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Customer Ratings & Reviews

$1,349.99
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The comparable value is $1,499.99

Customer reviews

Rating 4.8 out of 5 stars with 217 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers highly value the exceptional picture quality and the overall OLED quality of the 55" Class BRAVIA XR8B OLED 4K HDR Google TV. Many find the size to be ideal for their living spaces. However, some customers have noted concerns regarding the brightness levels, particularly in well-lit environments.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 11 Showing 201-217 of 217 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice product, had exactly the TV that I wanted. No pressure. Clean store. Helpful assistance by associate Lee Austin.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the fantastic review, DarleneG!

      We are absolutely thrilled to hear that you found the perfect K-55XR8B television for your home. It’s also wonderful to know that Lee Austin and the team provided such a helpful, pressure-free experience—we love hearing when our retail partners go above and beyond.

      Thank you for choosing Sony and enjoy your new TV!

      Best regards,
      Gus, Sony Social Media Team sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Nice TV

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really sharp picture and good sound. Easy to operate with access to preferred sources.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DiverDave!
      Thanks so much for sharing your feedback with us.
      It brings us great joy to hear that you are having such a positive experience with your new K-55XR8B!

      We appreciate you choosing Sony!
      Best regards,
      Estefany Sony_US

  • Rated 5 out of 5 stars

    RebeccaA

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Set up was fantastic and the TV is great. Good color and picture quality. My old Sony TV was like a member of the family because it was a very good TV for over 14 years. I'm looking forward to my new Sony experience. Thanks to Best Buy!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RebeccaA,

      It’s wonderful to hear that your new BRAVIA XR8B is living up to the legacy of your previous Sony TV! We're glad the setup was a breeze and that you're enjoying the color and picture quality.

      Thanks for choosing Sony.

      Best regards,
      Eliab Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this TV! Excellent quality! Images are so sharp and clear and lifelike color!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GeneB,

      It brings us great joy to hear that you are loving your new BRAVIA XR8B! By utilizing our advanced XR Processor and a high-performance OLED panel, we’ve engineered this model to deliver those incredibly sharp, lifelike colors and perfect blacks that make every scene feel truly immersive. It is wonderful to know that the exceptional picture quality is providing the premium viewing experience you were looking for.

      Thank you for choosing Sony!

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Oled quality

    Rated 5 out of 5 stars

    Top of the Line!

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    1I consider the Sony Oled TV to be the top of the line

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GregoryCorrow,

      We are ecstatic to learn that you consider our OLED technology to be the gold standard. We pour our heart into the XR series to ensure that every frame delivers the kind of breathtaking contrast and color that defines a "top of the line" experience. Knowing that the BRAVIA XR8B has earned such a high spot in your home is exactly why we do what we do.

      Thank you for making Sony the centerpiece of your home entertainment.

      Regards,
      Dominick Sony_US

  • Rated 5 out of 5 stars

    55” Sony TV

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    A very pleased with my 55” Sony Bravia TV - wonderful picture and sound with the accompanying sound bar. The sales staff were very knowledgeable and helpful during the purchase. The installation was seamless.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarkV,

      We are pleased to hear that you are enjoying the wonderful picture and sound of your new BRAVIA XR8B OLED. It is great to know that our retail partners provided helpful service and that your installation went smoothly. We appreciate your feedback!

      Thanks for choosing Sony.

      Best regards,
      Eliab Sony_US

  • Rated 5 out of 5 stars

    Sony makes a great TV

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I already have a larger Sony TV in the living room and love it, so when it came time to replace the TV in the bedroom I wanted the same brand and am very happy with my older and newest Aony TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi bizzeeme,

      We are thrilled to hear that you've chosen Sony once again for your bedroom! It is wonderful to know that you are very happy with both your newest BRAVIA OLED and your original larger Sony TV.

      Thanks for choosing Sony.

      Best regards,
      Eliab Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Television

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Crystal clear picture and sound. Would highly recommend

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TerriaM,

      We are very glad to hear that you are enjoying the crystal-clear picture and sound of your new television and that you would highly recommend it!

      The stunning clarity you're seeing is a result of our OLED technology, which uses millions of self-lit pixels to deliver perfect blacks and vibrant, lifelike colors. To match that visual excellence, we’ve incorporated Acoustic Surface Audio+. This unique technology uses special actuators behind the panel to turn the entire screen into a speaker, ensuring that the sound comes from exactly where the action is happening on screen for a truly immersive cinematic experience.

      Thank you for making Sony part of your daily viewing.

