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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 635 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers recognize the 55" Class BRAVIA XR X90K LED 4K UHD Smart Google TV for its exceptional picture quality, vibrant colors, and user-friendly setup. They appreciate the immersive gaming experience and the overall excellent sound quality. However, some users have expressed concerns regarding the small and consolidated remote control, limited viewing angles, occasional connectivity issues, and warranty coverage.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 9 Showing 161-180 of 635 reviews
  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Sony Bravia 55" XR X90K 4K HDR LED TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy to install and works great. I have had very good experience with Sony flat screen TVs vs. other brands that died after a couple years.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mouser, That's great! We're glad to hear that! With this TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for giving the product a perfect rating! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Superior upgrade

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Terrific TV. REPLACED 5 year old Bravia to get 4k picture. Clearly a big step up in picture quality but sound also much improved Also software more compact and user friendly.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EdwardT, That's great! We're glad to hear that! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for sharing this review. Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    You should buy it

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv, does everything I needed it to do and does even more than that. It's a shame I couldn't get the bigger as it wasn't available for purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChristianH,

      You made the right choice! With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Exceptional picture and Sound quality.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The delivery person was excellent. He knew how to set the WiFi and set the TV perfectly. He was very personable and knowledgeable. The picture quality and the sound are perfect.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Shopper, we're glad you like the picture and sound quality of our product. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY. ~Earl Sony_US

  • Cons mentioned:
    Remote control

    Rated 4 out of 5 stars

    Its ok.. a little frustrating but no glitching

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Seems to function well so far. But the remote doesnt have numbers which makes channel surfing difficult and the picture is unimpressive so far. I'll attempt to tweak it in the near future.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CAMark, Thank you for taking the time to review the BRAVIA XR X90K Full Array LED TV. You can find your favorite content faster than ever using the power of your voice, no remote required. With Voice Search, there’s no more complicated navigation or tiresome typing—you just have to ask. Please refer to this link for more details: https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-55x90k/articles/00201365

      With this TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for sharing this review. Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Very happy with this purchase

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    very happy with the TV. Great picture even in our room which has a lot of natural light. The user interface with the remote/TV is intuitive and easy to use.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello jayman, We are glad that you are very happy with your Sony BRAVIA 4K smart Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Sony TV!!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Sony tv for the price! Very crisp and clear picture. Sound is also not bad for a built in speaker. Replaces a Samsung LED TV. Very satisfied with the purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Marty,

      That's great! We're glad to hear that you like the clear picture quality and price point of the Sony TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. We're happy that you're satisfied with your purchase and thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We bought this smart TV for my sister-in-law. She loves it! The picture is sharp and as a Smart TV it connects to all the services she uses.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NoNickName, We are happy that your sister-in-law loves her Sony BRAVIA 4K smart Google TV. With X90K, she will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes her content all in one place. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Bravia XR 55"

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV fits perfectly above the fireplace mantel. The color is more true to life than our Samsung TV. It is a good value for the money, plus it was on sale.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AnastasiaS, That's great! We're glad to hear that! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for giving the product a perfect rating! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Gift

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I purchased this for my aunt's 75th birthday and she really loves it. The picture quality is really great and she loves the sound.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello KristinK, We are happy to hear that your aunt loves her new Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, she will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes her content all in one place. You chose the best for her. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Quality Brand

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Previously had a Sony Bravia tv and this is my second. Picture is great. It is my first Smart tv and abit of a learning experience. Not sure how to compare ease of use.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WatchingTimeGoBy, We're very grateful for this positive feedback! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for giving the product a perfect rating! Jay Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    BEST COLOR, PERIOD.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Compared all of this year's models, (and last year's too). This sony x90k has good contrast, brightness and sony's crystal clear processing. But THE COLOR! is the best I've ever seen on any TV, any year, any model, (including the higher priced ones). The color is simply stunning; accurate, yet vivid and truly pops. Professional reviews have stated this. TV's are mostly similar, but nothing touches this for a vivid picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PaulWW, We're very grateful for this positive feedback! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    55" Sony Bravia X90K a Great TV for the price.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV, I had just gone two X85J's. They both had the same Problem. The 55" X90K 4K has a great picture and sound. Great TV for the price

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertF, Thanks for the 5-star rating! We're glad that you are impressed with your Sony TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia XR

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We replaced an older Sony Bravia tv with a new 55" XR. Great picture and sound, plus we received a reasonable price at Best Buy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JanlM, We are glad to hear that. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Your continued support means so much to us. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great for gaming

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Workes great with my xbox series x. I would recommend this tv to anyone looking to take full advantage of the current generation gaming consoles.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BrodyA,

      You made the right choice! We're thrilled that the TV works well with your gaming console. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 4 out of 5 stars

    Good but not worth the extra money

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I did a ton of research before replacing our main living room TV and it led me to this TV. Let me just start off by saying I'm just an average Joe who likes to "buy once, cry once" with most things. Picture: It's good, but I can't tell a difference in the quality in this TV versus my outdoor cheap TCL 450$ TV. OS: Smooth when it works, but like every other smart TV I've owned there's times of lag and other apps not wanting to work. We've also had the TV freeze on us to the point that we had to unplug the TV and reset it. Value: In retrospect I would've just bought another cheaper TCL or LG for my usage.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TimR,
      Thank you for purchasing our Sony XR55X90K BRAVIA TV and for taking the time to write this review. We highly appreciate your honest feedback. This will help us improve our future products. Please allow us to help you and turn this to a better experience. To make sure your TV runs as smooth as possible, we highly recommend downloading and installing the latest software for the TV. These links may help you with the software update.

      How to perform a software update on your TV
      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-55x90k/articles/00028577

      Firmware update
      https://www.sony.com/electronics/support/lcd-tvs-android-x90k_x91k_x92k_x93k_x94k-series-55-85-/xr-55x90k/software/00280964


      We want to make sure you’re taken care of. If you are still having the same issue, you can email us at socialsupport@am.sony.com with the following details. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.


      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony TV Model Number:
      Additional Information regarding your experience with the X90K:

      We are sorry for the inconvenience and hope to speak to you to resolve this matter.


      Sincerely,
      Marco Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We have really enjoyed this TV. Picture and sound are awesome. Really appreciate the Best Buy rep pointing us to this TV. The 90 series is worth the extra bucks.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi happycamper, We are happy to hear you are enjoying the picture and sound quality of this TV.
      With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for sharing this review. Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Good for the money

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality. It’s what you would expect from Sony. Make sure you buy warranty with it because nothing is perfect. I had one that gave the red dot of death.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KenN, Thanks for sharing your feedback on the Sony X90K 4K LED TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. We apologize if you've had issues with your previous TV. Make sure to reach out to our support team should you need assistance. Thank you very much for choosing Sony! - Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Sony 4K TV

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture & video quality is top notch. Its connected to PS4, XBOX & streaming is perfect. Sony qualify that will last for years.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Daniel, We are glad that you now have a perfect smart TV for your gaming consoles. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Would recommend to a friend

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It is excellent, better than the one we had before. The picture has better color and brightness. We love a lot.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Rosie, We are thrilled to hear that you love your Sony BRAVIA a lot. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for trusting Sony! Vincent Sony_US