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Customer Ratings & Reviews

Your price for this item is $977.99
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Customer reviews

Rating 4.7 out of 5 stars with 507 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers highly value the excellent picture quality and ease of use of the 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023). Many appreciate the vibrant colors and smooth operating system, while some users find the remote control design could be improved. The high refresh rate is also praised by gamers.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 25 Showing 481-500 of 507 reviews
  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Great solution for a smaller space.

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, good sound, clear color and great definition. Very happy with purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LisaW, Fantastic! We're happy to know this Full Array 4K TV is a perfect fit for your space with its superb picture quality, sound, and color clarity. Glad to hear you're very happy with your purchase! Enjoy and thanks for choosing Sony. -Jess Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Amazing value

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a fantastic TV in every possible respect but what really sets it apart is the quality of the image processing. It does so much better with motion and upscaling than the Samsung it replaced and than every other TV I looked at in this class. Perhaps some can match it for lower money on high quality 4k signals but for watching upscaled YouTube TV type sports streaming, this is hard to beat. Sony has amazing image processing. It also gets more than bright enough. So bright I have to turn down the brightness.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AlexM, we're glad you like our product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Color, Ease of use

    Rated 5 out of 5 stars

    Great TV , vivid colors and clarity.

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I purchased this tv for my craft room and it is wonderful! I love the clarity and vivid colors. It was easy to set up and link with my Direct TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi user982774,

      Thank you for the 5-star rating! We're happy to hear that you like the picture color quality, clarity and easy setup function of the TV. Thank you for the choosing Sony and have a great day!

      -David Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great TV

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    excellent picture. very easy set up. would buy again.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kmett, we're glad you like the ease of setup and picture quality of our product! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Excellent TV at affordable price

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture quality, great audio and easy to set up and use.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi UdayanM,

      That's great! We're glad to hear that you like the picture, sound quality and easy setup feature of the TV. See a vivid, crisp picture while you watch and game, all powered by the intelligent Cognitive Processor XR™. Full Array LED and XR Contrast Booster precisely controls zones of LEDs expanding the contrast range for deep, detailed blacks and increased peak brightness. HDMI 2.1 VRR, 4K120, and ALLM support lets you unlock the full potential of your favorite games for smooth and clear gameplay. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great mid-level TV

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture, easy to set-up and use. Love it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JonathanS,

      That's great! We're glad to hear that you love the picture quality and easy setup function of the TV. See a vivid, crisp picture while you watch and game, all powered by the intelligent Cognitive Processor XR™. Full Array LED and XR Contrast Booster precisely controls zones of LEDs expanding the contrast range for deep, detailed blacks and increased peak brightness. HDMI 2.1 VRR, 4K120, and ALLM support lets you unlock the full potential of your favorite games for smooth and clear gameplay. Thank you for choosing Sony and we hope you enjoy your TV from here on out. Have a great day!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    evaluation of SONY 55" TV with sound bar

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good picture. The screen tends to reflect interior light. The sound bar provides good hi fi sound, although not stereophonic. The sound bar blocks the sensors on the screen that are activated by the remote. My wife has to get up to perform some functions. The instructions are so complex I have not attempted to do anything with the set yet.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LarryS, thanks for choosing and purchasing our product! We're glad you are enjoying it. We understand your feedback regarding the remote is interrupted by your Soundbar. We recommend if your TV is on a table-top setup, try installing it with the supplied stand at a Soundbar position which is good enough to fit a Soundbar below the TV.

      Here is a link that you can follow if there are more issues on the remote other than you mentioned above, please check:

      https://www.sony.com/electronics/support/articles/00030297?utm_source=glean

      If you require any additional support with regard to this product, please email us at socialsupport@am.sony.com with the following details: Name: Username: Model Number: Issue: Telephone Number:

      Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Worth it!