      Best regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    love this TV, the delivery was timely and perfect.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello LindaK,

      Thank you for choosing Sony!

      We couldn't be happier to hear that you love your K55XR8B TV and that the delivery was timely and perfect. Your positive experience inspires us to keep delivering quality products and reliable service that enhance your entertainment at home.

      Best regards,
      -Fred Sony_US

  • Rated 5 out of 5 stars

    Impressed

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Responsive, very bright, and looks great. No complaints genuinely gets very bright compared to other OLED models which I had to lower the brightness my last Bravia I had it maxed.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NoelC,

      We are very glad to hear that you are enjoying the incredible brightness and responsiveness of your new BRAVIA XR8B! It is wonderful to know that you’ve noticed such a significant difference compared to your previous model; our latest OLED technology is specifically engineered to push peak brightness levels much higher while maintaining those perfect, deep blacks. We’re glad the stunning color of the display is making such a clear impact on your viewing experience without you having to max out the settings.

      Thank you for continuing to trust Sony for your home entertainment.

      Regards,
      Dominick Sony_US

  • Rated 5 out of 5 stars

    Another satisfied customer

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony Bravia tv is great. I'm still learning some of the bells and whistles but the picture and sound quality are both excellent.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi VictoriaM,

      We are so happy to hear that you're enjoying the excellent picture and sound quality of your new BRAVIA XR8B! It’s a powerful TV with plenty of features to explore, and we’re confident you’ll love it even more as you discover all the bells and whistles.

      Thanks for choosing Sony.

      Best regards,
      Eliab Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bravia

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    much better than current bravia 5 mini led for just a little more. spend the extra and get this oled

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    TV set. Using a soundbar.

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It's a nice set, but it doesn't have quite the sharp pictures. I was hoping for but I don't know if I can blame the set or one of the providers, basically a good set.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Pearl,

      Thank you for sharing your feedback regarding your Sony XR8B.

      We are pleased to hear you are enjoying your new set. To ensure you are getting the sharpest picture quality, we recommend verifying that the content you are watching is broadcast or streamed in 4K resolution. If you are using external devices, such as a cable box or a Blu-ray player, please ensure you are using a high-speed HDMI cable, as this is necessary to support high-quality image transmission.

      Additionally, this TV offers extensive picture customization settings that allow you to fine-tune the display to your specific preferences. We encourage you to visit https://helpguide.sony.net/tv/musltn1/v1/en-003/contents/TP1001675534.html for detailed guidance on optimizing these settings.

      We appreciate your input and thank you for choosing Sony.

      Regards,
      Dominick Sony_US

  • Rated 5 out of 5 stars

    Best TV brand to buy

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture is so amazing. This is the only brand to buy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LoraA!
      Thank you so much for the feedback. We are thrilled to hear that the picture quality of your K-55XR8B is so amazing!

      This TV features our brightest 4K screen ever, using tiny lights to create deep blacks and incredible brightness. It also has a clever processor that understands how humans see and hear, making your movies feel much more real.

      We are so happy to have you as part of the Sony family!
      Best regards,
      Estefany Sony_US

  • Rated 5 out of 5 stars

    Bravo Bravia!

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV...brilliant color!! Very happy with the purchase .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JustaMouse,

      We are thrilled to hear that you're happy with your purchase! It's great to know you are enjoying the brilliant colors and excellent performance of your new BRAVIA XR8B.

      Thanks for choosing Sony.

      Best regards,
      Eliab Sony_US

  • Rated 5 out of 5 stars

    SharylId

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony tv has been great. Great picture. Fantastic colors.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SharylD,

      We’re thrilled to hear you’re enjoying the great picture and fantastic colors of your new BRAVIA XR8B OLED!

      Thanks for choosing Sony.

      Best regards,
      Eliab Sony_US

  • Rated 4 out of 5 stars

    Sony tv

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good picture, vivid colors. Speakers could be better. Overall very satisfied with this tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DannyB,

      Thank you so much for the 4-star rating. We’re very glad to hear you’re enjoying the vivid colors and picture quality of your new Sony XR8B—it’s definitely designed to make those visuals pop!

      We also appreciate your honest feedback regarding the speakers. While we aim for a slim, sleek design, we know audio is a huge part of the experience. If you’re ever looking to level up your sound to match that great picture, we’d be happy to recommend some Sony soundbars such as the HTS60 and HTB600 that sync perfectly with your model.

      Thanks for choosing Sony, and enjoy the movies!

      Regards,
      Dominick Sony_US