Customer Ratings & Reviews

Hi TeresaS, we're glad you like our product! With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! ~Earl

Thanks for sharing your experience, Richie! We always strive to deliver the best picture quality with our TVs. Our amazing 4K Full Array LED TV powered by Cognitive Processor XR™ delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you for purchasing the 55" X90L and for choosing Sony! -Craig

Hi nerdius, Thanks for the awesome feedback! We're thrilled you love the vibrant colors and customization options on the X90L, especially the seamless optimization for PlayStation. It’s great to know it’s enhancing your viewing and gaming experience. Enjoy and thanks for choosing Sony! -Jess

Hi RonaldB, That's really cool! Thank you so much for sharing your impressive experience so far with your X90L Sony Full Array LED 4K TV! It's really wonderful to hear you are pleased with the excellent picture quality, ease of use and overall performance of your new BRAVIA TV. It sounds like we hit the mark with the X90L. Our amazing 4K Full Array LED TV powered by Cognitive Processor XR™ delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you for choosing Sony! -Jess

Hi George,

Thanks for the kudos on the Sony X90L TV! It's exciting to hear that it's packed with features, offering you plenty to explore and learn. Keep enjoying the journey of discovering all its capabilities. Get the most out of your TV through the Help Guide and easily find functions that is available on your TV. In no time, you’ll be able to configure how to install apps, configure Wi-Fi, Cast, AirPlay, Adjust Picture Mode and many more. For more details, visit this helpful link:

https://www.sony.com/electronics/support/articles/00291490

Thank you for choosing Sony!
-Jess

Thank you for your feedback, redsalmon! To enhance the vividness of the picture on your XR55X90L, you can adjust your TV's picture settings. The Picture mode can be switched to "Vivid," which is designed to display clear, enhanced colors, contours, and edges—ideal for bright viewing environments.

Additionally, you might explore other settings such as brightness, contrast, and color saturation. Here’s how to adjust the settings:

Access the Settings Menu: Use the remote control to press the Quick Settings button (or the HOME button), then navigate to Settings → Display & Sound → Picture.

Choose Picture Mode: Select "Picture" and adjust to "Vivid" for a more vibrant display.

Fine-tune Additional Settings:

Brightness: Increase the brightness to display brighter whites.
Color: Adjust the color saturation to make colors pop.
Contrast: Enhance the contrast to improve the overall image depth.
If you find that the automatic picture settings aren't meeting your expectations, consider turning off the Auto Picture Mode for greater control over your adjustments.

For detailed instructions and tips, you can refer to the "Adjust the picture settings on your Android TV" article available through Sony's support resources.
https://www.sony.com/electronics/support/articles/00190409

Feel free to reach out if you have any more questions or need further assistance!

Thanks for choosing Sony.

Best regards,
Gus
Sony Social Media Team

Hi DianeC, thanks for choosing and purchasing our product. We hope you are enjoying your new set! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony. ~Earl

Hi TroyH, we're happy to know that you like our product! Thanks for choosing Sony! Happy Holidays! ~Earl

Hi Pete, we're glad that you are happy with the overall performance of your new TV. We're sorry to hear that you have an issue with the brightness when watching movie. You can configure various settings related to the TV display such as color and brightness for picture quality, or screen size. Please follow this link for more details:

https://helpguide.sony.net/tv/kusltn1/v1/en-003/01-03-09_01.html?hl=picture

If you require any additional support with regard to this product, please email us at socialsupport@am.sony.com with the following details: Name: Username: Model Number: Issue: Telephone Number:

Thanks for choosing Sony! ~Earl

Hi Porter, Thank you for sharing your 5 star experience with us. We're delighted that you love your new Sony BRAVIA 8 TV with its value and resolution. Thank you for choosing Sony! Enjoy! -Maria

Hi JasonS, we're glad you like the picture quality of our product. We understand your feedback regarding the picture quality when watching sports. You can adjust the motion flow on Settings to isolate the issue. Please follow this link for more details:

https://helpguide.sony.net/tv/kusltn1/v1/en-003/01-03-09_01.html?hl=motion+flow

If you require any additional support with regard to this product, please email us at socialsupport@am.sony.com with the following details: Name: Username: Model Number: Issue: Telephone Number:

Thanks for choosing Sony! ~Earl

Hi RickyV, we're glad you are enjoying new TV! With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! ~Earl

Hi BarbaraF, Thank you for the 5-star rating! We're delighted to hear that you had a positive experience with the Geek Squad in programming your cable remote to your TV. Thanks for choosing Sony! -Sam

Thank you for sharing your feedback, JulieP. We appreciate your honest perspective on the XR55X90L. It's great to hear you found the picture and sound quality to be good—these are areas where Sony TVs are often recognized for reliability and strong performance.

