Ultimate Upgrade SaleEnds Sunday. Limited quantities. No rainchecks.Shop now

Skip to contentGo to Product Search
Main Content

Customer Ratings & Reviews

$1,998.00
Save $801.99
The comparable value is $2,799.99

Customer reviews

Rating 4.6 out of 5 stars with 167 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

91%would recommend to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 8 Showing 141-160 of 167 reviews
  • Rated 5 out of 5 stars

    Buy Two!

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV for the price! So much value for all the technology.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ILoveBB, it's fantastic to hear that you're enjoying the Sony - 65" Class BRAVIA 9 and feel it's a great value for its price! This TV comes with thousands of Mini LEDs that are precisely controlled by its XR processor to deliver authentic contrast and brightness creating a dazzling picture quality. Thanks for choosing Sony and enjoy your new viewing experience! Best regards, -Dominick Sony_US

  • Rated 5 out of 5 stars

    Bravia 9

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    good price and good technical support and on time dekivery

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MikeC,


      Thanks for sharing your experience! We're excited to hear you received great value, timely delivery and a solid support. Enjoy your new Bravia 9!
      Thanks for choosing Sony.
      -Aldair Sony_US

  • Cons mentioned:
    Audio sync

    Rated 1 out of 5 stars

    Lip Sync Issues

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Lip Sync issues galore! Apparently this is a huge issue for this model and Sony has no solution for this problem. Recommend skipping this model.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for sharing your feedback, JasonF.

      We are truly sorry to hear that you are experiencing persistent lip sync issues with your BRAVIA 9. We understand how frustrating it is when the audio doesn't align perfectly with the incredible 4K picture this TV provides, and we certainly don't want you to feel stuck with this experience.

      While this can sometimes be caused by external devices or app processing, we recommend checking a specific setting that often resolves this: navigate to Settings > Display & Sound > Audio output and ensure that A/V sync is set to "Auto" or "On." If you are using an external soundbar, ensuring that both the TV and the sound system are updated to the latest firmware can also help the "handshake" between devices stay in sync.

      We take your feedback seriously and would like to help you get this sorted so you can enjoy the premium performance you expected. Please reach out to our support specialists at https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv so we can look into your specific setup and provide further assistance.

      Best regards,

      Gus, Sony Social Media Team sony-global

  • Rated 5 out of 5 stars

    Matties

    |
    |
    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Services and information on this television were excellent.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Poppy, Thank you for your positive review! We're thrilled to hear that you found the services and information on our television to be excellent. Thanks for choosing Sony! -Sam Sony_US

  • Rated 2 out of 5 stars

    no digital out

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    said it had a digital audio out, but it did not. this was needed to attach headphones.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BillyC,
      Thank you for your feedback. We appreciate your time and thoughts on this matter. We're here to help.
      The Sony K-65XR90 is equipped with a DIGITAL AUDIO OUT terminal (optical), which allows the connection of digital audio devices.
      To connect headphones using this output, you cannot plug them directly into the DIGITAL AUDIO OUT port. Instead, you will need an external device—such as an optical-to-analog converter and a headphone amplifier or transmitter (like the Sony WLA-NS7)—to enable headphone use. The TV does not natively support direct headphone connection via the digital audio out port, but it can be adapted using appropriate external accessories designed to convert the digital signal and drive headphones. Detailed information can be found here: https://helpguide.sony.net/tv/lusltn1/v1/en-003/01_10.html?hl=headphones

      For further assistance, we strongly encourage you to contact our technical support team https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      Thanks for considering Sony products!
      Best regards,
      Stephanie Sony_US

  • Rated 5 out of 5 stars

    Sony Bravia 65inch TV

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV packaging was undated and delivery team was great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JudyB, Thank you for the 5-star rating! We're glad you had a great experience with the delivery team. Thanks for choosing Sony! -Sam Sony_US

  • Rated 1 out of 5 stars

    Issue with TV/Best Buy

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV is great. The problem is that I purchased it in the store as new and when I got it home & unboxed it, It was used. I am struggling with this company to get this corrected.

    I would recommend this to a friend
  • Rated 1 out of 5 stars

    Meh

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Not any better than my old Samsung LED. Definitely not worth all the hype or price tag

    No, I would not recommend this to a friend
  • Rated 2 out of 5 stars

    Overated

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    For 3 grand i expected a lot better picture than this.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Disappointed, Thank you for your feedback on the Sony BRAVIA 9. We understand your concerns regarding the picture quality. Our goal is to provide the best possible experience with our products, and we regret that this was not the case for you.

      There are various settings that can be configured in [Picture] settings to improve the overall picture quality and the viewing experience on your Google TV. More information about the picture adjustment settings of the TV can be found on the link below:

      REF: https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-03-09_01.html

      Also, ensure your TV has the latest firmware updates installed, as these can improve performance and add new features.

      If you’re interested you can schedule a one-on-one consultation with our experts here:  https://electronics.sony.com/one-on-one-consultation?utm_campaign=ooclink_rsiyt_20201026&utm_source=youtube&utm_medium=social_organic&utm_content=rsi&cid=sco-na-3351

      And for future reference, we can offer assistance on how to set up or operate the features and functions, and troubleshoot the issue of your Sony TV by visiting our Sony Support website to download the help guide and look for additional information about your product. Also, you can reach out to one of our agents through this link: https://us.esupport.sony.com/support/s/service?language=en_US. who would be glad to help.

