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Customer Ratings & Reviews

  • SONY Full Array LED
  • Angle. Sony - 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Left. Sony - 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Back. Sony - 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 1. Sony - 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 2. Sony - 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Remote Control. Sony - 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 3. Sony - 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 11. Sony - 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 12. Sony - 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 13. Sony - 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 14. Sony - 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 15. Sony - 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 16. Sony - 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 17. Sony - 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 18. Sony - 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 26. Sony - 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • X90L 55" Class Full Array LED TV SONY 48.25" 2.75" TV MENU 29.125" 54.6" 27.875" A + + a CH I BRAVIA NETFLIX SORS Toufabee prome-video 42.25" 13.625" Music crenchemoe 2.8" SONY 42.25" Voice remote control
  • Picture and sound in harmony: Side tweeters elevate the sound and improve dialogue. Acoustic Multi-Audio 3D Surround Upscaling Dolby ATMOS.
  • Billions of accurate colors Natural and precise picture quality Conventional TV XR Triluminos Pro
  • Intelligent motion processing: See blur-free picture quality in fast-moving action, sports and games. Conventional TV vs XR Motion Clarity.
  • Alt View 31. Sony - 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) - Black.
  • Our most powerful TV processor ever: Hundreds of thousands of details are enhanced every second for lifelike picture quality. SONY XR Cognitive Processor XR.
  • Enhanced contrast and brightness TV backlight is precisely controlled creating deep, detailed blacks with high peak brightness XR Full Array LED Contrast Booster 10.
  • Hands-free entertainment: Use Google Assistant to find movies, stream apps, play music, and control your TV and smart home. Hey Google.
  • Movies on us with the BRAVIA CORE app: * 5 credits to redeem on latest release movies * 12 months subscription on hundreds of classics BRAVIA CORE - COE SPIDER-MAN: Homecoming Featued CH&STBUSTERS RILE VENOM LET N U Ceees I AIS - Yo Lbory SPIDER-MAN MAN - EM - OESINENT FII JUMANJI THE NEXT LEVEL LLEIERS TPS ACCOs
  • Discover new ways to enjoy your TV with the optional BRAVIA CAM. With the BRAVIA CAM, you can have a video chat on the big screen, automatically adjust picture and sound to your room, and more.
  • Google TV For you Live Apps Library Google TV prime video The Lord of the Rings: The Rings of Power Set in Middle Earth's Second Age, a great evil returns to the land and the Rings of Power are forged. Top picks for you MEMARVEL Severance Disney+ - vtriamina BUY EVERY THING EVERYO VHERE ALL A ONCE LOVE. VICTOR Disney'+ - unsamina Your apps - YouTube prime video Disney+ tv ax YouTube Music Spotify
  • The image features a large flat screen TV with a PlayStation 5 logo on it, indicating that it is perfect for the PS5 gaming console. The TV is displayed in a blue background, and the image is described as having a "blood and gore" rating, suggesting that it may show violent or intense content.
  • Sony - XR Triluminos Pro Product Overview Video video 2 minutes 52 seconds
  • Sony - Cognitive Processor XR Product Overview Video video 1 minutes 22 seconds
  • Sony - X90L Product Overview Video video 0 minutes 52 seconds
  • Sony TV Google Video video 3 minutes 21 seconds
  • Keep Your New TV Damage-Free video 0 minutes 47 seconds
  • Google Assistant Video video 2 minutes 26 seconds
  • Safely Unbox Your Sony TV video 2 minutes 29 seconds
  • Safely Unbox Your Sony TV video 2 minutes 25 seconds

Sony - 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023)

Model:
XR55X90L
SKU:
6544734
Highly rated by customers for:
Clearance
$977.99
Save $172
Comp. Value: $1,149.99

Customer reviews

Rating 4.7 out of 5 stars with 515 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers frequently mention the amazing picture quality of the 55" Class BRAVIA XR X90L, along with its accurate color and fast refresh rate, making it great for gaming. Many customers also appreciate its ease of use. The only concern mentioned by customers is the design of the remote control.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 19 Showing 361-380 of 515 reviews
  • Pros mentioned:
    Picture quality

    Tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing tv first tv I spent more than 500 dollars on and I can’t ask for more. Amazing for video gaming.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AndrewT, Awesome! We are so glad to hear that you are happy with your new TV! The X90L has an amazing contrast and vivid colors! Our amazing 4K Full Array LED TV powered by Cognitive Processor XR delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Sony tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV. Picture is fantastic, clear, colors are vibrant.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Hiker44, we're glad you like the picture quality of our product! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Great Picture Quality

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely Love this tv. Best we’ve ever have had. Great picture and no buffering!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DaveNote9, we're glad you love the picture quality of our product. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Do not understand this request. Title for what??

