Customer Ratings & Reviews
- Model:
- K65XR90
- SKU:
- 6578568
Rating by feature
- Picture Quality
Rating 4.9 out of 5 stars
- Sound Quality
Rating 4.6 out of 5 stars
- Brightness
Rating 4.9 out of 5 stars
Customers are saying
Customers value the excellent picture quality of the product. They also appreciate its impressive brightness and deep black levels. Additionally, users enjoy the ultra smooth motion.
This summary was generated by AI based on customer reviews.
- Pros mentioned:Picture quality
Sony delivers picture quality like oled
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.I think the picture quality is exceptional. Easy to navigate through all the picture and sound functions but the TV is almost ready to go out of the box. Setup for me was easy by accessing my cable box, signing into my wireless wifi for streaming using google tv via the simple to use remote.
I would recommend this to a friendBrand response from SonyListens
Posted .HI Ednewtvpur,
That is wonderful to hear! We are thrilled you find the picture quality of your 65" BRAVIA 9 Mini LED TV exceptional—a result of our most advanced contrast technology, the XR Backlight Master Drive, which precisely controls thousands of Mini LEDs for the brightest 4K picture we've ever made. We also designed Google TV to be simple, ensuring that setting up your streaming, cable box, and wireless connection is easy and ready to go out of the box via the user-friendly remote. Enjoy your stunning viewing experience! Thanks for choosing Sony.
Best regards, Eliab
- Pros mentioned:Picture quality
Very heavy
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Picture is ok not good with light need a dark room
I would recommend this to a friendBrand response from SonyListens
Posted .Hi ROBB,
We are immensely pleased to hear that you are exploring your new Sony BRAVIA 9.
The BRAVIA 9 is capable of incredible peak brightness and contrast, so we want to make sure you are getting the absolute best view in any lighting condition. To optimize the screen for brighter rooms, we highly recommend navigating to Settings > Display and sound > Picture. From there, you can customize the brightness, contrast, and ambient light settings to perfectly match your specific room condition.
Thank you for making Sony part of your home entertainment.
Regards,
Dominick
BREATHTAKING VISUALS!!!!
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This incredible set has caused me to let go of OLED which I didn’t think was possible!!! You see everything across a panorama and it makes my 65 inch seem larger than reality is!! Fantastic technology!!!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi dgtlmn56!
Thanks for the awesome review! It is truly wonderful to know that this K-65XR90 TV has completely changed how you see home cinema. We love that the panoramic feel makes your 65-inch screen feel even more massive and immersive.
Thank you for putting your trust in Sony!
Warm regards,
Estefany
- Pros mentioned:Picture quality
Excellent Picture But Reflections Ruined It
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I liked this TV very much, but I returned it. The picture was great, I was very happy with that aspect. The menus made sense and were easy to navigate. Reasons why I returned it: 1. The main reason is that the glair is terrible. It isn't just that you can see a reflection, but ambient light will rainbow across the screen. We have one light in a different room that is usually on. The TV catches it and creates a rainbow across the entire screen. That is just one light. It picks up every light, window around the room and causes a rainbow across the screen. There is no way we could control it. We have had 5 other large screen TVs in the same exact location without a problem. With the Sony, it became unwatchable due to the rainbows it would cause. 2. The second reason was an annoying feature with the audio. Sometimes we will watch using the TV sound, such as night when others are sleeping. When watching movies or streaming, we watch using the optical audio out from the TV into a Denon 5.1 surround system. That all works, but the problem is for the TV to output 5.1 sound from the optical out, you must go through the menus and select it, which also turns off the TV speakers. Then when you want to use the TV sound, you have to do a bunch of clicks and searching to re-enable the TV sound, turning off the 5.1 sound. With my LG and Samsung TVs, that is not a problem. Those TVs allowed me to independently configure the optical out from the TV out. If you want to use external audio, just press the volume down on the TV and you are done. When you want to use TV sound, you would just turn up the volume. It is not that simple on the Sony. During the day, we had to go through the menus to use external audio, then at night go through all the menus again to use the TV audio. It is kind of a shame because when I returned this I bought a comparable MiniLED TV from another brand and I liked the sony picture better. The TV I purchased instead does have the two problems I listed.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi Robert, Thank you for taking the time to provide us with your feedback with the Sony Bravia 9. We're sorry to hear about your issues with the reflections and audio output settings of this TV and it had to be returned. At Sony, customer satisfaction is our priority. We take all feedback seriously and use it to continuously improve our products.
Please note: This TV is equipped with X-Wide Angle and X-Anti Reflection feature. With X-Anti Reflection™, pictures are clearer with less reflection and glare. X-Wide Angle™ keeps pictures looking as beautiful from the sides as they do from the center.
For future reference, we can offer assistance on how to set up or operate the features and functions, and troubleshoot the issue of your Sony TV by visiting our Sony Support website to download the help guide and look for additional information about your product. Also, you can reach out to one of our agents through this link: https://us.esupport.sony.com/support/s/service?language=en_US. who would be glad to help. And you can also schedule a one-on-one consultation with our experts here: https://electronics.sony.com/one-on-one-consultation?utm_campaign=ooclink_rsiyt_20201026&utm_source=youtube&utm_medium=social_organic&utm_content=rsi&cid=sco-na-3351
I hope you consider our Sony products in the future. Thank you for sharing your feedback.
