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Customer Ratings & Reviews

$1,349.99
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The comparable value is $1,499.99

Customer reviews

Rating 4.8 out of 5 stars with 217 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers highly value the exceptional picture quality and the overall OLED quality of the 55" Class BRAVIA XR8B OLED 4K HDR Google TV. Many find the size to be ideal for their living spaces. However, some customers have noted concerns regarding the brightness levels, particularly in well-lit environments.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 7 Showing 121-140 of 217 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, easy setup. The remote works well without a lot of complexity.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Articulation,

      We feel privileged to know that you appreciate the great picture quality, easy setup, and the straightforward, well-functioning remote. Our goal is to make the entire experience, from setup to daily use, as simple and stunning as possible. Thank you for taking the time to share your 5-star feedback and for choosing Sony!

      Best regards,
      Dominick sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Tv review for Sony

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Incredible picture from all angles. Great color and clear.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarthaP,

      We are thrilled to hear you are so pleased with your 55" BRAVIA XR8B OLED TV! It's fantastic that you are enjoying the incredible picture quality, great color, and clarity from all viewing angles.

      Thanks for choosing Sony.

      Best regards, Eliab Sony_US

  • Pros mentioned:
    Oled quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This OLED TV is worth every penny, the picture looks amazing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Eric,

      We are very glad to hear that you find the Sony BRAVIA XR8B worth every penny! Knowing you think the picture looks amazing is the best kind of feedback for us. This model is engineered to deliver stunning contrast, pure blacks, and vibrant colors thanks to its advanced XR Processor, creating that breathtaking visual experience you are enjoying.

      Thank you for choosing Sony!

      Best regards,
      Dominick Sony_US

  • Pros mentioned:
    Oled quality

    Rated 5 out of 5 stars

    Best TV Brands Ever!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    First time ever owing a OLED TV and all I can say is WOW!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for sharing your fantastic review, Apex13!

      We are absolutely thrilled to hear your excitement! As a first-time OLED owner, your reaction of "WOW!" perfectly captures the stunning picture quality, infinite contrast, and vibrant colors that the K-55XR8B delivers.

      Welcome to the world of Sony OLED—we're so pleased it's exceeding your expectations!

      Thank you for choosing Sony!

      Best regards, Gus, Sony Social Media Team sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is excellent product , the construction is excellent

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JorgeluisD!
      Thanks so much for sharing your review of the K-55XR8B TV.
      We are delighted to hear that you think the TV is an excellent product and that you appreciate the superb construction!

      We appreciate you choosing Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Works great, light, great support and quality

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    solid tv, easy to mount, great color and load time for the google play smarttv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello ek480,

      Thank you for choosing Sony!

      We're excited to hear that you appreciate the solid build of your K55XR8B TV, its easy mounting, vibrant color, and fast load time for the Google Play Smart TV. Thank you for your positive comments!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    best picture

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome picture, easy set up. very fast service at best buy, was very easy to install it on the wall

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RichardD!
      We are thrilled to hear that you're so happy with your new K-55XR8B.

      That model’s 4K HDR display and Cognitive Processor XR really make for a stunning picture and we're so glad you're enjoying the results.

      We appreciate you choosing Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    New TV!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great purchase. The size and colors are fitting for our living room.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PabloS,

      Thank you for the excellent 5-star feedback! It is great to hear that your BRAVIA XR8B was a fantastic purchase! We are excited that both the size and the vibrant colors are a perfect fit for your living room. Thank you for choosing Sony!

      Best regards,
      Dominick Sony_US

  • Pros mentioned:
    Oled quality

    Rated 5 out of 5 stars

    Picture perfect

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is soooo good !!!! Can't beat it . Sony OLED

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JerryC,

      That's fantastic to hear! We're thrilled you are enjoying the incredibly good picture quality of the 55" BRAVIA XR8B OLED. Thanks for choosing Sony.

      Best regards, Eliab Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Incredible television!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This television is off the hook! The picture is amazing coupled with ease of use. Buy ONE!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your fantastic review, Leslie!