We understand that expectations can be high when investing in a premium TV, and not every feature or improvement is immediately “mind blowing” for every user’s needs. Sony aims to offer quality and advanced technology like customizable picture settings for different types of content and environments, allowing users to personalize their viewing experience even further.

Your comment about price sensitivity is noted. The value of a TV can vary based on individual viewing habits and what features are most important to each person. We hope the reliability and long-term performance of your XR55X90L continue to meet your needs—even as we recognize not everyone will feel the premium is worth it for their usage.

Thank you again for your review. Your insights help us improve and guide other customers in making the best choice for their preferences.

Thanks for choosing us!

Best regards,
Gus
Sony Social Media Team

Hi JoeK, thank you for your review! We're glad to hear you're enjoying the picture quality of the Sony - 55" Class BRAVIA XR X90L, we understand that every TV is different and sometimes it takes a little fine-tuning to match personal preferences. We recommend exploring some picture settings like the sharpness, brightness, reality creation, and X-motion clarity to enhance sharpness and smoothness. We will include a link below for more information on adjusting the picture settings: https://www.sony.com/electronics/support/articles/00190409?utm_source=glean
Thank you for choosing Sony. Best regards, - Dominick

Hi MAGfaith1,

We are sorry to hear that you are having an issue with the game mode on your Sony BRAVIA TV after a recent update. This is definitely not the customer experience we want you to have. We need more information about the recent update and the current software version of your BRAVIA. You can email us at socialsupport@am.sony.com with the following details:

Name:
Best Buy Username:
Model Number:
Current Firmware version of your BRAVIA
Issue:
Telephone Number:

We value you being a Sony customer. Sorry for the inconvenience and hope to speak directly to try to resolve this matter.

Sincerely,
Vincent

Awesome, DKMunk! We're thrilled to hear you are overall pleased with the performance of your Sony X90L. We're sorry you've been running into difficulty. Get the most out of your TV through the Help Guide or BRAVIA tips page and easily find functions that is available on your TV. In no time, you’ll be able to configure how to install apps, configure Wi-Fi, Cast, AirPlay, Adjust Picture Mode and many more. For more details, please visit our BRAVIA Tips page below.

https://www.sony.com/electronics/support/articles/00291490

If you need more information or technical assistance with your product, please feel free to contact us and we'll be more than happy to assist you. You may send us an email at socialsupport@am.sony.com with the following:

Name:
Sony Username:
Model Number:
Issue:
Telephone Number

Regards,
Jess

Hi NicholasJ, Awesome! We're very happy to hear that it works flawlessly with your Bravia soundbar and you appreciate the minimal bezel design of your new Sony X90L. Thanks for choosing Sony! -Sam

Hi ARose, Thank you for sharing your review. It's great to hear that you're satisfied with the smart capabilities and image quality; however, we understand your concern about the lack of input/outputs. To clarify, this TV is actually equip with an optical port (labeled digital audio out).
The X90L has certain limitations when it comes to input and output options, which can cause inconvenience for users wishing to connect additional audio equipment. One possible workaround is to use HDMI ARC (Audio Return Channel) if your soundbar supports it. Hope this helps and thanks for choosing Sony! -Sam

hI Alez, thanks for choosing and purchasing our product. We're sorry to hear that you have a flickering issue with your Sony unit. Please make sure that the tv has the latest software installed. Please follow this link for more details:

https://www.sony.com/electronics/support/lcd-tvs-android-x90l_x91l-series/xr-55x90l/software/00294706

Try changing the picture mode to Game, Graphics, or Photo mode, as these modes are less likely to cause flickering. If the issue persists, performing a factory reset on your TV might help. This will reset all settings to their default values, which can resolve any configuration issues causing the flickering. Please follow this link for more details:

https://www.sony.com/electronics/support/articles/00159487?utm_source

If you require any additional support with regard to this product, please email us at socialsupport@am.sony.com with the following details: Name: Username: Model Number: Issue: Telephone Number:

Thanks for choosing Sony.
~Earl