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far, so good! Excellent picture, good sound, and easy to Facilitate

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PatriciaC, We're glad that you like the picture, sound, and easy to facilitate. Our amazing 4K Full Array LED TV powered by Cognitive Processor XR™ delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. With Acoustic Multi Audio, it feels as though the sound is coming from the right place in the scene, precisely matching the visuals. Thank you for choosing Sony. Erin Sony_US

  • Pros mentioned:
    Picture quality

    S O N Y B R A V I A

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Clear and concise of review. This is the best Telescreen I have ever had

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CalvinIII, we're glad you are enjoying your new TV! Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Great picture

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Blues and Gray's really stand out. The remote is terrible and you have to use a separate one from your cable company.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DanM,

      Thank you for the 5-star rating and we're glad to hear that you like the picture quality of the TV. Please check this article on how to use your TV remote to control your Cable/Satellite box.

      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-55x90l/articles/00231346

      See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Ease of use

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy to use and set up. Has been great so far and not difficult to use with Roku.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BConnors, we're glad you like your new TV! Thanks for choosing Sony! ~Earl Sony_US

  • Great value for sports and cable content

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very impressive upscaling of low res content. Ideal for those whobwish to use this with cable and watching sports. Cheaper options such as the hisense models will be fine for Gaming and streaming at 4k. Only gripes are grayscale inconsistency which is only noticable when watching hockey or content involving the sky.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tyler, We’re delighted that you’re impressed with the upscaling, especially for cable and sports! It’s a great pick for that. We hear you on the grayscale inconsistency with hockey or sky scenes, and we’ll pass that feedback along. For gaming and 4K streaming, it’s true the X90L shines. Thanks for your purchase and for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Sony Full Array

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good picture quality and easy setup. Easy and quick delivery.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarkE, Great! We're thrilled to hear you like the excellent picture quality and ease of setup of your Sony X90L. And good to know about the easy and quick delivery. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Love this TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture is so bright and vivide. We could not be more happy with the quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ToryH, perfect! You've definitely made a great choice! We are extremely pleased to know that you're happy with the amazing picture & quality of your XR55X90L. Thank you very much for the perfect star review and for choosing the best brand, Sony! - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Great Awesome TV!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv really ended up beyond my expectations! Very good vibrant picture! Thank you Best Buy!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BessieM, we're glad you like our product! With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Color

    Ownership

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I reLy like the sony tv the color is great and my family love the tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DonnieT, we're glad you and your family love our product! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Color

    Fantastic TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a FANTASTIC TV and has FABLOUS COLOR and I would highly recommend it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JerryP, awesome! We're glad you like your new TV! Thanks for choosing Sony! ~Earl Sony_US

  • Owner

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Sony 55” Bravia is much, much better than the LG that Best Buy sold us and would not help make it right.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Diane. We're thrilled to hear that you're enjoying your new Sony XR55X90L overall!. We're glad to hear you've experienced a great customer service this time too. Thanks for choosing Sony. Best regards, Milton. Sony_US

  • Pros mentioned:
    Picture quality

    Bob tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the picture quality. Price dropped two weeks after buying and was given the cash back .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertF,

      Thank you for the 5-star rating! We're glad to hear that you love the picture quality of the television. See a vivid, crisp picture while you watch and game, all powered by the intelligent Cognitive Processor XR™. Full Array LED and XR Contrast Booster precisely controls zones of LEDs expanding the contrast range for deep, detailed blacks and increased peak brightness. HDMI 2.1 VRR, 4K120, and ALLM support lets you unlock the full potential of your favorite games for smooth and clear gameplay. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Sony X90L

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Its a great tv. Great picture out of the box. Only issue is not understanding the settings. Switching apps is seamless and easy, dont have to go home to switch apps.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JesusLuvsU,
      Wow! Thank you for your purchase and we're glad that you are pleased with the amazing picture quality of your new TV. Thank you for choosing Sony! - Marco Sony_US

  • Pros mentioned:
    Picture quality

    Sony XR X90L

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice TV easy set up and great picture and sound

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Andyemt, Great! We're truly delighted to hear that we've matched your expectations with your new Sony X90L Full Array LED 4K HDR TV. Your satisfaction with the ease of setup, incredible 4K HDR picture, and excellent sound quality of your TV are greatly appreciated. At Sony we strive to put forward the best possible products for our customers. Thank you for purchasing the 55" X90L TV and for giving the product a perfect rating! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Beautiful.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Got this for my wife and I. Great smart tv overall.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Abezilla, we're glad you like your new TV! Thanks for choosing and purchasing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Sam. TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Quality image and picture. I love the android software and the integration.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MartinC, nice! We're glad you like our product! Thanks for choosing Sony. ~Earl Sony_US

  • Clumsy to use

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Looks and works good. Cumbersome to select channels since you can’t just enter the number but instead have to roll through all available channels on an under picture crawl line. Opens the channel much faster than our 17 year old Panasonic plasma did.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dennis,
      Thank you so much for your feedback and for choosing the XR55X90L! We're happy to hear that you're enjoying the performance and speed improvements compared to your previous TV.
      We understand that navigating channels with the crawl line can feel a bit different from traditional number entry. Your input is valuable to us and we are always looking for ways to improve the user experience in future updates and models.

      Thanks again for being part of the Sony family!
      Best regards,
      - Stephanie Sony_US

Page 19, Showing 361-380 of 515 reviews
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