      Should you need further assistance, please email us at socialsupport@am.sony.com with the following details:

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:

      Regards,
      Sam Sony_US

  • Rated 1 out of 5 stars

    BRAVIA 9

    |
    |
    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Poor resolution and performance! However the audio is excellent!

    No, I would not recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia 9 65" Qled 4K HDTV

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture is vibrant and very bright. Sound is good.TV is heavier and thicker than most so be aware.Its a beast.4K picture is breathtaking and has 2.1 HDMI 120 hz inputs for gaming, blueray etc Flagship performance for Sony in 2024 and in 2025 and can compete with OLED.Worth the money.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi User669243,

      We are excited to hear that your BRAVIA 9 is delivering such a "breathtaking" flagship experience! We designed this model to be a true powerhouse, utilizing our most advanced Mini LED technology to achieve the vibrant brightness and contrast that allows it to compete alongside the best OLEDs on the market. It is fantastic to know that you are already putting those HDMI 2.1 inputs to good use for high-performance gaming and movies, ensuring you get every bit of detail out of your 4K content.

      Thank you for making Sony part of your home entertainment.

      Best regards,
      Dominick Sony_US

  • Pros mentioned:
    Brightness, Picture quality

    Rated 5 out of 5 stars

    Bought 2 and love them

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture and depth of images without glare in a very sunny room. Love these tvs.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the fantastic review, K3Kid!

      We’re thrilled to hear that your K-65XR90 is conquering the sun! We designed the Bravia 9 with our most advanced Mini LED backlight and anti-reflection technology specifically for rooms just like yours. It’s awesome to know you’re getting that incredible depth and "excellent picture" without the glare getting in the way.

      Thank you for being a Sony fan and for sharing your experience!

      Best regards, Gus, Sony Social Media Team Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Nice, enjoy Rocky analysis, statement

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love it, immerse, bright and vibrant accurate color tones, still learning to load apps with separate Fire Stick too while flipping in different context with Sony Soundbar 6 3.2.1 for best options for Atmos

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ThomasNYCstuyvesantHI,

      We are thrilled to hear that the BRAVIA 9 is providing you with such an immersive and vibrant visual experience! It is wonderful to know that the accurate color tones and peak brightness are standing out, especially when paired with your Sony Soundbar to unlock the full potential of Dolby Atmos. We take great pride in how our displays and audio products work in harmony to create a true cinematic atmosphere right in your living room.

      Thank you for making Sony the centerpiece of your home theater.

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 65" BRAVIA 9 Mini LED QED

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent color and sharpness. Just right size for a smaller living room.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JudithM,

      We are pleased to learn that the Sony BRAVIA 9 is providing such a vivid and sharp visual experience in your home.

      It is wonderful to hear that the dimensions are providing a perfect fit for your living room, allowing you to enjoy our premium picture technology without overwhelming your space. We take great pride in ensuring our displays deliver lifelike clarity and vibrant colors, so knowing that you are enjoying every detail of your favorite content is truly rewarding for our team.

      Thank you for making Sony the centerpiece of your home cinema.

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best tv shown

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Work great great color no glare off lights or sun lamp sitting on tables

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello hump!
      It is fantastic to know that your K-65XR90 is performing so well and that you are happy with the color quality. We appreciate you sharing your experience with us!

      The BRAVIA 9 features a high peak brightness panel and X-Anti Reflection technology to reduce glare from lamps and sunlight. It also uses the XR Processor to deliver lifelike contrast and vibrant, natural colors for a true theater feel at home.

      Thank you for selecting Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great picture

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is amazing sound with bar8 a little disappointing need sub woofer

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Vooz,

      We're glad you love the picture quality! For a more immersive experience with your Bar 8, we recommend adding a Sony wireless subwoofer (SA-SW3 or SA-SW5) to bring out those deep cinematic tones.

      Thanks for choosing Sony.

      Best regards, 
      Eliab Sony_US

  • Rated 5 out of 5 stars

    Sony Bravia 65"

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture. Seemed very large at first but now I really appreciate the size. My old TV was a Sony but with a large screen for when it was purchased but by today's standards, it was quite small. My new Sony Bravia 65" is a great choice for my space.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SunriseC,

      We are delighted to hear that you are enjoying your new BRAVIA 9. It is wonderful to see your loyalty to Sony continue, and we are glad the 65" screen has proven to be the perfect fit for your space.

      Thanks for choosing Sony.

      Best regards,
      Eliab Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv!

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is great! Easy to navigate between cable and streaming.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KimberleeH,

      We are thrilled to hear that you are enjoying the great picture quality and the seamless navigation between cable and streaming on your BRAVIA 9.

      Thanks for choosing Sony.

      Best regards,
      Eliab Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Bravia9 vs 5

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Much better picture than Bravia 5. Was very disappointed with Bravia 5

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi there!
      It is fantastic to know that you are seeing such a big difference in picture quality with your new K-65XR90!

      This model uses our advanced XR Backlight Master Drive to precisely control thousands of LEDs, delivering incredible brightness and deep blacks.

      Thanks so much for sticking with Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Ronnie Anderson

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Real good quality picture. Would be happy to recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RonnieA!
      Thanks for the feedback! It brings us great satisfaction to hear that you're so happy with the picture quality of your K-65XR90 and that you’d recommend it to others.

      We appreciate you choosing Sony!
      Best regards,
      Estefany Sony_US