Regards,
Sam
- Pros mentioned:Picture quality
Excellent!
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This tv is amazing - great colors and sound. Very easy set up. It s extremely heavy though so be sure to plan your delivery accordingly!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Ellio55,
Thanks for sharing your 5-star review and experience with the BRAVIA 9 TV. We're glad that you like the sound, picture quality, and user-friendly functions of the TV. Your feedback about its weight is also appreciated. Thank you for choosing Sony!
-Ralph
- Pros mentioned:Brightness
Bravia 9
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great TV very bright, colors are great but i returned due to better contrast and color on my a95k . I would recommend this TV if u have a room that isn't dark also i like to add i had an issue with the fiber optic adapter it caused a issue with the audio sync other than that it is a great TV
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Joeskii1, We appreciate the positive review with the Sony Bravia 9 but we regret to hear that the unit had to be returned. We're glad you like the very bright display and vivid colors of this TV. For audio sync concerns and other issues that you might encounter in the future, feel free to schedule a one-on-one consultation with our experts here: https://electronics.sony.com/one-on-one-consultation?utm_campaign=ooclink_rsiyt_20201026&utm_source=youtube&utm_medium=social_organic&utm_content=rsi&cid=sco-na-3351 I hope you consider our Sony products in the future. Thank you for sharing your feedback. Regards, Sam
- Pros mentioned:Brightness, Picture quality
Televisuon
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Very little glare. Good colors. Easy to operate. Recommed
I would recommend this to a friendBrand response from SonyListens
Posted .Hello DavidD,
Thank you for choosing Sony!
We're truly heartened to learn that you are happy with your new K65XR90 TV. We're glad to hear that you're enjoying the minimal glare and good colors, and that you found it easy to operate. Thank you for the recommendation!
Best regards,
-Fred
- Pros mentioned:Picture quality
Best TV I’ve owned
||Posted . Owned for 1 year when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent tv. Looks beautiful. No regrets buying it
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for the fantastic review, BenL!
We are absolutely thrilled to hear that you have no regrets about choosing the K-65XR90! The Bravia 9 is truly a flagship experience, and we’re so glad you’re enjoying that beautiful picture quality and premium design in your home.
Thank you for choosing Sony!
Best regards, Gus, Sony Social Media Team
- Pros mentioned:Brightness, Picture quality
Sony 9 review
||Posted . Owned for 2 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The quality of the image is crystal clear… extremely (bright). And sound is excellent!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi GerardoP,
Thank you for your review! We're delighted to hear that you're enjoying the crystal-clear image quality and powerful brightness of your new BRAVIA 9. We designed this TV with features like the Mini LED display to deliver an exceptional viewing experience.
Thanks for choosing Sony.
Best regards,
Eliab
- Pros mentioned:Picture quality
Sony Bravia 9 TV Review
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Love the TV and quality of the display. Set up was very straightforward and simple. A big improvement over prior smart TV setups. Looking forward to many years of enjoyment. Would be advantageous for Sony to sell the soundbar with the TV until they find a way to make the sound quality come up to speed.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Jake,
Thank you so much for the fantastic feedback on your new BRAVIA 9! We're thrilled to hear that you love the TV's display quality and found the setup to be simple and straightforward.
We totally get your point about the sound. While the built-in speakers are a big step up, nothing quite beats the full experience of a dedicated soundbar and subwoofer. That's why we've designed our BRAVIA Theater soundbars to work seamlessly with the TV, using features like Acoustic Center Sync to make the TV's speakers part of the sound system.
Your suggestion about selling the TV with the soundbar is surely a great one, and we'll definitely share that with our team. We're always listening to feedback to improve our offerings!
Thanks for choosing Sony.
Sincerely,
Jenn | Sony North America.
- Pros mentioned:Motion smoothing, Picture quality
Incredible picture and motion
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Overall the best looking TV I've ever owned. The colors are incredibly vivid and the motion is smooth.
I would recommend this to a friend - Pros mentioned:Picture quality
Excellent TV
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This TV replaced a similar sized Samsung that lasted only two years. This Sony is just in another league: superior in design, definition, color saturation, imaging. Even the sound is good. Connects perfectly well with all other equipment. There are regular updates to the software. Recommended.
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for your fantastic review, JoseA!
We are so pleased to hear how much you are enjoying your new K65XR90 television. It's incredibly rewarding to know that you find the picture quality, design, and color saturation to be superior. We designed our TVs to provide an outstanding viewing experience with exceptional clarity and sound, and it brings us great satisfaction to hear that we've succeeded.
Thank you again for choosing Sony and for your strong recommendation.
Best regards, Gus, Sony Social Media Team
- Pros mentioned:Picture quality
Bravia 9 review
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent TV. I wanted an OLED but my wife's viewing habits indicated my OLED would suffer burn in. This TV offered a great compromise. Picture is really very good to excellent. It also had an audio system good enough to skip a sound bar installation.
