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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 506 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers highly value the excellent picture quality and ease of use of the 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023). Many appreciate the vibrant colors and smooth operating system, while some users find the remote control design could be improved. The high refresh rate is also praised by gamers.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 19 Showing 361-380 of 506 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 55 inch Bravia 4k

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is vivid and colorful. Sound is adequate even without sound bar.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Irishman,
      Thank you for the 5-star rating and for sharing your feedback with our Sony XR55X90L BRAVIA TV. We're pleased to hear your satisfaction with the audio and image quality of your new TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Marco Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Full Array

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good picture quality and easy setup. Easy and quick delivery.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarkE, Great! We're thrilled to hear you like the excellent picture quality and ease of setup of your Sony X90L. And good to know about the easy and quick delivery. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic. Great resolution & colors. I just need someone to teach me how to use all the features.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JerryB, we're glad you are enjoying the picture quality of our product. We understand your desire to learn the features of your new Sony unit. You can find this link helpful:

      https://helpguide.sony.net/tv/kusltn1/v1/en-003/01.html

      With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy to use and set up. Has been great so far and not difficult to use with Roku.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BConnors, we're glad you like your new TV! Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing tv first tv I spent more than 500 dollars on and I can’t ask for more. Amazing for video gaming.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AndrewT, Awesome! We are so glad to hear that you are happy with your new TV! The X90L has an amazing contrast and vivid colors! Our amazing 4K Full Array LED TV powered by Cognitive Processor XR delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Ownership

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I reLy like the sony tv the color is great and my family love the tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DonnieT, we're glad you and your family love our product! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love this TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture is so bright and vivide. We could not be more happy with the quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ToryH, perfect! You've definitely made a great choice! We are extremely pleased to know that you're happy with the amazing picture & quality of your XR55X90L. Thank you very much for the perfect star review and for choosing the best brand, Sony! - Romeo Sony_US

  • Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV great service recommended to my friends.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Steve,

      Thank you for choosing Sony!

      We're thrilled to hear that you're enjoying your XR-55X90L TV and that you had a wonderful experience with our service! Thank you for recommending us to your friends; we truly appreciate your support!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Do not understand this request. Title for what??

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far, so good! Excellent picture, good sound, and easy to Facilitate

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PatriciaC, We're glad that you like the picture, sound, and easy to facilitate. Our amazing 4K Full Array LED TV powered by Cognitive Processor XR™ delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. With Acoustic Multi Audio, it feels as though the sound is coming from the right place in the scene, precisely matching the visuals. Thank you for choosing Sony. Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony XR X90L

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice TV easy set up and great picture and sound

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Andyemt, Great! We're truly delighted to hear that we've matched your expectations with your new Sony X90L Full Array LED 4K HDR TV. Your satisfaction with the ease of setup, incredible 4K HDR picture, and excellent sound quality of your TV are greatly appreciated. At Sony we strive to put forward the best possible products for our customers. Thank you for purchasing the 55" X90L TV and for giving the product a perfect rating! -Jess Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Fantastic TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a FANTASTIC TV and has FABLOUS COLOR and I would highly recommend it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JerryP, awesome! We're glad you like your new TV! Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Sony is best!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely fantastic in all ways! Easy purchase, delivery and set up. No complaints.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello TomFord, thank you so much for your fantastic feedback! We can't be more happy to hear that your experience with the X90L –from purchase to setup–was seamless and satisfying. Thank you for choosing Sony! Sincerely, -Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Awesome TV!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv really ended up beyond my expectations! Very good vibrant picture! Thank you Best Buy!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BessieM, we're glad you like our product! With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! ~Earl Sony_US

  • Rated 3 out of 5 stars

    Mid TV

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Solid TV. UI has glitches and screen goes black every now and again.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ColinL,

      We are very sorry to hear about the inconveniences encountered with your BRAVIA TV. We understand how frustrating it may be for you, and we will be more than glad to help you.

      To assist us in gathering more information regarding this matter and to work together towards a solution, please reach out to us via email at socialsupport@am.sony.com. We kindly ask that you include the following details in your message:

      - Name:
      - Sony Username:
      - Model Number:
      - Description of the Issue:
      - Telephone Number:

      Thank you for your patience, and we look forward to assisting you further.

      Best regards,
      DiegoV Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great picture

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Blues and Gray's really stand out. The remote is terrible and you have to use a separate one from your cable company.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DanM,

      Thank you for the 5-star rating and we're glad to hear that you like the picture quality of the TV. Please check this article on how to use your TV remote to control your Cable/Satellite box.

      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-55x90l/articles/00231346

      See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Beautiful.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Got this for my wife and I. Great smart tv overall.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Abezilla, we're glad you like your new TV! Thanks for choosing and purchasing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bob tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the picture quality. Price dropped two weeks after buying and was given the cash back .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertF,

      Thank you for the 5-star rating! We're glad to hear that you love the picture quality of the television. See a vivid, crisp picture while you watch and game, all powered by the intelligent Cognitive Processor XR™. Full Array LED and XR Contrast Booster precisely controls zones of LEDs expanding the contrast range for deep, detailed blacks and increased peak brightness. HDMI 2.1 VRR, 4K120, and ALLM support lets you unlock the full potential of your favorite games for smooth and clear gameplay. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sam. TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Quality image and picture. I love the android software and the integration.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MartinC, nice! We're glad you like our product! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Sony X90L

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Its a great tv. Great picture out of the box. Only issue is not understanding the settings. Switching apps is seamless and easy, dont have to go home to switch apps.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JesusLuvsU,
      Wow! Thank you for your purchase and we're glad that you are pleased with the amazing picture quality of your new TV. Thank you for choosing Sony! - Marco Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    new tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    great picture and sound has been good. fits well in space provided. having some difficulty m matching sound bar with cable remote.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TVinBEDROOM, we're glad you like the picture and sound quality of our product. We're sorry to hear that you have an issue with your Sony unit. Please isolate the issue by following this link:

      https://www.sony.com/electronics/support/articles/00014997?utm_source

      If you require any additional support with regard to this product, please email us at socialsupport@am.sony.com with the following details: Name: Username: Model Number: Issue: Telephone Number:

      ~Earl Sony_US