      We are so pleased to hear that you think your new K55XR8B television is "off the hook" and that you're enjoying its amazing picture and ease of use. We designed this TV to deliver a truly stunning and user-friendly experience, and it's wonderful to know we've succeeded.

      Thank you again for choosing Sony and for your strong recommendation.

      Best regards, Gus, Sony Social Media Team Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing picture

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good quality and terrific sound. Sony is a very well long lasting television.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Stacy,

      We're so glad to hear that your Sony BRAVIA TV is delivering terrific sound and outstanding quality! Thank you for sharing your 5-star rating—it's wonderful to know you've experienced such lasting reliability from your television. The K55XR8B’s vibrant audio and durable build are created to bring the best of Sony right into your home.

      Thank you for choosing Sony—wishing you a vibrant day!
      DiegoV. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    vivid pic

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Vivid pic..........................................

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BCLC,

      It is great to hear that you are enjoying the vivid picture quality of the Sony BRAVIA XR8B! We focus on delivering stunning color and clarity, and we are delighted that this feature stands out to you.

      Thank you for choosing Sony!

      Best regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Good assistance

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Madison at the Boulder Colorado Best Buy did a great job helping us purchase our new TV. She took the time to explain options and weigh the pros and cons of a service plan.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Sony Bravia xr8b

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tv has been such an improvement compared to the last tv. I was not sure how to upgrade but people in the store help me understand the technology.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FRANCO,

      We could not be more pleased to hear that your new BRAVIA XR8B has provided such a significant upgrade to your home viewing experience. It is wonderful that the in-store team was able to help you navigate our latest OLED technology, ensuring you felt confident in choosing a display that truly transforms how you watch your favorite content.

      We really appreciate you being part of the Sony family and trusting us with your upgrade!

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    TV Review

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent! Beautiful picture, sound. Highly recommended.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RosaR,

      Absolutely brilliant! We're delighted to know that you are finding the 55" BRAVIA XR8B OLED so impressive with its beautiful picture and sound. Your high recommendation is greatly appreciated!

      Thanks for choosing Sony.

      Best regards, Eliab sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Fantastic TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV! Has everything needed. The picture is amazing!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidE,

      We're beyond pleased to hear that you're experiencing the amazing picture quality of the Sony - BRAVIA XR8B. That cinematic realism is thanks to our OLED panel and the XR Processor working together to deliver infinite blacks and dazzling color.

      Thank you for choosing Sony!

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    TV Review

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Terrific!!! The picture is wonderful. The sound is amazing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CarolF,

      That's wonderful to hear! We are so glad you are enjoying the wonderful picture and amazing sound of your BRAVIA XR8B OLED. Thanks for choosing Sony.

      Best regards, Eliab sony-global

  • Best Buy Employee

    Rated 5 out of 5 stars

    My TV and appliances purchase

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    Best Buy Employee
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    [Employee of bestbuy] Mohammed is the very best at what he does. He took care of all my needs. Very professional gentleman. And the products in which I bought fit all my needs.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello DanielR,

      Thank you for choosing Sony!

      We couldn't be happier to hear that you received such professional and attentive service. It's wonderful to know the K55XR8B TV suits you so well. Your kind words inspire us to continue providing outstanding experiences.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    55” Sony tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv; clear pic, great sound and perfect size for our room

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BarbC,

      It is truly wonderful to know that you are enjoying your Sony BRAVIA XR8B! We're thrilled to hear that the clear picture, great sound, and perfect size have made it an excellent addition to your room. Thank you for the 5-star review!

      We truly appreciate you being part of the Sony family

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Sony Bravia XR8B

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fabulous tv, clarity and processing sports! Easy to use and very user friendly remote.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CharlesC,

      Thanks for sharing your thoughts on the new BRAVIA XR80B TV! It's fantastic to hear that you're so impressed with the picture clarity, especially when watching sports.

      We're also glad to hear that you find the TV and remote so user-friendly. Our goal is to make the experience of using a premium TV as intuitive and seamless as possible, so it's great to know we've hit the mark for you.

      Thanks for choosing Sony!

      Sincerely,
      Jenn | Sony North America. sony-global