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Customer Ratings & Reviews

$1,349.99
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Customer reviews

Rating 4.8 out of 5 stars with 217 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers highly value the exceptional picture quality and the overall OLED quality of the 55" Class BRAVIA XR8B OLED 4K HDR Google TV. Many find the size to be ideal for their living spaces. However, some customers have noted concerns regarding the brightness levels, particularly in well-lit environments.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 8 Showing 141-160 of 217 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    55" Sony Bravia XR8B OLED

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Picture, everything great so far. Very close to Plasma.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HaroldS,

      We are immensely pleased to hear that your new Sony BRAVIA XR8B is performing great so far and that you love the Great Picture quality! This exceptional viewing experience is powered by the combination of our XR Processor, which cross-analyzes hundreds of thousands of individual elements to enhance color, contrast, and clarity in real-time, and the stunning OLED panel, where over 8 million self-lit pixels are precisely controlled to deliver deep, pure blacks and dazzling highlights, bringing astonishing texture and realism to everything you watch.

      Thank you for choosing Sony!

      Best regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Quality

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent quality picture. Apps work well and able to add Tablo app.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ThomasS,

      That is great news! We are happy to hear you are enjoying the excellent picture quality and the smooth performance of the apps, including the Tablo app, on your BRAVIA XR8B OLED.

      Thanks for choosing Sony. Best regards, Eliab. sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Go Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have had many Sony products and enjoyed them all

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HenryB,

      That's fantastic to hear! We are incredibly grateful for your long-standing loyalty and are happy that you've consistently enjoyed your experience with Sony products, including your new BRAVIA XR8B OLED TV.

      Thanks for choosing Sony.

      Best regards, Eliab sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great picture

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It has a real nice picture. I was amazed at how clear it looks

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mell,

      Thank you so much for the five-star review! We're thrilled that the picture quality of your BRAVIA XR8B has amazed you. That incredible clarity is a direct result of our XR Processor, which is designed to make every image look as real as possible. Enjoy the immersive view!

      Thanks for choosing Sony.

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    OLED TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV is just right...good quality at affordable price

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi mcarchaia,

      That's wonderful feedback! We're glad you feel the XR 55" Class TV offers the right balance of quality and value.

      Thanks for choosing Sony.
      Best regards,
      Eliab sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia 8

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best by far. 40 years with Sony and this is the best .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello MichaelBSonyBravia8,

      Thank you for choosing Sony!

      It brings us great joy to hear that you regard your new K55XR8B TV as the best by far! We are honored that after 40 years as a loyal customer, this model stands out to you. Your enthusiastic feedback is truly appreciated and serves as a wonderful affirmation of our commitment to quality.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 55 Bravia

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Hook the TV up the next day and it was night and day from the old Sony I had.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi blackmagic,

      It's wonderful to hear that you're so impressed with the picture quality of your new BRAVIA XR8B OLED TV! We're thrilled that the difference was "night and day" for you, and we appreciate you staying with Sony for your home entertainment needs. Thanks for choosing Sony.

      Best regards,
      Eliab sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    New TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the new TV. Beautiful screen. Colors are amazing. Love the APPS

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JeffL,

      We're delighted to hear that. Thank you so much for sharing your fantastic 5-star rating and for highlighting the beautiful screen, vibrant colors, and your enjoyment of the built-in apps on your Sony BRAVIA TV. The striking display and easy access to apps are some of the standout features of this model, and it's wonderful to know they’re adding so much to your viewing experience.

      Thank you for choosing Sony—wishing you a brilliant day!
      DiegoV. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    good tv

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    very good tv, clear, the sound espectacular, very big

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AnniaM,

      Thank you for taking the time to share your 5-star experience with the BRAVIA XR8B! We're honored to hear that you find the picture so clear—that exceptional clarity is the result of our advanced XR Processor and the stunning contrast and detail of the OLED panel. We put a lot of focus on matching the immersive picture with audio that draws you right into the scene!

      Thank you again for choosing Sony, and enjoy that beautifully big screen!

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Oled quality

    Rated 4 out of 5 stars

    Good for Price, higher midrange OLED

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    While lacking some of the more advanced AI features of the Bravia 8 and still only using a WOLD panel, for price this is a very solid OLED.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi laurde,

      That's fantastic to hear you're enjoying the excellent picture quality and value of your new BRAVIA XR8B OLED! We strive to offer a solid OLED experience that makes movies and shows come to life.

      Thanks for choosing Sony.
      Best regards,
      Eliab sony-global

  • Rated 5 out of 5 stars

    Ps5 Pro must have

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing tv that integrates perfectly with my ps5 Pro.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MaxwellS,

      That’s great to hear! We are glad your BRAVIA TV and PS5 Pro are working perfectly together to provide an amazing experience. Thanks for choosing Sony.

