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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 497 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers highly value the excellent picture quality and ease of use of the 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023). Many appreciate the vibrant colors and smooth operating system, while some users find the remote control design could be improved. The high refresh rate is also praised by gamers.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 17 Showing 321-340 of 497 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent quality as always from Sony pleased with the audio and video quality

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JasonG,

      Thank you for the 5-star rating! We're glad to hear that you like the picture and audio quality of the TV.
      Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality
    Best Buy Employee

    Rated 5 out of 5 stars

    Awesome Sauce

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    Best Buy Employee
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing TV, nothing beats a Sony. Everything included in the TV makes for a luxury experience. Only returning the TV because I want an OLED.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sebastian, Thanks for the positive feedback, though we're sad to hear that you are returning the TV. We'd like you to check out our latest OLED models A95L, A80L or the A75L. Surely you'd be more impressed with the remarkable contrast and every single detail, even in dazzling light or deep shadow. Thanks and regards, -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Technology is making TVs better

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Quality of picture and sound unbelievable and definitely an upgrade from my Visio tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RebeccaaT, we're glad you like the picture and sound quality of your new TV! With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    New Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Happy with my purchase. Good picture quality. Great price

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Camerabuff, awesome! We're happy to know that you like the picture quality of our product! Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV great service recommended to my friends.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Steve,

      Thank you for choosing Sony!

      We're thrilled to hear that you're enjoying your XR-55X90L TV and that you had a wonderful experience with our service! Thank you for recommending us to your friends; we truly appreciate your support!

      Best regards,
      -Fred Sony_US

  • Rated 5 out of 5 stars

    Gaming

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought for gaming. Pretty good tv for the price. I’d buy again

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for taking the time to share your feedback, MilesT! We're delighted to hear that you're enjoying the XR55X90L for gaming and that it delivers great value for the price. Our team is committed to providing an immersive gaming experience with features like vibrant picture quality and responsive performance. It's always rewarding to know you'd choose Sony again. If you have any favorite games or features you'd like to share, we'd love to hear more about your experience.

      Thank you for choosing Sony!

      Best regards,
      Gus
      Sony Social Media Team Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Buy It

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Tv! I did so much research and i didnt even have to calibrate the colors. I love it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AlyssaC, Thank you for the 5-star rating! We are glad to hear that you are happy with your new TV! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Satisfied customer

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The 55" Class Bravia was just the right size for our family room and was satisfied with the picture quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tami,

      Great! We're glad that you like the size and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV!

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv awesome image and great price I recommend this!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JhoannaR,

      That's great! We're happy to hear that you like the picture quality and price point of the TV. We appreciate the recommendation and thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great Picture, average sound.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good picture and was easy to set up. Sound is just OK so you may want to consider having to purchase a soundbar as well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WilliamC, we're glad you like the ease of setup, picture and sound quality of our product. Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Sony is best!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely fantastic in all ways! Easy purchase, delivery and set up. No complaints.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello TomFord, thank you so much for your fantastic feedback! We can't be more happy to hear that your experience with the X90L –from purchase to setup–was seamless and satisfying. Thank you for choosing Sony! Sincerely, -Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Happy Sony customer.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Our 2nd Sony of this model. Also have two others...all great TVs.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BruceAH,

      You made the right choice! We're thrilled that you are enjoying the performance of the X90L TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Bright and Beautiful.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is awesome! So bright in my room with south-facing windows. Full array is the way to go for sure.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CoreyR, awesome! We're glad you like our product! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Beautiful television

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful colors, clear picture, impressive sound! Great delivery experience.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichaelE, Awesome! Choosing this TV will definitely be worth it! Thank you for taking the time to write such a superb review of your experience with your X90L Full Array LED 4K Ultra HD Smart Google TV! We are extremely pleased to hear you are enjoying the wonderful features, especially the incredible picture, amazing sound quality, and overall performance of this TV. Glad to know everything has been taken care of. Our amazing 4K Full Array LED TV powered by Cognitive Processor XR™ delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you so much for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    55" SONY

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture and sound quality are great. The size is perfect with our tv stand.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnR, we're glad you like the picture and sound quality of our product! With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony - 55" Class BRAVIA XR X90L LED

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is excellent, slightly different os going from Android TV to Google TV. But no major issues with change.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PaulJ, we're glad you like the picture quality of our product. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV. Picture is fantastic, clear, colors are vibrant.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Hiker44, we're glad you like the picture quality of our product! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    beautiful picture and sound. Sony is my go2 for tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi there, perfect! You've certainly made a great choice! We are extremely pleased to know that you're satisfied with the amazing picture and sound quality of your XR55X90L. Thank you very much for your purchase and for choosing the best brand, Sony! - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV, Great service

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Im very pleased with the picture quality of this TV and the service from Best Buy

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi StevenT, we're glad you like the picture quality of our product. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    S O N Y B R A V I A

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Clear and concise of review. This is the best Telescreen I have ever had

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CalvinIII, we're glad you are enjoying your new TV! Thanks for choosing Sony! ~Earl Sony_US

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