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you so much for sharing your experience with the K65XR90, JackB. It’s great to hear that the TV has met your expectations, especially as you weighed the differences between OLED and LED for your home. Your concern about burn-in is completely understandable, and we’re glad you found a solution that offers both stunning picture quality and outstanding reliability.
We’re especially happy that the picture performance has impressed you and that the built-in audio system is strong enough for you to enjoy without additional equipment—getting that cinematic experience right out of the box is something we strive for. If you have any tips or feedback as you continue using the TV, we’d always love to hear more! Thanks again for choosing Sony.
Best regards,
Gus
Sony Social Media Team
- Pros mentioned:Brightness, Picture quality
Sony Bravia 9 Review
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Awesome product. Perfect picture quality, amazing viewing angle, and great in a very bright room
I would recommend this to a friendBrand response from SonyListens
Posted .Hi FrancisW, Fabulous! We're extremely pleased to hear about your satisfaction with the amazing picture quality of your BRAVIA 9. Thank you so much for sharing your awesome experience with our product and for choosing Sony! - Romeo
- Pros mentioned:Picture quality
Great buy?
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Picture is great! Sound is fantastic. Sony TV ‘s are my best favorite. 65” tv is perfect for my house. Easy to use and understand how it works!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Gailann,
We are thrilled to hear that the 65" BRAVIA 9 is the perfect fit for your home! It’s great to know you’re enjoying the "fantastic" sound and finding the Google TV interface easy to navigate.
Thanks for choosing Sony.
Best regards,
Eliab
- Pros mentioned:Picture quality
Spectacular Television
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.So we've had our new Bravia 9 for about a month now and absolutely love it. We replaced an older Sony Bravia and really loved the picture quality so we decided to stay with Sony. The picture is bright and clear regardless of your viewing angle. We added a Sony sound bar to it as well because like all flat panel televisions the rear speakers aren't great. I highly recommend the Bravia 9 it is spectacular.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi TonyF, Thank you for the positive review and congratulations on your new Sony Bravia 9! We're very pleased to hear that you love the peak brightness, beautiful picture from any angle with X-Wide Angle and X-Anti Reflection, and good to know you added a Sony soundbar for an immersive experience. We appreciate the recommendation and thanks for choosing Sony! -Sam
- Pros mentioned:Picture quality
Do your setup/setting research.
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Definitely lived up to expectations. Picture quality is excellent as is the sound, although I also have a sound system that I use for movies. Set up was pretty straight forward, but do highly recommend doing some research beforehand. I watched a handful of You Tube videos regarding set up and settings adjustments. These proved extremely helpful in finding the picture and sound settings that optimized both.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi billsbacker,
That's great! We're glad to hear that you like the picture and sound quality of the TV. Thank you for choosing Sony!
-David
- Pros mentioned:Picture quality
Sony Bravia
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.WOW! best of class! clarity is amazing, processor speed eliminates need for Apple TV, remote easy to user
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for the fantastic review, JerryM!
We are absolutely thrilled to hear that your new BRAVIA 9 is delivering a "best of class" experience! It is wonderful to know that the clarity and the speed of our XR Processor are meeting your needs so well that you've streamlined your setup. We're also glad you're finding the new remote intuitive and easy to use.
Hearing that our flagship technology is making such a big impact on your home theater makes our day. Thank you for choosing Sony!
Best regards,
Gus, Sony Social Media Team
- Pros mentioned:Picture quality
Sony Bravia 9
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great picture. Easy to setup and connect with other devices
I would recommend this to a friendBrand response from SonyListens
Posted .Hello DavidaB,
Thank you for choosing Sony!
We're honored to hear that your K65XR90 TV offers a great picture and that you found the setup and connection with other devices easy. It’s wonderful to know our product is making your experience seamless and enjoyable. We appreciate you sharing your feedback with us.
Best regards,
-Fred
Awesome Bright Picture
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Works great, nice improvement from the Bravia 900H it replaces. EXTREMELY bright, awesome picture. excellent with the PS5 pro, the extra brightness really helps when you turn on all the gaming features (vrr, allm, etc) where the 900H was fairly dim. Had a lot of trouble with the 900H's built in OTA tuner and this one is sadly on marginally better. But overall highly impressed with the picture and features. I use a soundbar with mine so comment on built in speakers. Expensive yes but worth it IMO.
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for the fantastic review, Gebo!
It’s great to hear that the BRAVIA 9 is a significant step up for your PS5 Pro setup. We’re thrilled that the massive boost in brightness and the dedicated gaming features like VRR and ALLM are making a noticeable difference compared to your previous X900H. The BRAVIA 9 is our brightest 4K TV ever, and it's designed specifically to make HDR gaming pop.
Regarding the OTA tuner, we appreciate your feedback! If you’re seeing inconsistency, try going to Settings > Channels & Inputs > Channels > Cable/Antenna > Show/Hide Channels. Sometimes switching from a "NextGen" (ATSC 3.0) signal to the standard version of a channel can provide a more stable connection in certain areas.
We're glad that despite the tuner hurdles, the picture quality and performance made the investment worth it for you. Thank you for choosing Sony!
Best regards, Gus, Sony Social Media Team