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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 514 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers frequently mention the amazing picture quality of the 55" Class BRAVIA XR X90L, along with its accurate color and fast refresh rate, making it great for gaming. Many customers also appreciate its ease of use. The only concern mentioned by customers is the design of the remote control.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 18 Showing 341-360 of 514 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    55" SONY

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture and sound quality are great. The size is perfect with our tv stand.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnR, we're glad you like the picture and sound quality of our product! With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent quality as always from Sony pleased with the audio and video quality

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JasonG,

      Thank you for the 5-star rating! We're glad to hear that you like the picture and audio quality of the TV.
      Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Buy It

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Tv! I did so much research and i didnt even have to calibrate the colors. I love it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AlyssaC, Thank you for the 5-star rating! We are glad to hear that you are happy with your new TV! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Review of Sony 55" Class Bravia XR X90L LED 4K UHD

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Color is excellent! A few problems getting from one screen to another.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TroisM,

      We’re delighted to hear you’re loving the excellent color quality! We’re sorry to hear about the trouble navigating between screens, though. Could you let us know a bit more about the issue, like which screens or menus you’re finding tricky to switch between? We’d be happy to offer some tips or troubleshooting steps to smooth things out for you.

      For us to better assist you, please feel free to contact us and we'll be more than happy to assist you. You may send us an email at socialsupport@am.sony.com with the following:

      Name:
      Best Buy Username:
      Model Number:
      Issue:
      Telephone Number:

      We appreciate you and thanks for sharing your feedback!

      Regards,
      Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony - 55" Class BRAVIA XR X90L LED

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is excellent, slightly different os going from Android TV to Google TV. But no major issues with change.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PaulJ, we're glad you like the picture quality of our product. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great Picture, average sound.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good picture and was easy to set up. Sound is just OK so you may want to consider having to purchase a soundbar as well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WilliamC, we're glad you like the ease of setup, picture and sound quality of our product. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Pretty fair

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It’s pretty good, bought it open box. Don’t see any issues.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi StuartT,

      Very nice! We're glad to hear that you like your new Sony TV. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 55 inch Bravia 4k

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is vivid and colorful. Sound is adequate even without sound bar.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Irishman,
      Thank you for the 5-star rating and for sharing your feedback with our Sony XR55X90L BRAVIA TV. We're pleased to hear your satisfaction with the audio and image quality of your new TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Marco Sony_US

  • Rated 5 out of 5 stars

    Good Goods

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent Excellent Excellent Excellent Excellent

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HenryNguyen,

      It is most rewarding to hear such enthusiastic feedback about your BRAVIA X90L!

      We are thrilled to see that you are enjoying an "Excellent" experience with your new television. Your high praise is exactly what we strive for!

      Thank you for being a Sony customer.

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    New Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Happy with my purchase. Good picture quality. Great price

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Camerabuff, awesome! We're happy to know that you like the picture quality of our product! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    beautiful picture and sound. Sony is my go2 for tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi there, perfect! You've certainly made a great choice! We are extremely pleased to know that you're satisfied with the amazing picture and sound quality of your XR55X90L. Thank you very much for your purchase and for choosing the best brand, Sony! - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Happy Sony customer.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Our 2nd Sony of this model. Also have two others...all great TVs.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BruceAH,

      You made the right choice! We're thrilled that you are enjoying the performance of the X90L TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Sony is the Best

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very satisfied with everything about this Sony TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JohnmF,

      Thank you for choosing Sony!

      It brings us great joy to hear that you are happy with your XR55X90L TV. Knowing our product is enhancing your viewing experience motivates us to keep striving for excellence. Thank you for your kind words and support!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing tv first tv I spent more than 500 dollars on and I can’t ask for more. Amazing for video gaming.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AndrewT, Awesome! We are so glad to hear that you are happy with your new TV! The X90L has an amazing contrast and vivid colors! Our amazing 4K Full Array LED TV powered by Cognitive Processor XR delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic. Great resolution & colors. I just need someone to teach me how to use all the features.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JerryB, we're glad you are enjoying the picture quality of our product. We understand your desire to learn the features of your new Sony unit. You can find this link helpful:

      https://helpguide.sony.net/tv/kusltn1/v1/en-003/01.html

      With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great picture

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Blues and Gray's really stand out. The remote is terrible and you have to use a separate one from your cable company.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DanM,

      Thank you for the 5-star rating and we're glad to hear that you like the picture quality of the TV. Please check this article on how to use your TV remote to control your Cable/Satellite box.

      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-55x90l/articles/00231346

      See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Do not understand this request. Title for what??

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far, so good! Excellent picture, good sound, and easy to Facilitate

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PatriciaC, We're glad that you like the picture, sound, and easy to facilitate. Our amazing 4K Full Array LED TV powered by Cognitive Processor XR™ delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. With Acoustic Multi Audio, it feels as though the sound is coming from the right place in the scene, precisely matching the visuals. Thank you for choosing Sony. Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV, Great service

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Im very pleased with the picture quality of this TV and the service from Best Buy

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi StevenT, we're glad you like the picture quality of our product. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV!

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv awesome image and great price I recommend this!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JhoannaR,

      That's great! We're happy to hear that you like the picture quality and price point of the TV. We appreciate the recommendation and thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Television choice

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great! Customer Service was fantastic and will recommend to others.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      HI CarleneL, Excellent! We're glad that you are satisfied with your purchase and service received from the store. Thank you for choosing Sony. Erin Sony_US