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Customer Ratings & Reviews

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$977.99
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Comp. Value: $1,149.99

Customer reviews

Rating 4.7 out of 5 stars with 515 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers frequently mention the amazing picture quality of the 55" Class BRAVIA XR X90L, along with its accurate color and fast refresh rate, making it great for gaming. Many customers also appreciate its ease of use. The only concern mentioned by customers is the design of the remote control.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 22 Showing 421-440 of 515 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    fantastic

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    fantastic picture. size is perfect for my room. nice!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnB, we're glad you like the picture quality of our product. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Good consultative selling!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The sales associate, rather than give me the tv I thought I wanted, explained why the excess lighting in my apartment would minimize the screen and would be best viewed by the more expensive one I purchased. He was right

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi John, we're glad you had a great experience with your purchase. Hope you enjoy your new TV. Thanks for choosing Sony. ~Earl Sony_US

  • Cons mentioned:
    Remote control

    Rated 4 out of 5 stars

    Sony Bravia - Good quality reasonably priced

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony quality at a reasonable price point. Revised remote is more sensitive than past units.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TomD,

      Very nice! We're glad to hear that you like the price point and quality of the TV. Thank you for choosing Sony!

      -David Sony_US

  • Rated 5 out of 5 stars

    Sony is best!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely fantastic in all ways! Easy purchase, delivery and set up. No complaints.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello TomFord, thank you so much for your fantastic feedback! We can't be more happy to hear that your experience with the X90L –from purchase to setup–was seamless and satisfying. Thank you for choosing Sony! Sincerely, -Jenn. Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Multi function TV. Easy to navigate.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RonaldB, That's really cool! Thank you so much for sharing your impressive experience so far with your X90L Sony Full Array LED 4K TV! It's really wonderful to hear you are pleased with the excellent picture quality, ease of use and overall performance of your new BRAVIA TV. It sounds like we hit the mark with the X90L. Our amazing 4K Full Array LED TV powered by Cognitive Processor XR™ delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you for choosing Sony! -Jess Sony_US

  • Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV great service recommended to my friends.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Steve,

      Thank you for choosing Sony!

      We're thrilled to hear that you're enjoying your XR-55X90L TV and that you had a wonderful experience with our service! Thank you for recommending us to your friends; we truly appreciate your support!

      Best regards,
      -Fred Sony_US

  • Rated 5 out of 5 stars

    Wonderful smart TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It's a beautiful TV with so many useful options and channels, giving me exactly what I need

    I would recommend this to a friend
  • Rated 3 out of 5 stars

    Mid TV

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Solid TV. UI has glitches and screen goes black every now and again.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ColinL,

      We are very sorry to hear about the inconveniences encountered with your BRAVIA TV. We understand how frustrating it may be for you, and we will be more than glad to help you.

      To assist us in gathering more information regarding this matter and to work together towards a solution, please reach out to us via email at socialsupport@am.sony.com. We kindly ask that you include the following details in your message:

      - Name:
      - Sony Username:
      - Model Number:
      - Description of the Issue:
      - Telephone Number:

      Thank you for your patience, and we look forward to assisting you further.

      Best regards,
      DiegoV Sony_US

  • Rated 5 out of 5 stars

    We love our new tv

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Did u know most tvs last 8 yrs? Ours just quit and we luckily were back up and had new tv within a couple days. This TV has an incredible way of installing by attaching the bracket before having to lift it above the fireplace. re sound we have an external sound bar and sub woofer.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DianeC, thanks for choosing and purchasing our product. We hope you are enjoying your new set! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Television purchase

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I like sony products they always have good qualty.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your kind words about Sony products, Jeremiah! We are ecstatic to learn that you appreciate the quality of our products, especially the XR55X90L. We continuously strive to deliver high-quality experiences to our users, and your feedback motivates us to keep innovating. If you have specific features of the XR55X90L that you love, we’d love to hear more about them!

      Thanks for choosing Sony!

      Best regards,
      Gus
      Sony Social Media Team Sony_US

  • Rated 5 out of 5 stars

    Better Than Adverstised

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV, bright colors, plenty of options to customize along with automatic optimization for Playstations.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi nerdius, Thanks for the awesome feedback! We're thrilled you love the vibrant colors and customization options on the X90L, especially the seamless optimization for PlayStation. It’s great to know it’s enhancing your viewing and gaming experience. Enjoy and thanks for choosing Sony! -Jess Sony_US

  • Rated 5 out of 5 stars

    55"SONY BRAVA TV

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Outstanding smart tv.....has more stuff on it than I can use righr now....but I willl continue to learn the rest! LOL

