Customer Ratings & Reviews

I ❤️ my new television and sound bar. Fits perfectly over my fireplace

As filmmakers work with increasingly higher dynamic range, displaying such content accurately has grown problematic. OLED produces incredible blacks on the low end but struggles to reproduce & sustain correct brightness – especially across large surface areas. LED panels can sustain high brightness, but historically struggled in the blacks. Taking this challenge head on, Sony developed an entirely new type of Mini LED backlighting tech which incorporates thousands of discrete 22-bit drivers to not only control each dimming zone, but also to individually turn each LED on & off & adjust for luminance. The result is not only wider dynamic range with deeper blacks & brighter brights, but also greater detail in the shadows & highlights — all displayed with rich color which is second to none. The first implementation of this tech was on Sony’s BVM-HX3110 TRIMASTER HX 4K Professional Master Monitor – a $25K display used by Hollywood studios for color grading & mastering films. With Bravia 9, Sony attempted to match their master monitor as closely as possible, so viewers can see it exactly as the director did. Living with Bravia 9 for a week, I’d say they succeeded. Out of the box, a quick switch of the Picture Profile to “Professional” shifted the color close to perfect. A quick demo watching Dune Part 2 really allowed Bravia 9 to show its prowess. On even the very best OLED panels (including Sony’s own previous flagship), the panels fail to correctly render the bright, almost white desert skies on Arakis leaving them greyish by comparison to the more faithful rendering on the Bravia 9. Something to point out is people talk a lot about brightness, but more brightness is useless if not properly controlled, and Sony's proprietary back light tech helps Bravia 9 control with finesse allowing for correct brightness both across the entire frame & in specular highlights with virtually no blooming. Black levels are equally rich & impressive. Because of such wide contrast, Brava 9 looks as good watching with the blinds open on a sunny afternoon as it does for late night viewing with the lights down. Although I’m pairing Bravia 9 with a discrete 5.1.4 Dolby Atmos surround setup, the TV audio itself is quite good (even boasts a bit of mid bass) & would make a formidable center channel for Sony’s own Bravia Theater Quad wireless surround system. I highly recommend Bravia 9 to discerning movie fans & videophiles, but equally to sports fans. Bravia 9 is a TV that can do it all & raises the bar for all others.

While every youtube reviewer will say it's hard to beat an OLED, they all say this is a very close second, almost even. Plus it doesn't suffer from "burn in" on your screen like OLEDs, (NEVER buy an OLED without the 5 year warranty). Out of the box the very first thing to do is turn off the Power Save setting. I thought at first mine was defective because the picture was so dark, THEN I turned the setting off and almost needed sunglasses. No matter how much light is in the room, this TV shines through. But as for the power saving, I didn't pay $3K for a dark/dim TV. While you can use WiFi or ethernet to connect, I found later on that the TV was drawing power when it's supposed to be OFF. I traced it down to the Internet connection. With Internet, it was drawing 38 Watts. I unplugged the Internet and power went down to 0 Watts. Not sure what's going on there, but the TV seems to be "phoning home" during the night. I stream with a FireTV Stick so my set doesn't need Internet, but if you use Google TV which is built in, THEN you'll need to connect it. Google has a dozen settings collecting info on you; content, how long you watch each program, when the TV is on or off, etc. Apps are also doing the same thing. This is why I think the TV is uploading all this info on you during the night. They sell this info and soon you'll get more junk mail, more junk email, telemarketer phone calls, etc. Most of Sony's settings are pretty close to perfect. There's a YouTube calibration video to make it even better, mostly by turning off some things. Don't be afraid to make changes as you can reset each section anytime and start over. I only needed to change the color a bit to make red less pink. Once you do some basic calibration, STANDARD looks fantastic for everything, TV shows and movies. CINEMA is a bit too dark for shows with a lot of indoor or night scenes. If you want Sparkle to show off your TV to friends, used VIVID on the show "Las Vegas." While the TV sound is much better than your average TV, most with a set like this will have their own Home Theater sound system. My FireTV Stick is plugged into my AVR amp, which extracts the digital sound info and sends the picture to the TV, so setup was easy for me. As far as lip-sync goes, there are adjustments in the Bravia that can do the job, but in my case my AVR can also do it. Usually the video lags behind the sound, because the picture undergoes a lot of internal processing, so obviously they have circuitry that will delay the sound so they match up.

I had a 3 year old Sony xr AJ90 Oled that started having vertical banding. That tv was in an entertainment room and only used on weekends. This made me re-evaulate purchasing another OLED. So i waited for this tom come out. The picture gorgeous and the black levels appear to be almost as good as OLED. I watch a few movies with subtitles and could not detect any blooming but i watch tv in bery well lit rooms as i do t like to trun down the lights. Picture is incredibly bright. I am not removing a star for this next issue as this is just a sony thing but when using a PS5 it locks the tv into game mode which really darkens the picture as it reduces many of the processing features from the picture to reduce input lag. Other manufacturers seem to have work arounds to help this but i stick with sony because no other manufacturer has a better picture quality in ky opinion. Also like many others it only has 2 hdmi 2.1 inputs.