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV, Great Graphics! Would definitely recommend purchasing it, and it was not that expensive.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi User327804,

      Thank you for the fantastic review! We're delighted to hear that you're so happy with the Sony - BRAVIA X90L. It's awesome to know you're enjoying the great graphics and overall performance. We believe that incredible picture quality should be accessible, and it's wonderful to hear that you feel this TV offers great value.

      Your recommendation means a lot to us, and thank you for choosing Sony!

      Best regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Slick, nice mid level tv.

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    A very nice upgrade from the 900F series. Excellent picture, easy connections to devices. Sound is better than I was expecting.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kmitch, we're glad you like the ease of setup, picture and sound quality of your new TV! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this tv. The apps work fast, the picture is great and the sound is great for a flat screen.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi user958157,

      Fabulous! We are truly delighted to know that you love the amazing quality and superb performance of your XR55X90L. With the Sony X90L, you'll see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay.

      Thank you very much for the perfect star review and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    smart purchase

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    very sharp picture and makes you feel like you are in person with picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi whitehairlady, Awesome! We are so glad to hear that you are happy with the picture quality of your new TV! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Clear picture, mounts well, can air play my phone and easy access to various streaming platforms. You do need to add a sound bar for better volume.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi user170315, Thanks for sharing your review on the Sony X90L 4K LED TV. The Sony BRAVIA XR X90L LED 4K UHD Smart Google TV delivers a truly immersive and feature-rich entertainment experience. With its stunning visuals, powerful audio, and smart features, this television sets a high standard for what modern TVs can achieve. Whether you're a cinephile, a gamer, or simply someone who appreciates a top-tier viewing experience, the BRAVIA XR X90L is sure to impress. As for the sound, there are preset settings available in the TV menu that you can choose from depending on your preference, but of course you can still opt for external speakers for better sound quality. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Very satisfied

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Delivery was on time and very professional. The Sony has been excellent picture and easy setup.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi user101577, we're glad you like the ease of setup and picture quality of the X90L. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    As expected

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Last 3 tvs that I have purchased have been Sony Bravia. Very happy with them all.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jnfs, we're glad you are happy with your purchase! Enjoy you new TV! Thank for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Sony 55" Smart Google TV

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This make and model TV was recommended to me by my tech support person. I am very happy with the TV itself and the purchase and delivery process.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Awesome, user768389! We’re so glad to hear you’re happy with it! It’s fantastic that your tech support person pointed you in the right direction, and we’re thrilled the purchase and delivery process went smoothly for you. Thank you sharing such an excellent shopping experience and for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Mrs. Evans

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice picture and color on tv. Has great sound.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SamanthaE, wonderful! We're glad you like the picture and sound quality of our product! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    It’s amazing

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv has amazing color and picture! They hey google Feature helps my laziness lol.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BlayneS, we're glad you like the picture quality of our product. Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Mr. Gary J. Hensley

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Everything went well on my purchase of my new Sony TV. My Dish Tech. made a call on Sunday and determined my existing Sony TV had gone bad and Dish service was not the problem. We went on line to Best Buy in FT. Wayne (45 miles away) and they had it ready for pick up in less than 2 hrs. The Tech picked it up and I was watching TV by 5:00PM. Thanks for the great service and price! wasa

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi gary,
      Great! We're very happy that you are pleased with your new TV and satisfied with the service you received. The X90L has an amazing contrast and vivid colors! Our amazing 4K Full Array LED TV powered by Cognitive Processor XR delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you for choosing Sony! Enjoy! - Marco Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony for the win

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome tv, spend the extra money this things the real deal

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Samsun, we're glad you like your new TV! Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 55 inch tv

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv at a great price. Picture quality is great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Motsnrub, That's really cool! Thank you so much for sharing your experience with your Sony X90L Full Array LED 4K HDR Google TV! We are delighted to hear it matches your expectations and how much you love the incredible picture quality, and overall performance of this TV. Good to know your investment is worth it. We always strive to deliver the best picture and sound quality with our TVs. Thank you for choosing Sony! -Jess Sony_US