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi George,

      Thanks for the kudos on the Sony X90L TV! It's exciting to hear that it's packed with features, offering you plenty to explore and learn. Keep enjoying the journey of discovering all its capabilities. Get the most out of your TV through the Help Guide and easily find functions that is available on your TV. In no time, you’ll be able to configure how to install apps, configure Wi-Fi, Cast, AirPlay, Adjust Picture Mode and many more. For more details, visit this helpful link:

      https://www.sony.com/electronics/support/articles/00291490

      Thank you for choosing Sony!
      -Jess Sony_US

  • Rated 5 out of 5 stars

    SONY GOOD

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Always had good product from Sony from Best Buy. Thanks

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Remoteboy, thank you for your kind words! We're so happy to hear that you've always had great experiences with our products –now with our top-tier television, the BRAVIA XR X90L! Thanks for your continued trust in Sony. Sincerely, -Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Bravia

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv for the money. Good picture although some trailing in sports

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JasonS, we're glad you like the picture quality of our product. We understand your feedback regarding the picture quality when watching sports. You can adjust the motion flow on Settings to isolate the issue. Please follow this link for more details:

      https://helpguide.sony.net/tv/kusltn1/v1/en-003/01-03-09_01.html?hl=motion+flow

      If you require any additional support with regard to this product, please email us at socialsupport@am.sony.com with the following details: Name: Username: Model Number: Issue: Telephone Number:

      Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Bravia XR Full Away LED

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely the best TV i've owned. It has such great connection to potential to pair multiple different devices to.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TroyH, we're happy to know that you like our product! Thanks for choosing Sony! Happy Holidays! ~Earl Sony_US

  • Rated 4 out of 5 stars

    My sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Not bad but haveing problems linking my Bluetooth Sony speaker when salesman said be no problem

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WilliamM,

      That's really annoying when something doesn't work as expected! Here's how to troubleshoot connecting your Sony Bluetooth speaker to your Sony X90L TV:

      Pairing Mode: Put both your speaker (check its manual) and your TV into Bluetooth pairing mode.

      On TV: Go to Quick Settings (gear icon) > Settings > Remotes and accessories > Pair accessory.

      Select Speaker: Pick your speaker from the list on the TV screen.

      Troubleshoot: If it doesn't work, try these:

      Reduce interference from other devices.

      Restart both the TV and speaker.

      Check for TV firmware updates.

      "Forget" previous pairings on your speaker.

      While they're both Sony, sometimes minor issues occur. Hope this helps!

      Thanks for choosing Sony.
      -Eliab Sony_US

  • Rated 4 out of 5 stars

    My 4 star rating

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I'm happy with the overall performance of the TV, except in one area. I can't get the brightness level on movie playback adjusted to what I'm used to seeing. I had 3 Samsung TVS prior to this Sony and the movie playback level was brighter.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Pete, we're glad that you are happy with the overall performance of your new TV. We're sorry to hear that you have an issue with the brightness when watching movie. You can configure various settings related to the TV display such as color and brightness for picture quality, or screen size. Please follow this link for more details:

      https://helpguide.sony.net/tv/kusltn1/v1/en-003/01-03-09_01.html?hl=picture

      If you require any additional support with regard to this product, please email us at socialsupport@am.sony.com with the following details: Name: Username: Model Number: Issue: Telephone Number:

      Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Happy

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far so good. I got adjusted to it's sound, the sound is low but great for a small bedroom. Maybe I'll get a soindbar in the future but everything else about it is great

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RickyV, we're glad you are enjoying new TV! With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We totally love our Sony - 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV. Great value and resolution.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Porter, Thank you for sharing your 5 star experience with us. We're delighted that you love your new Sony BRAVIA 8 TV with its value and resolution. Thank you for choosing Sony! Enjoy! -Maria Sony_US

  • Rated 4 out of 5 stars

    Daughter-in-law recommends Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Works well, no complaints, I thought the picture would be more vivid is the only thing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your feedback, redsalmon! To enhance the vividness of the picture on your XR55X90L, you can adjust your TV's picture settings. The Picture mode can be switched to "Vivid," which is designed to display clear, enhanced colors, contours, and edges—ideal for bright viewing environments.

      Additionally, you might explore other settings such as brightness, contrast, and color saturation. Here’s how to adjust the settings:

      Access the Settings Menu: Use the remote control to press the Quick Settings button (or the HOME button), then navigate to Settings → Display & Sound → Picture.

      Choose Picture Mode: Select "Picture" and adjust to "Vivid" for a more vibrant display.

      Fine-tune Additional Settings:

      Brightness: Increase the brightness to display brighter whites.
      Color: Adjust the color saturation to make colors pop.
      Contrast: Enhance the contrast to improve the overall image depth.
      If you find that the automatic picture settings aren't meeting your expectations, consider turning off the Auto Picture Mode for greater control over your adjustments.

      For detailed instructions and tips, you can refer to the "Adjust the picture settings on your Android TV" article available through Sony's support resources.
      https://www.sony.com/electronics/support/articles/00190409

      Feel free to reach out if you have any more questions or need further assistance!

      Thanks for choosing Sony.

      Best regards,
      Gus
      Sony Social Media Team Sony_US