Save up to 50% on 3-Day Sale deals.Ends 12/7.Shop now

Skip to content
Gift Ideas
Main Content

Customer Ratings & Reviews

  • SONY Full Array LED
  • Angle. Sony - 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Left. Sony - 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Back. Sony - 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 1. Sony - 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 2. Sony - 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Remote Control. Sony - 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 3. Sony - 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 11. Sony - 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 12. Sony - 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 13. Sony - 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 14. Sony - 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 15. Sony - 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 16. Sony - 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 17. Sony - 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 18. Sony - 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 26. Sony - 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • X90L 55" Class Full Array LED TV SONY 48.25" 2.75" TV MENU 29.125" 54.6" 27.875" A + + a CH I BRAVIA NETFLIX SORS Toufabee prome-video 42.25" 13.625" Music crenchemoe 2.8" SONY 42.25" Voice remote control
  • Picture and sound in harmony: Side tweeters elevate the sound and improve dialogue. Acoustic Multi-Audio 3D Surround Upscaling Dolby ATMOS.
  • Billions of accurate colors Natural and precise picture quality Conventional TV XR Triluminos Pro
  • Intelligent motion processing: See blur-free picture quality in fast-moving action, sports and games. Conventional TV vs XR Motion Clarity.
  • Alt View 31. Sony - 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) - Black.
  • Our most powerful TV processor ever: Hundreds of thousands of details are enhanced every second for lifelike picture quality. SONY XR Cognitive Processor XR.
  • Enhanced contrast and brightness TV backlight is precisely controlled creating deep, detailed blacks with high peak brightness XR Full Array LED Contrast Booster 10.
  • Hands-free entertainment: Use Google Assistant to find movies, stream apps, play music, and control your TV and smart home. Hey Google.
  • Movies on us with the BRAVIA CORE app: * 5 credits to redeem on latest release movies * 12 months subscription on hundreds of classics BRAVIA CORE - COE SPIDER-MAN: Homecoming Featued CH&STBUSTERS RILE VENOM LET N U Ceees I AIS - Yo Lbory SPIDER-MAN MAN - EM - OESINENT FII JUMANJI THE NEXT LEVEL LLEIERS TPS ACCOs
  • Discover new ways to enjoy your TV with the optional BRAVIA CAM. With the BRAVIA CAM, you can have a video chat on the big screen, automatically adjust picture and sound to your room, and more.
  • Google TV For you Live Apps Library Google TV prime video The Lord of the Rings: The Rings of Power Set in Middle Earth's Second Age, a great evil returns to the land and the Rings of Power are forged. Top picks for you MEMARVEL Severance Disney+ - vtriamina BUY EVERY THING EVERYO VHERE ALL A ONCE LOVE. VICTOR Disney'+ - unsamina Your apps - YouTube prime video Disney+ tv ax YouTube Music Spotify
  • The image features a large flat screen TV with a PlayStation 5 logo on it, indicating that it is perfect for the PS5 gaming console. The TV is displayed in a blue background, and the image is described as having a "blood and gore" rating, suggesting that it may show violent or intense content.
  • Sony - XR Triluminos Pro Product Overview Video video 2 minutes 52 seconds
  • Sony - Cognitive Processor XR Product Overview Video video 1 minutes 22 seconds
  • Sony - X90L Product Overview Video video 0 minutes 52 seconds
  • Sony TV Google Video video 3 minutes 21 seconds
  • Keep Your New TV Damage-Free video 0 minutes 47 seconds
  • Google Assistant Video video 2 minutes 26 seconds
  • Safely Unbox Your Sony TV video 2 minutes 29 seconds
  • Safely Unbox Your Sony TV video 2 minutes 25 seconds

Sony - 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023)

Model:
XR55X90L
SKU:
6544734
Highly rated by customers for:
Your price for this item is $977.99
Clearance
The comparable value price is $1,149.99

Customer reviews

Rating 4.7 out of 5 stars with 506 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers highly value the excellent picture quality and ease of use of the 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023). Many appreciate the vibrant colors and smooth operating system, while some users find the remote control design could be improved. The high refresh rate is also praised by gamers.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 18 Showing 341-360 of 506 reviews
  • Pros mentioned:
    Picture quality

    Technology is making TVs better

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Quality of picture and sound unbelievable and definitely an upgrade from my Visio tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RebeccaaT, we're glad you like the picture and sound quality of your new TV! With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thanks for choosing Sony. ~Earl Sony_US

  • Clumsy to use

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Looks and works good. Cumbersome to select channels since you can’t just enter the number but instead have to roll through all available channels on an under picture crawl line. Opens the channel much faster than our 17 year old Panasonic plasma did.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dennis,
      Thank you so much for your feedback and for choosing the XR55X90L! We're happy to hear that you're enjoying the performance and speed improvements compared to your previous TV.
      We understand that navigating channels with the crawl line can feel a bit different from traditional number entry. Your input is valuable to us and we are always looking for ways to improve the user experience in future updates and models.

