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Customer Ratings & Reviews

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$977.99
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Comp. Value: $1,149.99

Customer reviews

Rating 4.7 out of 5 stars with 515 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

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Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers frequently mention the amazing picture quality of the 55" Class BRAVIA XR X90L, along with its accurate color and fast refresh rate, making it great for gaming. Many customers also appreciate its ease of use. The only concern mentioned by customers is the design of the remote control.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 17 Showing 321-340 of 515 reviews
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    It’s OK

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality is generally good. I don’t know if it’s THAT much better than other less expensive brands.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MattG, we're glad you like our product. Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Amazing Sony Tv

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I'm Loving this New Sony TV!! It's awesome and so fast and i love the apps on the TV. How Seamless everything is. Such a great buy!! I recommend it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi. Tfalle,

      That's absolutely fantastic to hear! We're thrilled you're Loving your brand new Sony TV and that your XR55X90L is proving to be such an awesome and fast experience for you.

      It's great to know you're appreciating the seamlessness of everything, from the lightning-fast performance to the integrated apps on Google TV. We designed it for exactly that kind of intuitive and enjoyable user experience.

      hank you so much for the 5-star review. We're delighted you're so happy with your purchase!
      DiegoV Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture Quality Blew me away,sound quality is excellent, Bought it at best buy customer service was great!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ThomasD, we're glad you are enjoying you new TV! With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Refresh rate

    Rated 5 out of 5 stars

    Awesome 4K TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Its a fantastic TV. I've looking for a 4K TV woth the refresh rate of 120hz. Can't go wrong with Sony so i bought it and couldn't be happier.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tann, we're glad you are happy with your purchase! We're glad you are happy with your new TV! With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    The tv that you want!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful tv, nice colors, this is the tv that you want the remote control is amazing and works with all the apps! In love with our new purchase!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dani, Great! We're thrilled to hear that you are enjoying your new TV. Our amazing 4K Full Array LED TV powered by Cognitive Processor XR™ delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. With Acoustic Multi Audio, it feels as though the sound is coming from the right place in the scene, precisely matching the visuals. Thank you for choosing Sony. Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great TV easy to set up (I used the stand that came with TV) great picture

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RichardS, we're glad you like the ease of setup and picture quality of our product. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Great purchase

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy to install. The legs were a little confusing but we figured it out. Like the idea of being able to adjust the brightness

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CarolT, we're glad you like our product! Enjoy your new TV! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Pleased with Sony Bravia TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture even from a 45 degree viewing angle. Works well with AVR receiver.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WilliamB, Great! We're very pleased to hear you like the excellent picture quality of your new Sony X90L and it works well with your receiver. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Harry

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    real good, I like it. The picture is grate. Grate people to work with.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That's fantastic, HarryH! Thank you for sharing such a wonderful shopping experience. We are delighted to hear that you are satisfied with your purchase and you like the excellent 4K HDR and overall performance of this Full Array LED 4K HDR TV. It's also great that you were assisted professionally. Thank you for purchasing the 55" X90L and for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best tv I've ever bought!!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My Sony 55" Bravo is soooooo Awesome!! Absolutely worth the extra $$$$. Picture quality is outstanding, soundbar very cool. Don't hesitate to buy this one!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LouiseK, wonderful! We're glad you are enjoying your new TV! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Well made TV with Terrific Color Settings

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    love this TV. The vivid color watching this TV, is outstanding

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Will, it is nice to know that you love the picture quality of this BRAVIA XR X90L. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 55” TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Loved the ease of setup. Picture is fantastic and it worked with our current older audio setup. Very happy with this purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Wonderful, BarbaraF! We're glad that you are happy with your new Sony TV. Make sure to keep your device's firmware up to date to enjoy all its features. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality
    Best Buy Employee

    Rated 5 out of 5 stars

    Awesome Sauce

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    Best Buy Employee
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing TV, nothing beats a Sony. Everything included in the TV makes for a luxury experience. Only returning the TV because I want an OLED.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sebastian, Thanks for the positive feedback, though we're sad to hear that you are returning the TV. We'd like you to check out our latest OLED models A95L, A80L or the A75L. Surely you'd be more impressed with the remarkable contrast and every single detail, even in dazzling light or deep shadow. Thanks and regards, -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    QUALITY

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    its a very goo tv the quality of the image was better than I expected!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JavierA,

      Thank you for the positive feedback! We're glad to hear that you like the picture quality of the TV. We appreciate the 5-star rating and thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It’s everything I wanted and expected, delivered on time and set up by two excellent geeks.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MaxwellC, we're glad you like your new TV! Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Review of Sony 55" Class Bravia XR X90L LED 4K UHD

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Color is excellent! A few problems getting from one screen to another.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TroisM,

      We’re delighted to hear you’re loving the excellent color quality! We’re sorry to hear about the trouble navigating between screens, though. Could you let us know a bit more about the issue, like which screens or menus you’re finding tricky to switch between? We’d be happy to offer some tips or troubleshooting steps to smooth things out for you.

      For us to better assist you, please feel free to contact us and we'll be more than happy to assist you. You may send us an email at socialsupport@am.sony.com with the following:

      Name:
      Best Buy Username:
      Model Number:
      Issue:
      Telephone Number:

      We appreciate you and thanks for sharing your feedback!

      Regards,
      Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Mom

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love my new Sony TV and how good it looks, thank you

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DebraB, Thanks for the 5-star rating! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    The smart TV is the way to go

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very happy with this TV, the picture is wonderful. We love Sony products.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GARY, Fantastic! We're truly delighted to hear that you're very happy with your XR55X90L and you're satisfied with its amazing picture quality. Thank you so much for the love and for choosing the best brand, Sony! - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Technology is making TVs better

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Quality of picture and sound unbelievable and definitely an upgrade from my Visio tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RebeccaaT, we're glad you like the picture and sound quality of your new TV! With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Pic!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It’s a Sony! Great picture And last forever. Easy setup.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GTJack, we're glad you like the ease of setup and picture quality of our product! Thanks for choosing Sony! ~Earl Sony_US