The Bravia 9 is amazing. It blows me away with its picture quality, particularly in HDR/DolbyVision content. Even regular HD content looks great though, as the upscaling makes it look almost as if it was natively 4k. There are a few nits to pick, but none of them enough to knock it down a star: - It takes a while to get the settings dialed in just the way you want them. Or at least it did for me; I spent a long time playing around with it. Even now, I'm not sure that I have it right. - One of the things everyone wants to know about is blooming. It's going to sound odd, but I have a hard time telling whether there is any, at least with subtitles in dark scenes. Why? It is so bright that the white subtitles could also be haloing, which is different from blooming but can look similar. It doesn't ALWAYS happen, but it does sometimes. - It might just be my settings, but sometimes the brightness seems to shift from scene to scene in certain content. I fixed a lot of that by adjusting the settings, but just noticed it again yesterday for the first time.

I liked this TV very much, but I returned it. The picture was great, I was very happy with that aspect. The menus made sense and were easy to navigate. Reasons why I returned it: 1. The main reason is that the glair is terrible. It isn't just that you can see a reflection, but ambient light will rainbow across the screen. We have one light in a different room that is usually on. The TV catches it and creates a rainbow across the entire screen. That is just one light. It picks up every light, window around the room and causes a rainbow across the screen. There is no way we could control it. We have had 5 other large screen TVs in the same exact location without a problem. With the Sony, it became unwatchable due to the rainbows it would cause. 2. The second reason was an annoying feature with the audio. Sometimes we will watch using the TV sound, such as night when others are sleeping. When watching movies or streaming, we watch using the optical audio out from the TV into a Denon 5.1 surround system. That all works, but the problem is for the TV to output 5.1 sound from the optical out, you must go through the menus and select it, which also turns off the TV speakers. Then when you want to use the TV sound, you have to do a bunch of clicks and searching to re-enable the TV sound, turning off the 5.1 sound. With my LG and Samsung TVs, that is not a problem. Those TVs allowed me to independently configure the optical out from the TV out. If you want to use external audio, just press the volume down on the TV and you are done. When you want to use TV sound, you would just turn up the volume. It is not that simple on the Sony. During the day, we had to go through the menus to use external audio, then at night go through all the menus again to use the TV audio. It is kind of a shame because when I returned this I bought a comparable MiniLED TV from another brand and I liked the sony picture better. The TV I purchased instead does have the two problems I listed.

This tv is reslly impressive. I got the 65 inch. Once it was in the wall I realized I should have gotten the next size up. But I am very happy with it. The sound from this tv is very very good. The brightness is very impressive. I appreciate the Earc connection on the back. The remote is backlit too and rechargeable via the usb c. Watching a simple 4k demo video on youtube is very impressive. Lots of detail. Definitely would buy again.

The 2024 sony bravia 9 is a good tv in terms of picture quality, details, performance, gaming, movies, has decent contrast and decent color gamut, but the brightness is very good(4,000 nits peak brightness), i only had it for a week and realized i prefer the best possible color and contrast with good enough brightness so i returned the bravia 9 and exchanged it for the amazing 2023 sony A95L, so now im the happy owner of the 2022 Sony A95K and the 2023 Sony A95L.

So we've had our new Bravia 9 for about a month now and absolutely love it. We replaced an older Sony Bravia and really loved the picture quality so we decided to stay with Sony. The picture is bright and clear regardless of your viewing angle. We added a Sony sound bar to it as well because like all flat panel televisions the rear speakers aren't great. I highly recommend the Bravia 9 it is spectacular.

This TV is amazing! I upgraded my LG CX to this and am very happy. The picture quality looks better, reflections are handled MUCH better, and the brightness burns HDR glory into my eyes. There is some slight blooming at times, but i always have to check if it is the TV or my eyes

this really is king of mini led tv the best mini led tv of this year! hopefully next year it be bravia 10 mini led with even more higher brightness that take the brightness throne from tcl qm8! also a auto hdr remaster feature like samsung has would be nice is the auto hdr on b9 similar to it?

I've only had this TV for a few months, but I am very pleased with it. The picture is beautiful - clear with excellent color. I can't find anything to complain about. As usual, Best Buy's installation and setup was top notch!

Great TV very bright, colors are great but i returned due to better contrast and color on my a95k . I would recommend this TV if u have a room that isn't dark also i like to add i had an issue with the fiber optic adapter it caused a issue with the audio sync other than that it is a great TV

I bought it for the "voice zoom" capability which works well. It was a toss-up between this 9 and the LG G4. The 9 is a little brighter which I like.

The 65 inch Sony has a picture that is very clear. Colors are excellent. We are pleased with our purchase.

Best picture ever! Great clarity and depth plus the colors are so true. Highly recommend this TV.

Excellent picture clarity and bright. Very good upscaling of my satellite feed. Controls easy to use. MiniLED over OLED.

Clarity is second to none. Love the mini LCD Brightness

Absolutely love it! Color and resolution and refresh rate are amazing!

Outstanding quality, sound and picture. Would recommend it to everyone.