      Thanks again for being part of the Sony family!
      Best regards,
      - Stephanie Sony_US

  • Great TV

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV has been great. It is a smart tv so I can connect to my network to stream services. I would definitely recommend this product to anyone.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KalenK,

      Thank you for your recommendation! We're glad to hear you're loving the X90L TV. One of the key benefits of this TV is its ability to aggregate content from various platforms, making it easier to discover and manage streaming content across multiple services. Additionally, Google TV offers personalized recommendations, integration with Google Assistant for voice control, and support for a wide range of apps available through the Google Play Store. We hope you enjoy it!
      Thanks for choosing Sony!
      -Aldair Sony_US

  • Pros mentioned:
    Picture quality

    New Sony

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Happy with my purchase. Good picture quality. Great price

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Camerabuff, awesome! We're happy to know that you like the picture quality of our product! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Buy It

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Tv! I did so much research and i didnt even have to calibrate the colors. I love it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AlyssaC, Thank you for the 5-star rating! We are glad to hear that you are happy with your new TV! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Satisfied customer

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The 55" Class Bravia was just the right size for our family room and was satisfied with the picture quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tami,

      Great! We're glad that you like the size and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Great Picture Quality

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely Love this tv. Best we’ve ever have had. Great picture and no buffering!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DaveNote9, we're glad you love the picture quality of our product. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Color

    Bright and Beautiful.

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is awesome! So bright in my room with south-facing windows. Full array is the way to go for sure.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CoreyR, awesome! We're glad you like our product! Thanks for choosing Sony. ~Earl Sony_US

  • So good I bought another

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is my second purchase of this exact same Sony product

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tigger! Thank you for your loyalty! It brings us great satisfaction to hear that you've chosen the XR55X90L for a second time.
      This model features stunning 4K HDR picture quality and offers an immersive viewing experience with its advanced sound technology.

      Thanks for choosing Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality

    Great TV!

    |
    |
    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv awesome image and great price I recommend this!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JhoannaR,

      That's great! We're happy to hear that you like the picture quality and price point of the TV. We appreciate the recommendation and thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Happy Sony customer.

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Our 2nd Sony of this model. Also have two others...all great TVs.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BruceAH,

      You made the right choice! We're thrilled that you are enjoying the performance of the X90L TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Beautiful television

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful colors, clear picture, impressive sound! Great delivery experience.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichaelE, Awesome! Choosing this TV will definitely be worth it! Thank you for taking the time to write such a superb review of your experience with your X90L Full Array LED 4K Ultra HD Smart Google TV! We are extremely pleased to hear you are enjoying the wonderful features, especially the incredible picture, amazing sound quality, and overall performance of this TV. Glad to know everything has been taken care of. Our amazing 4K Full Array LED TV powered by Cognitive Processor XR™ delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you so much for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Great Picture, average sound.

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good picture and was easy to set up. Sound is just OK so you may want to consider having to purchase a soundbar as well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WilliamC, we're glad you like the ease of setup, picture and sound quality of our product. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    55" SONY

    |
    |
    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture and sound quality are great. The size is perfect with our tv stand.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnR, we're glad you like the picture and sound quality of our product! With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Sony - 55" Class BRAVIA XR X90L LED

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is excellent, slightly different os going from Android TV to Google TV. But no major issues with change.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PaulJ, we're glad you like the picture quality of our product. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Television choice

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great! Customer Service was fantastic and will recommend to others.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      HI CarleneL, Excellent! We're glad that you are satisfied with your purchase and service received from the store. Thank you for choosing Sony. Erin Sony_US

  • Pros mentioned:
    Picture quality

    Sony tv

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV. Picture is fantastic, clear, colors are vibrant.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Hiker44, we're glad you like the picture quality of our product! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Sony tv

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    beautiful picture and sound. Sony is my go2 for tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi there, perfect! You've certainly made a great choice! We are extremely pleased to know that you're satisfied with the amazing picture and sound quality of your XR55X90L. Thank you very much for your purchase and for choosing the best brand, Sony! - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Great TV, Great service

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Im very pleased with the picture quality of this TV and the service from Best Buy

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi StevenT, we're glad you like the picture quality of our product. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    S O N Y B R A V I A

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Clear and concise of review. This is the best Telescreen I have ever had

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CalvinIII, we're glad you are enjoying your new TV! Thanks for choosing Sony! ~Earl Sony_US

Page 18, Showing 341-360 of 506 reviews
Sign in or Create Account

Get the latest deals and more.

Best Buy appLearn more
Share on YouTubeShare on InstagramShare on TikTokShare on FacebookShare on PinterestShare on X
Best Buy Canada
AccessibilityTerms & ConditionsPrivacyInterest-Based AdsState Privacy RightsHealth Data PrivacyDo Not Sell/Share My Personal InformationLimit Use of My Sensitive Personal InformationTargeted Advertising Opt OutCA Supply Chain Transparency Act
In-store pricing may vary. Prices and offers are subject to change. © 2025 Best Buy. All rights reserved. BEST BUY, the BEST BUY logo, the tag design, and MY BEST BUY are trademarks of Best Buy and its affiliated companies.