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Customer Ratings & Reviews

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$977.99
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Comp. Value: $1,149.99

Customer reviews

Rating 4.7 out of 5 stars with 515 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers frequently mention the amazing picture quality of the 55" Class BRAVIA XR X90L, along with its accurate color and fast refresh rate, making it great for gaming. Many customers also appreciate its ease of use. The only concern mentioned by customers is the design of the remote control.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 21 Showing 401-420 of 515 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 55" Bravia XR X90L LED

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture and with the soundbar great sound clarity.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Gerry, we're glad you are enjoying our product! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    New TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. A real highlight to our Rec Room. Decent price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jlfm, We are glad that you like your new BRAVIA 4K smart Google TV. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent price and options

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture and many options and access to more programs

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GaryCarr, very nice! We're glad you like the picture quality and options of your new TV! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Worth thr money, clear picture and awesome operating system.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Awesome! We are glad to hear that you are happy with your purchase, Noqui! Thank you for the 5-star rating and for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great buy

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy set-up and mounting to the wall with Geek Squad. Great TV!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JenniW,
      Awesome! Thanks for purchasing our Sony XR55X90L TV and we're glad that you like the quality of your new TV and Geek Squad assisted you smoothly. See a vivid, crisp picture while you watch and game, all powered by the intelligent Cognitive Processor XR™. Full Array LED and XR Contrast Booster precisely controls zones of LEDs expanding the contrast range for deep, detailed blacks and increased peak brightness. HDMI 2.1 VRR, 4K120, and ALLM support lets you unlock the full potential of your favorite games for smooth and clear gameplay. Thank you for choosing Sony! - Marco Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Our Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We are enjoying this TV. Quality of picture is excellent.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CarolS, Thanks for the wonderful feedback! We're glad you're happy with your purchase. Make sure to keep your device's firmware up to date to enjoy all its features. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Beautiful TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Brilliant resolution and perfect size for the living room.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Diana, Fantastic! We're thrilled to hear you like the brilliant 4K resolution and good to know that the screen size of your new Sony X90L fits perfectly in your living room. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is awesome. Sharp picture and great resolution. Love the size.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kyle, Thanks for sharing such an awesome review! We are so glad you are pleased with the performance of your BRAVIA XR X90L! We always strive to deliver the best picture quality with our TVs. Our amazing 4K Full Array LED TV powered by Cognitive Processor XR™ delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you for purchasing the 55" X90L and for choosing Sony! -Jess Sony_US

  • Rated 5 out of 5 stars

    I trust Sony TV's

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony for the win! I have always purchased Sony TV's and have probably bought over 12 in the past 20 years. They have always had very good quality and lasted several years.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichaelR, We truly appreciate your feedback and are thrilled to hear that you are enjoying everything about your new Sony X90L. It's customers like you that motivate us to maintain our high standards. Thanks for leaving us such a wonderful review! Our team will definitely be happy to read what you wrote. -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 55 inch LED 90L

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Vivid high quality picture with excellent sound quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Zulu, we're glad you like the picture and sound quality of our product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Just what I was looking for

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and easy setup at a reasonable price

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnC, That's great! We're delighted to hear you like the outstanding picture quality, reasonable price and you find it easy to setup. We always strive to deliver the best picture quality with our TVs. You’re now able to enjoy immersive, engaging cinematic experience in your home. Thank you for purchasing the 55" X90L and for the 5-star rating! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I is a nice TV for the price, good picture quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RonaldM, we're glad you like the picture quality of our product. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV, easy installation and start-up, excellent picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KDH1,

      Awesome! We're glad to hear that you like the easy setup function and picture quality of the TV. See a vivid, crisp picture while you watch and game, all powered by the intelligent Cognitive Processor XR™. Full Array LED and XR Contrast Booster precisely controls zones of LEDs expanding the contrast range for deep, detailed blacks and increased peak brightness. HDMI 2.1 VRR, 4K120, and ALLM support lets you unlock the full potential of your favorite games for smooth and clear gameplay. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV has excellent picture, sound, and was super easy to setup.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RonC,

      Fabulous! We are really thrilled to know your satisfaction with the amazing picture & sound quality and ease of setup of the XR55X90L. With Sony X90L, you'll see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay.

      Thank you very much for the perfect star review and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Good buy

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    A good buy, picture is good. Have yet to see the benefits of the advertised sound, maybe it’s the room?

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thanks for sharing your experience, Richie! We always strive to deliver the best picture quality with our TVs. Our amazing 4K Full Array LED TV powered by Cognitive Processor XR™ delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you for purchasing the 55" X90L and for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Ease of use

    Rated 4 out of 5 stars

    Excellent

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Basically easy setup and use had some difficulty setting up our old Bose DVD player but this is an excellent TV very reasonably priced

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TeresaS, we're glad you like our product! With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Lightweight, easy to set up, versatile, great picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TrishM, we're glad you like the ease of setup, weight and picture quality of our product. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Picture We love the new TV. Hope it lasts 15 years

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JonL,
      Great! We're glad that you are loving your new Sony XR55X90L for its awesome picture quality. The X90L has an amazing contrast and vivid colors! Our amazing 4K Full Array LED TV powered by Cognitive Processor XR delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you for choosing Sony! Enjoy! - Marco Sony_US

  • Rated 5 out of 5 stars

    So good I bought another

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is my second purchase of this exact same Sony product

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tigger! Thank you for your loyalty! It brings us great satisfaction to hear that you've chosen the XR55X90L for a second time.
      This model features stunning 4K HDR picture quality and offers an immersive viewing experience with its advanced sound technology.

      Thanks for choosing Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Kv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture Sony is my first choice in tvs for years

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Awesome! You've definitely made a great choice, KennethV!

      We are so happy to hear your satisfaction with the amazing picture quality of your XR55X90L. With Sony X90L, you'll see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay.

      Thank you very much for your purchase and for trusting Sony!

      - Romeo Sony_US