      Best regards, 
      Eliab Sony_US

  • Rated 5 out of 5 stars

    Gift for parents

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My parents love it. It's perfect cause their tv had just went out and it was their birthday week.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello HeatherS,

      Thank you for choosing Sony!

      It brings us great joy to hear that the K55XR8B TV has been a perfect birthday gift for your parents, especially at such an important time. Knowing our product could bring them happiness means a lot to us, and we hope it continues to provide them with enjoyable moments for years to come.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Setup

    Rated 5 out of 5 stars

    Sony tv

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Everything from buying to delivering, and set up was just great

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your fantastic review, WillianN!

      We are so pleased to hear that your entire experience—from buying to delivery and setup—was "just great" for your new K55XR8B television. We designed this TV to provide a premium and user-friendly experience, and it's truly rewarding to know we've succeeded from start to finish.

      Thank you again for choosing Sony and for sharing your experience.

      Best regards, Gus, Sony Social Media Team Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great quality

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture quality is amazing theres no gaming lag

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RandyS,

      We're excited to hear that your Sony BRAVIA TV is delivering amazing picture quality and a smooth gaming experience without any lag! Thank you so much for your fantastic 5-star rating—it’s wonderful knowing that vivid visuals and responsive performance are making a real difference when you play.

      Thank you for choosing Sony—wishing you a fantastic day!
      DiegoV. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony tv

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good, clear picture and sound, need to adjust brightness

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello TomaszO! Thank you so much for reaching out to us. We are thrilled to hear that you're happy with the picture and sound quality of your XR8B TV.

      We appreciate you choosing Sony!
      Best regards,
      Estefany Sony_US

  • Cons mentioned:
    Brightness

    Rated 4 out of 5 stars

    Bright Eyes.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    All went well deliver. Still cannot figure out how to shut off voice. And it needs to be a lot brighter.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for sharing your feedback, Doreen!

      We are pleased to hear that the delivery of your K-55XR8B TV went well, but we are truly sorry that you are having difficulty with the voice feature and are finding the picture brightness to be lower than expected. This certainly isn't the seamless experience we intend to deliver.

      The voice you're hearing is likely the TalkBack accessibility feature, which reads on-screen information aloud. We can help you turn this off quickly:

      Press the Home button on your remote.

      Go to Settings.

      Navigate to System.

      Select Accessibility.

      Find and select TalkBack.

      Toggle the Enable/Use Service setting to Off.

      If your TV is not bright enough, we recommend checking two key settings:

      Picture Mode: If the TV is set to a power-saving mode, the brightness will be limited. Try changing the Picture Mode from "Standard" or "Cinema" to "Vivid" or "Custom."

      Light Sensor: Your TV may have an Ambient Light Sensor that automatically adjusts brightness based on the room light. While this feature is great for power savings, it can make the picture seem dim during the day. Go into the picture settings and look for the Light Sensor or Ambient Light Sensor setting and turn it Off to unlock maximum brightness.

      We want you to fully enjoy the premium picture quality of your new Sony TV. If you try the steps above and are still having trouble, please contact our support team directly at https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv. Our specialists can walk you through the settings in real-time.

      Thank you for choosing Sony.

      Best regards, Gus, Sony Social Media Team sony-global

  • Pros mentioned:
    Oled quality

    Rated 3 out of 5 stars

    Good, but not great. Consider something else.

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good, but not great. This new OLED from Sony has a good picture, but it’s too dim to even enjoy (especially if you watch HDR or Dolby Vision content). I returned it and purchased a Bravia 7 mini LED, which is much brighter with an equally good picture quality.

    No, I would not recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    great picture

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    first TV I have purchased in 15+ years. the technology has gotten so much better. the picture quality is outstanding

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PeterA,

      We are very glad to hear that the picture quality of your new Sony - BRAVIA XR8B OLED is outstanding and that you've noticed such an improvement in TV technology. The XR Processor™ and the stunning clarity of the OLED panel are designed to make every viewing feel like a major upgrade. Thank you for choosing Sony after all these years!

      Regards,
      Dominick sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sonny Bravia

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    high quality Sony tv ! excellent customer service!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ArturoN,

      Thanks so much for the feedback!

      We're thrilled to hear you're loving your high-quality BRAVIA XR80 TV! And It's great to know you had an excellent experience with the customer service team.

      Thanks for choosing Sony!

      Sincerely,
      Jenn | Sony North America. Sony_US

  • Pros mentioned:
    Size

    Rated 5 out of 5 stars

    No title

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far we like it. Perfect size for our appartement

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for sharing your feedback, Yasmin.

      We are so pleased to hear that you are enjoying your new television and that the K55XR8B is the perfect size for your apartment. We designed this TV to provide excellent picture quality and a fantastic viewing experience, and it's wonderful to know that it is a great fit for your home.

      Thank you again for choosing Sony!

      Best regards, Gus, Sony Social Media Team Sony_US