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Customer Ratings & Reviews

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$977.99
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Comp. Value: $1,149.99

Customer reviews

Rating 4.7 out of 5 stars with 515 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers frequently mention the amazing picture quality of the 55" Class BRAVIA XR X90L, along with its accurate color and fast refresh rate, making it great for gaming. Many customers also appreciate its ease of use. The only concern mentioned by customers is the design of the remote control.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 18 Showing 341-360 of 515 reviews
  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Sony 55" TV

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Purchased for our home & it has worked great and easy to switch between different apps

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tatersuzy, we're glad you like our product! Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent quality as always from Sony pleased with the audio and video quality

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JasonG,

      Thank you for the 5-star rating! We're glad to hear that you like the picture and audio quality of the TV.
      Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Satisfied customer

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The 55" Class Bravia was just the right size for our family room and was satisfied with the picture quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tami,

      Great! We're glad that you like the size and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Buy It

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Tv! I did so much research and i didnt even have to calibrate the colors. I love it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AlyssaC, Thank you for the 5-star rating! We are glad to hear that you are happy with your new TV! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Bright and Beautiful.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is awesome! So bright in my room with south-facing windows. Full array is the way to go for sure.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CoreyR, awesome! We're glad you like our product! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Pretty fair

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It’s pretty good, bought it open box. Don’t see any issues.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi StuartT,

      Very nice! We're glad to hear that you like your new Sony TV. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Beautiful television

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful colors, clear picture, impressive sound! Great delivery experience.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichaelE, Awesome! Choosing this TV will definitely be worth it! Thank you for taking the time to write such a superb review of your experience with your X90L Full Array LED 4K Ultra HD Smart Google TV! We are extremely pleased to hear you are enjoying the wonderful features, especially the incredible picture, amazing sound quality, and overall performance of this TV. Glad to know everything has been taken care of. Our amazing 4K Full Array LED TV powered by Cognitive Processor XR™ delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you so much for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    55" SONY

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture and sound quality are great. The size is perfect with our tv stand.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnR, we're glad you like the picture and sound quality of our product! With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great Picture, average sound.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good picture and was easy to set up. Sound is just OK so you may want to consider having to purchase a soundbar as well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WilliamC, we're glad you like the ease of setup, picture and sound quality of our product. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony - 55" Class BRAVIA XR X90L LED

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is excellent, slightly different os going from Android TV to Google TV. But no major issues with change.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PaulJ, we're glad you like the picture quality of our product. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    New Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Happy with my purchase. Good picture quality. Great price

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Camerabuff, awesome! We're happy to know that you like the picture quality of our product! Thanks for choosing Sony. ~Earl Sony_US

  • Cons mentioned:
    Remote control

    Rated 4 out of 5 stars

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Remote can be a little confusing when wanting to switch between streaming services.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Flo7, thanks for choosing and purchasing our product. We understand your feedback regarding the supplied remote. Switching between streaming services on the XR-55X90L remote can be simplified by using the dedicated app buttons. You can follow this link for more details:

      https://www.sony.com/electronics/support/articles/00260979?utm_source

      If you require any additional support with regard to this product, please email us at socialsupport@am.sony.com with the following details: Name: Username: Model Number: Issue: Telephone Number:

      Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Happy Sony customer.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Our 2nd Sony of this model. Also have two others...all great TVs.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BruceAH,

      You made the right choice! We're thrilled that you are enjoying the performance of the X90L TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 55 inch Bravia 4k

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is vivid and colorful. Sound is adequate even without sound bar.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Irishman,
      Thank you for the 5-star rating and for sharing your feedback with our Sony XR55X90L BRAVIA TV. We're pleased to hear your satisfaction with the audio and image quality of your new TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Marco Sony_US

  • Rated 5 out of 5 stars

    Sony TV purchase

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV is really good. Geek squad delivered and set it up.They were on time and did an excellent job.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JamesWelch, thank you so much for your 5-star review! We're thrilled to hear you're enjoying your new Sony - X90L. It's a powerful TV with vibrant 4K picture quality, full array local dimming, and impressive brightness, making it perfect for movies, sports and everyday viewing. We're also glad to hear Geek Squad delivered a smooth setup experience. Thank you for choosing Sony! Best regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV!

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv awesome image and great price I recommend this!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JhoannaR,

      That's great! We're happy to hear that you like the picture quality and price point of the TV. We appreciate the recommendation and thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    beautiful picture and sound. Sony is my go2 for tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi there, perfect! You've certainly made a great choice! We are extremely pleased to know that you're satisfied with the amazing picture and sound quality of your XR55X90L. Thank you very much for your purchase and for choosing the best brand, Sony! - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Television choice

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great! Customer Service was fantastic and will recommend to others.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      HI CarleneL, Excellent! We're glad that you are satisfied with your purchase and service received from the store. Thank you for choosing Sony. Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV, Great service

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Im very pleased with the picture quality of this TV and the service from Best Buy

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi StevenT, we're glad you like the picture quality of our product. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic. Great resolution & colors. I just need someone to teach me how to use all the features.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JerryB, we're glad you are enjoying the picture quality of our product. We understand your desire to learn the features of your new Sony unit. You can find this link helpful:

      https://helpguide.sony.net/tv/kusltn1/v1/en-003/01.html

      With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! ~Earl Sony_US