright whites in lamps and headlights can be almost too much depending on who filmed the piece. e.g. Reacher the series on prime video. Veey happy with my purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CoryB, we're glad you are happy with your new TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is great. The picture is amazing. I upgraded from a TCL and wow, what a difference. Super bright and colors are true. I have it hooked up through my A/V receiver with Dolby Surround, but did test the internal speakers before hooking up the receiver and audio sounded really good.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SPARKY, That's great! We're glad to hear that!
      With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for sharing this review. Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Review of Sony 55" Class Bravia XR X90K 4K HDR LED

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The new Sony Bravia TV is a pleasure to watch - just ask my wife as she gets to watch it in the living room - I have a twenty something inch Sony in my den. Actually I do get to watch it when we watch the news together, The picture is wonderful.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DennisW, We are glad that you and you wife are enjoying your new Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    A great improvement for Dolby Vision

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Went from a Samsung Q60 to this, wanting the Dolby Vision feature. Too many movies have it and not enough for Hdr10+. Amazing color and quality when paired with an Apple 4k TV. Streaming is amazing, sourced from ripped 4k source is perfect.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chernabog915,

      You made the right choice in upgrading to the Sony X90K! We're glad that you are enjoying the picture quality of the TV. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      -Ralph Sony_US

  • Cons mentioned:
    Hdmi ports

    Rated 5 out of 5 stars

    HDTV worked as expected; takes a while to set up

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This HDTV worked as expected; it takes a while to set up if you do it by yourself. My biggest issue was figuring out which of the HDMI ports in the back to hook up various devices; the sound bar was picky about demanding HDMI #3 be used.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChristopherB, Thank you for the excellent review! We're pleased to hear that this TV has met your expectations. When connecting a soundbar via HDMI, please make sure to plug it in the HDMI IN ARC port of the TV. For your other HDMI devices, you can plug it on any remaining HDMI ports. Hope this helps! For further assistance, please contact our product support team via phone call or chat through this link: https://us.esupport.sony.com/support/s/service?language=en_US.
      With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Highly recommend Samsung TV

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent Quality and Sound! Very happy with our purchase

    I would recommend this to a friend
  • Pros mentioned:
    Color, Sound

    Rated 4 out of 5 stars

    Sony tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Not as sharp as expected. Color is perfect. Sound is good.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertG,

      Thanks for commenting. We are thrilled to know your satisfaction with the amazing picture color and superb sound of the XR-55X90K. We greatly appreciate your feedback with the sharpness of the TV. Picture quality usually depends on the signal and content. This TV features various settings related to the TV display such as color and brightness for picture quality that you can adjust according to your preferences. For details, visit the following links:
      https://helpguide.sony.net/tv/jusltn1/v1/en-003/01-03-09_01.html
      https://helpguide.sony.net/tv/jusltn1/v1/en-003/01-03-09_01.html

      I hope this helps.

      With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you so much for your purchase and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Another great Bravia television

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I've only bought Sony Bravia TVs for the last 15+ years. They never disappoint, I give them away as I upgrade to a newer, as they never die. Beautiful picture, great sound. Bravia is the best model tv on the market

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MikeM, Thanks for sharing your awesome experience with BRAVIA TVs. We are thrilled to hear that you like the quality of Sony TVs. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Your continued support means so much to us. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Breathtaking Visuals

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Stunning Picture whether you’re gaming or watching tv and movies on it. I would highly recommend this for anyone who especially has a PS5 because of the tv features alone. It was built for the PS5 in mind. Buy this TV you won’t be disappointed

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nick, Thank you so much for the fantastic review! We are really happy to hear you're enjoying the superb picture quality, especially when gaming or watching movies and TV, sports, and more on this exceptional TV. It's good to know it works great with your next-gen gaming consoles. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase and for the 5-star rating! -Jess Sony_US