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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 514 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers frequently mention the amazing picture quality of the 55" Class BRAVIA XR X90L, along with its accurate color and fast refresh rate, making it great for gaming. Many customers also appreciate its ease of use. The only concern mentioned by customers is the design of the remote control.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 19 Showing 361-380 of 514 reviews
  • Cons mentioned:
    Remote control

    Rated 4 out of 5 stars

    .

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Remote can be a little confusing when wanting to switch between streaming services.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Flo7, thanks for choosing and purchasing our product. We understand your feedback regarding the supplied remote. Switching between streaming services on the XR-55X90L remote can be simplified by using the dedicated app buttons. You can follow this link for more details:

      https://www.sony.com/electronics/support/articles/00260979?utm_source

      If you require any additional support with regard to this product, please email us at socialsupport@am.sony.com with the following details: Name: Username: Model Number: Issue: Telephone Number:

      Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    S O N Y B R A V I A

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Clear and concise of review. This is the best Telescreen I have ever had

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CalvinIII, we're glad you are enjoying your new TV! Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy to use and set up. Has been great so far and not difficult to use with Roku.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BConnors, we're glad you like your new TV! Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Awesome TV!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv really ended up beyond my expectations! Very good vibrant picture! Thank you Best Buy!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BessieM, we're glad you like our product! With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV. Picture is fantastic, clear, colors are vibrant.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Hiker44, we're glad you like the picture quality of our product! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love this TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture is so bright and vivide. We could not be more happy with the quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ToryH, perfect! You've definitely made a great choice! We are extremely pleased to know that you're happy with the amazing picture & quality of your XR55X90L. Thank you very much for the perfect star review and for choosing the best brand, Sony! - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Full Array

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good picture quality and easy setup. Easy and quick delivery.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarkE, Great! We're thrilled to hear you like the excellent picture quality and ease of setup of your Sony X90L. And good to know about the easy and quick delivery. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Fantastic TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a FANTASTIC TV and has FABLOUS COLOR and I would highly recommend it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JerryP, awesome! We're glad you like your new TV! Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Ownership

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I reLy like the sony tv the color is great and my family love the tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DonnieT, we're glad you and your family love our product! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bob tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the picture quality. Price dropped two weeks after buying and was given the cash back .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertF,

      Thank you for the 5-star rating! We're glad to hear that you love the picture quality of the television. See a vivid, crisp picture while you watch and game, all powered by the intelligent Cognitive Processor XR™. Full Array LED and XR Contrast Booster precisely controls zones of LEDs expanding the contrast range for deep, detailed blacks and increased peak brightness. HDMI 2.1 VRR, 4K120, and ALLM support lets you unlock the full potential of your favorite games for smooth and clear gameplay. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Sony X90L

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Its a great tv. Great picture out of the box. Only issue is not understanding the settings. Switching apps is seamless and easy, dont have to go home to switch apps.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JesusLuvsU,
      Wow! Thank you for your purchase and we're glad that you are pleased with the amazing picture quality of your new TV. Thank you for choosing Sony! - Marco Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great Picture Quality

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely Love this tv. Best we’ve ever have had. Great picture and no buffering!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DaveNote9, we're glad you love the picture quality of our product. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sam. TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Quality image and picture. I love the android software and the integration.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MartinC, nice! We're glad you like our product! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great for the PS5

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv, works with the PS5 great. I play all varieties of games and they have looked fantastic.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ZenjiTheWorm, nice! we're glad you are enjoying your new TV! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony XR X90L

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice TV easy set up and great picture and sound

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Andyemt, Great! We're truly delighted to hear that we've matched your expectations with your new Sony X90L Full Array LED 4K HDR TV. Your satisfaction with the ease of setup, incredible 4K HDR picture, and excellent sound quality of your TV are greatly appreciated. At Sony we strive to put forward the best possible products for our customers. Thank you for purchasing the 55" X90L TV and for giving the product a perfect rating! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome Tv

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought open box and no issues. Great tv and great upgrade from my 5 year old Sony bravia.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tony, we're glad you like your purchase! With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Beautiful.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Got this for my wife and I. Great smart tv overall.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Abezilla, we're glad you like your new TV! Thanks for choosing and purchasing Sony! ~Earl Sony_US

  • Rated 4 out of 5 stars

    Great value for sports and cable content

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very impressive upscaling of low res content. Ideal for those whobwish to use this with cable and watching sports. Cheaper options such as the hisense models will be fine for Gaming and streaming at 4k. Only gripes are grayscale inconsistency which is only noticable when watching hockey or content involving the sky.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tyler, We’re delighted that you’re impressed with the upscaling, especially for cable and sports! It’s a great pick for that. We hear you on the grayscale inconsistency with hockey or sky scenes, and we’ll pass that feedback along. For gaming and 4K streaming, it’s true the X90L shines. Thanks for your purchase and for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    new tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    great picture and sound has been good. fits well in space provided. having some difficulty m matching sound bar with cable remote.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TVinBEDROOM, we're glad you like the picture and sound quality of our product. We're sorry to hear that you have an issue with your Sony unit. Please isolate the issue by following this link:

      https://www.sony.com/electronics/support/articles/00014997?utm_source

      If you require any additional support with regard to this product, please email us at socialsupport@am.sony.com with the following details: Name: Username: Model Number: Issue: Telephone Number:

      ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Consultant

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good employees and outstanding service. Orientation was excellent.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Juanricky, we're glad you had a great experience with your purchase! Enjoy your new TV! Thanks for choosing Sony. ~Earl Sony_US