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Customer Ratings & Reviews

Your price for this item is $977.99
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Customer reviews

Rating 4.7 out of 5 stars with 506 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers highly value the excellent picture quality and ease of use of the 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023). Many appreciate the vibrant colors and smooth operating system, while some users find the remote control design could be improved. The high refresh rate is also praised by gamers.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 23 Showing 441-460 of 506 reviews
  • Rated 4 out of 5 stars

    Fine purchase

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Hard to set up if you don’t have a google account. Resetting is cumbersome. The picture is fine, can be dark at times, despite every setting being altered for brightness.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi VictoriaD,

      Thanks for sharing your review and experience with the X90L. Your feedback about the Google software, resetting function, and brightness is greatly appreciated.

      Using the Google software allows you to fully utilize the functions of the TV. Once the Google account is added, there is no need to set it up again.

      There are different ways to reset the TV. You may refer to this link for more information:

      https://www.sony.com/electronics/support/articles/00159487

      Picture quality and brightness may vary depending on the source content. Make sure that the software version of the TV is up-to-date for optimum performance.

      Hope this helps. In case you need further assistance, please email the below information to socialsupport@am.sony.com.

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:

      Or contact our product support team via phone call or chat through this link:
      https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      Sincerely,
      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Recommend

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great television for the parents living room. Use the built in interface and moved Nvidia Shield TV downstairs.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TylerM, perfect! You've certainly made a great choice! We are extremely pleased that it suits your needs and expectations. Thank you very much for sharing your excellent experience with your XR55X90L and for choosing Sony! - Romeo Sony_US

  • Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV, I got a Sony hoping it would last longer than an LG or less expensive brand. They offer a great warranty through Sony itself.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi forthepoints,

      You made the right choice with the Sony X90L! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 3 out of 5 stars

    Not a fan

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture was pretty good but with fald it was a bloombox Sony tries to do crazy things with the sound but not a fan I have a TCL r646 that blows it's doors off Sorry sony

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi, tomcat980

      Thanks for the review. We appreciate the comments regarding the Sound quality, as Sony strives to deliver the best quality products. We will definitely be taking the feedback in consideration for future references.

      Thanks for considering Sony products, have a good day.
      -DiegoV Sony_US

  • Rated 5 out of 5 stars

    Best Tv I've owned!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome Tv love everything about it the 4k is stunning and Game play on my PS5 is Awesome!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RickT, we're glad you love our product! Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    5 Stars for Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So glad I purchased this television... love it!!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NancyF,

      You made the right choice! We're glad to hear that you love your new Sony TV. We appreciate the 5-star rating and thank you for choosing Sony!

      -David Sony_US

  • Rated 4 out of 5 stars

    worth the upgrade

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We had an old non smart TV, so this is a welcomed upgrade for us. Enjoy the picture and size of the TV. Still figuring out what color brightness we like the best.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bmgd, You definitely made the right choice! We're so pleased to hear that this great TV delivers vibrant colors, amazing picture quality and you like the size as well. Good to know your investment is worth it. Thank you for your purchase and for choosing Sony! -Jess Sony_US

  • Rated 5 out of 5 stars

    Sony TV 55 inch!! The BEST

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV is excellent! The customer service was amazing! The technicians that installed the TV were awesome!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi iPhone12Pro, we're glad you like our product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Beautiful picture!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Needed a new TV after my old Sony died. Decided to stay with Sony Bravia and it is the best! Love all the features!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RebeccaS, we're glad you love the features of your new TV! Our amazing 4K Full Array LED TV powered by Cognitive Processor XR™ delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thanks for choosing Sony! Enjoy! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Great value

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice TV. Was looking at OLED TVs but decided on this one. Love the Sony processor and upscaling.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mike, we're glad you love your new TV! With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Perfect display for Football!

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv! Absolutely love the endless opportunities for entertainment + the display is great!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi kdrobe, Awesome! We are glad to hear that you are happy with your new TV! Thank you for the 5-star rating and for choosing Sony! -Carl Sony_US

  • Rated 5 out of 5 stars

    besttvever

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I chose Sony Bravia because I have a 75in tv in my tv room and I am very pleased with it so why change now.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi IreneN, we're glad you are enjoying your new TV! With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! ~Earl Sony_US

  • Rated 1 out of 5 stars

    Never buy Sony products again.

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I thought by purchasing a Sony I was getting a quality TV. Within a month the screen started to go blank while watching a show or it gives a split screen with the same picture on both sides. I called Sony and they said it was the app I’m using and when asked why only this TV out of 4 in the house was having issues, they just repeated themselves and said there’s nothing that can be done. Unfortunately Best Buy customer service isn’t much help. Paid for a warranty, hopefully that will help.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Frank,

      We sincerely apologize for the screen issues with your X90L. We want to assure you we will work to get this resolved quickly. To help clear up this blank or split screen issue, please first perform a soft reset by pressing and holding the Power button on your remote for about five seconds until the TV restarts. This, along with ensuring your system software is fully updated under Settings > System > About, typically resolves these types of glitches, and we're confident it will address your TV's behavior.

      Thanks for choosing Sony. Best regards, Eliab sony-global

  • Rated 5 out of 5 stars

    Great TV at a great price!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Can't complain with anything, everyone was very helpful!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichaelL, Great! We're truly delighted to hear your purchase went well and we've matched your expectations with your new Sony X90L Full Array LED 4K HDR TV. It's amazing to hear that you were assisted well by our local dealer. At Sony we strive to put forward the best possible products for our customers. Thank you for purchasing the 55" X90L TV and for choosing Sony! -Jess Sony_US

  • Rated 4 out of 5 stars

    Nost not sink when changing input.

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tv has problems sinking to ROKU box or Direct box when changing inputs sometimes. No sound or no picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnM, Thanks for sharing your feedback. We're sorry to hear that you are having audio issues with your TV when watching from your external inputs. This is definitely not the experience we wanted you to have.

      Does the issue also happen when you watch from your streaming apps like YouTube or Netflix?

      Kindly check the link below. There are steps for you to perform to resolve your audio sync issue.

      https://www.sony.com/electronics/support/articles/00026069?utm_source=glean

      Hope this helps.

      Regards, -Craig Sony_US

  • Rated 5 out of 5 stars

    Great

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is one of the best ones we have ever had so far.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Vannara, we're glad you like your new TV! Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    TV feels alive and really colorful

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I like it nothing bad about the item and my kid enjoys the tv alot

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Diablo, we're glad you and your kid are enjoying our product. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. No problems. The stand adjusts for sound bar.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LisaB, we're glad you like your new TV! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Quality of TV excellent. Sony TVs one of the best ever.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mike, We're happy to hear this feedback! Glad you appreciate the overall quality of your new Sony X90L. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! -Sam Sony_US

  • Rated 3 out of 5 stars

    No help no info lots of people

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    No one told me i was buying a 2023 model. When i purches anything I would like the newest version. No real help or onfo about what i was buying. Should i just buy from Amazon?

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MatthewM,

      Thank you for sharing your experience with the Sony X90L. We appreciate your feedback and understand your frustration regarding the lack of information about the model year of the Sony X90L you purchased. When purchasing electronics, having clear details about the product's release year is crucial to ensure you receive the latest technology. You can report your concern directly to the retail store.

      If you need further assistance, you can email us at socialsupport@am.sony.com with the following details:
      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony TV Model Number:
      Additional Information regarding your experience with the X90L:

      Sincerely,
      Jess Sony_US